How To Appear in Google Discover
For anyone who uses a Google smartphone, you’ll be well aware of the Discovery feed – but for those of…
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Free Stock Imagery For Microsoft Ads
We’ve all heard the saying ‘a picture paints a thousand words’ – but when it comes to running display ads across your PPC campaigns,…
Google Introducing a New Paid GMB Listing
As some of you may be aware, Google recently announced the introduction of a new ‘Google Guaranteed Certification‘ – a…
Mobile First Indexing Delayed
Google’s Switch to Mobile-First Indexing was first announced way back in 2016, with the deadline for completion set for September of this…
User Experience to Become a Google Ranking Factor
A New Confirmed Ranking Factor To Be Introduced in 2021 Google have recently confirmed that a brand-new ranking factor will…
The Perfectly Optimised PPC Landing Page
Landing Page Tips As an award-winning PPC Agency, we understand the importance of properly optimised and well-performing PPC landing page.…
On-SERP SEO
The SEO landscape is continuing to develop and is no longer as simple as aiming for the top ten organic listings in…
How To Monitor What My SEO Agency Is Doing
How To Measure Your SEO Performance The first step towards measuring how well your SEO is performing is to understand…
How To Monitor What My PPC Agency Is Doing?
Monitoring your PPC Agency Think of your PPC agency as a remote worker for your company, in the sense that…
Ben Blance – Digital Marketer
As some of you may know, we’ve recently welcomed a new addition to the Herdl team, and if you haven’t…
The Power of SEO During Difficult Times
Search engine optimisation and digital marketing may be the last things on your mind during the global coronavirus pandemic, but…
How Much Should I Invest in Digital Marketing?
Digital marketing is essential to maximise a business’ potential for growth, it should come as no surprise that more businesses…
Benefits of Working With a Digital Marketing Agency
For many companies, outsourcing is now an integral part of their digital marketing strategies. If you hire the right digital marketing…
An Update From the Herdl Team
The COVID-19 outbreak has resulted in disruption for people, businesses and organisations in the UK. At Herdl, we’re putting measures…
Digital Marketing During the Coronavirus Pandemic
There’s no question that the Coronavirus Pandemic is resulting in increased fear amongst businesses and organisations of all shapes and…
Is Digital Marketing Right For My Business?
Not so long ago, online marketing was seen as a novel way of marketing. Over the past few years, and…
Is PPC Right for My Business?
Many people are wary of using PPC. You may have heard statements like “It’s a complete waste of time and…
Is SEO Right for My Business?
SEO, when done right, will improve the visibility of a website, but other than this, what else does SEO potentially…
The Benefits of Digital Marketing
Not having much luck with your traditional marketing campaigns? Struggling to come to terms with how digital marketing works? Either…
Benefits of Working With a PPC Agency
Using pay per click (PPC) is or should be a highly profitable way for your business to generate leads and/…
Benefits of Working with an SEO Agency
You may already be doing SEO for your company’s website or perhaps you’re thinking about starting. Either way, the question…
Google Core Updates 2019
Google is continuously making changes to its search engine algorithm and we saw many core updates being made throughout 2019.…
When Should I Use An SEO Agency?
The reality is that if your business has a website in 2019, you need to be considering the impact of…
BERT – Algorithm Update
When it comes to SEO, everyone always has one eye on Google’s latest updates and changes to its algorithm. Not…
The Importance of Link Building
Link building has long been one of the central tenets of any good set of SEO best practices – and…
Business Citations – Are They Important?
We all know about the more widespread aspects of SEO – like backlinks and keywords – but business citations have…
Paid Advertising Trends 2020
The Top Paid Advertising Trends You Can Expect To See In 2020 Few industries evolve as rapidly as paid advertising.…
What is Google Duplex?
