Paid Advertising Trends 2020
The Top Paid Advertising Trends You Can Expect To See In 2020 Few industries evolve as rapidly as paid advertising.…
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What is Google Duplex?
Google Duplex is an exciting AI project from Google that has attracted interest from both businesses and consumers. We have…
Google Core Update September 2019
What You Need To Know About The September Google Core Update Now that it’s operational—it’s a good time to analyze…
Reducing Bounce Rate
Bounce rate is one of the most important metrics for any website—the term refers to the percentage of total visitors…
SEO Friendly URLs
A Closer look at SEO friendly URLs When it comes to your website’s SEO practices, every component matters, a missed…
Google My Business
Local SEO is vital for many small and independent businesses—and the building block of any effective local SEO is understanding…
Google Gallery Ads
In this post, we’re going to look at one of the newest, and most important game-changing developments on the way…
Benefits of Using A Reviews Service
What you may not be aware of are the many ways in which these review services – such as Google…
Search and Display Ads – What Are They and Which Do I Need?
We’re here to explain two methods of paid advertising—Google’s search and display ads and give you some helpful tips on…
A Closer Look At Keyword Match Types
One decision that is often overlooked is that of which keyword match types you use. Broadly speaking this option lets you…
A Guide To Writing Better Blog Posts
Why You May Need Help Writing Blog Posts It’s regarded as common knowledge these days that most businesses should have…
Ad Extensions
While optimising ad copy and headlines is a great first step, one of the most effective and impactful things you…
Mobile First Index
Google sits still for nobody – it’s in a constant state of evolution and reinvention. One of the most common…
Google Marketing Live 2019
Google Marketing Live is no doubt one of the most important events for digital marketers across the world. The recent…
Google Rich Snippets
What are rich snippets? Rich snippets are enhanced search results displayed by search engines, which include additional information about that…
Herdl Nominated for German Design Awards
After opening our second studio in Berlin 6 months ago, we’re pleased to announce that we have been nominated for…
Herdl Nominated for Designer of The Year 2018
We’re extremely excited to announce that we have been nominated for Designer of The Year in the studio category (Studio…
Herdl Joins the Awwwards Jury for 2019
We’re incredibly excited to announce that Herdl has been asked to join the Awwwards jury for 2019! If you…
Moz Announce Updates to Domain Authority
We’re not far into 2019, and we already see substantial changes that will affect how we measure and report on…
Recurring SEO Tasks
As any SEO Agency will know, we work in a continuously shifting space that requires constant care and attention, or…
Herdl Featured in Web Designer Magazine
We’re excited to share that Herdl has been featured in this month’s edition of Web Designer Magazine. The popular print…
SEO for Google Discover
Google’s take on the social media news feed has had an update and it may be heralding a shift in…
Responsive Search Ads New Features
What are Responsive Search Ads? The latest offering from Google Ads, Responsive Search Ads (RSA’s) are exactly what it says…
Achieving Optimal Website Performance
Recently, we published an article on the WooCommerce blog which discusses many tried and tested processes and techniques we implement…
Mat Moses – Digital Marketer
We’re excited to introduce the newest member of the Herdl team, Mat Moses. If you haven’t had the chance to…
Internal Linking Strategies