Google Duplex is an exciting AI project from Google that has attracted interest from both businesses and consumers. We have…
Google Core Update September 2019
What You Need To Know About The September Google Core Update Now that it’s operational—it’s a good time to analyze…
Reducing Bounce Rate
Bounce rate is one of the most important metrics for any website—the term refers to the percentage of total visitors…
SEO Friendly URLs
A Closer look at SEO friendly URLs When it comes to your website’s SEO practices, every component matters, a missed…
Google My Business
Local SEO is vital for many small and independent businesses—and the building block of any effective local SEO is understanding…
Google Gallery Ads
In this post, we’re going to look at one of the newest, and most important game-changing developments on the way…
Benefits of Using A Reviews Service
What you may not be aware of are the many ways in which these review services – such as Google…
Search and Display Ads – What Are They and Which Do I Need?
We’re here to explain two methods of paid advertising—Google’s search and display ads and give you some helpful tips on…
A Closer Look At Keyword Match Types
One decision that is often overlooked is that of which keyword match types you use. Broadly speaking this option lets you…
A Guide To Writing Better Blog Posts
Why You May Need Help Writing Blog Posts It’s regarded as common knowledge these days that most businesses should have…
Ad Extensions
While optimising ad copy and headlines is a great first step, one of the most effective and impactful things you…
Mobile First Index
Google sits still for nobody – it’s in a constant state of evolution and reinvention. One of the most common…
Google Marketing Live 2019
Google Marketing Live is no doubt one of the most important events for digital marketers across the world. The recent…
Google Rich Snippets
What are rich snippets? Rich snippets are enhanced search results displayed by search engines, which include additional information about that…
Herdl Nominated for German Design Awards
After opening our second studio in Berlin 6 months ago, we’re pleased to announce that we have been nominated for…
Herdl Nominated for Designer of The Year 2018
We’re extremely excited to announce that we have been nominated for Designer of The Year in the studio category (Studio…
Herdl Joins the Awwwards Jury for 2019
We’re incredibly excited to announce that Herdl has been asked to join the Awwwards jury for 2019! If you…
Moz Announce Updates to Domain Authority
We’re not far into 2019, and we already see substantial changes that will affect how we measure and report on…
Recurring SEO Tasks
As any SEO Agency will know, we work in a continuously shifting space that requires constant care and attention, or…
Herdl Featured in Web Designer Magazine
We’re excited to share that Herdl has been featured in this month’s edition of Web Designer Magazine. The popular print…
SEO for Google Discover
Google’s take on the social media news feed has had an update and it may be heralding a shift in…
Responsive Search Ads New Features
What are Responsive Search Ads? The latest offering from Google Ads, Responsive Search Ads (RSA’s) are exactly what it says…
Achieving Optimal Website Performance
Recently, we published an article on the WooCommerce blog which discusses many tried and tested processes and techniques we implement…
Mat Moses – Digital Marketer
We’re excited to introduce the newest member of the Herdl team, Mat Moses. If you haven’t had the chance to…
Internal Linking Strategies
When we think about Link Building in relation to SEO, it’s often associated with creating backlinks from other websites. An…
Genesis Wins SOTD & Developer Awards
Earlier this month we launched the Genesis Restaurant website which has received a fantastic response. We’re excited to share that…
Mobile-first Indexing Enabled Notifications
Google has been issuing an increasing amount of “mobile-first indexing enabled” notifications through Google Search Console recently. The switch is…
Herdl Join CSS Design Awards Judging Panel
During last month, we announced that our lead designer, Sam, had joined the Awwwards judging panel. We’re incredibly excited to…
Herdl Interviewed by WooCommerce
Following Two Chimps being added to the WooCommerce showcase in May this year, our Digital Director, Gareth, was interviewed by…
Embryo Angling Launch
We’re pleased to announce the launch of the new Embryo Angling website which went live during July. The project has…
Does Site Speed Help SEO?
We recently published that Google had confirmed site speed as a mobile ranking factor. With this update, named the “speed…
Herdl Join Awwwards Judging Panel
We’re proud to announce that our lead designer, Sam, has been accepted onto the Awwwards judging panel as part of…
Google add “not secure” label to non-HTTPS sites
In July 2018, Google will begin to label non-HTTPS websites as “not secure” in their Chrome browser (currently the most…
Mobile-First Index Information
Google has begun rolling out their switch to a mobile-first index. The change over puts more emphasis on mobile user…
Page Speed is a Mobile Ranking Factor
We have long argued the importance of website performance for SEO. In July 2018, Google has announced algorithm changes for…
Moz Metrics Update
Background For many years, several of Moz’s metrics have become the defacto standard for SEO agencies to analyse and describe…
Two Chimps added to WooCommerce Showcase
Two Chimps has been an extremely enjoyable web design project to work on. Since launch, the site has won multiple awards…
RUMULTI: Mobile Site of The Week
We’re really excited to share that our website for Robert Underwood Multihulls (RUMULTI) has been awarded the Mobile Site of The…
GDPR
The General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. This new regulation, imposed by the…
Google: Core Algorithm Update
While keyphrases may often move up and down during a campaign, if you’ve noticed significant changes very recently then it…
Brand Schema to Help Rankings
Schema markup is known to provide a multitude of SEO benefits that help to improve website rankings. Although not considered…
Google Rolls Out Mobile-First Index
Almost 2 years ago, Google announced plans to switch to a mobile-first index. In short, this is Google’s response to…
Google to Reveal Ranking Signals
The secrecy surrounding Google’s ranking factors has been a thorn in the side of SEO engineers since the search engine…
SEO: Algorithm Update
If you’ve noticed some significant ranking changes from early March 2018 then it could be the result of Google’s recent…
We’re Hiring!
We’re looking for a candidate with 2+ years experience working on digital marketing campaigns, within an agency environment, to join…
Changes to Google Image Search
Getty Images Deal Google have announced changes to Google Images following a recent deal with Getty Images. The arrangement is…
The Champion vs Challenger Model
In marketing, there should be a continuous process of analysis and improvement and many methodologies are available to implement these…
3 SEO Trends for 2018
Our specialist SEO team are continuously researching the changing SEO landscape to stay one step ahead. Here are 3 of…
Google’s Guide to Featured Snippets
On 30th January, Google provided a new, revised guide to Featured Snippets that gives search engineers a comprehensive handbook to this…
Voice Search & Google Home
Voice Search is a relatively new medium that SEO agencies must now take into account when planning an SEO campaign.…
Ecommerce Site of the Year
We’re really excited to announce that we’ve been nominated at the Annual Awwwards for Ecommerce Site of the Year 2017,…
Google Trends for Shopping and more!
Google Trends has been a useful tool for analysing search term popularity over time. While data is limited, it has…
Mobile Vs Desktop Rankings
Google announced changes in late 2016 to how it indexes websites in relation to mobile vs desktop users. The shift…
Things to check when Domaining
Domaining is a common SEO practice where you’re able to reuse the authority of a pre-owned domain to help SEO…
AdWords Landing Pages Tab
During the Google Marketing Next event, Google announced their new Landing Pages feature that would soon be coming to AdWords.…
Bing Bots in SERPS
Keeping on top of the constant changes to search engines is a huge part of SEO. Creating future-proof strategies from…
Half of Top Results are HTTPS
The use of HTTPS (SSL) has been a recommended SEO practice for quite a while now. More recently, a MOZ report has revealed…
5 SEO “Quick Wins”
When it comes to SEO, we often find that our clients are looking to boost their rankings as quickly as…
What is Google Remarketing?
Ever wondered what is Google Remarketing? Google Remarketing is an AdWords feature that allows advertisers to display ads to users…
Fred Confirmed
Google have outwardly confirmed that an algorithm update did occur earlier in March which substantiates many claims within the SEO…
32% More Hacked Websites
Google have recently published their “State of Website Security in 2016” report which shows a sharp increase in the number of…
Google’s Fred Update
Very recently, the SEO community has been actively discussing the possibility of a new algorithm update introduced by Google. Although…
Local SEO tips for 2017
The idea of local SEO has developed significantly in recent years and Google are expected to continue their focus on…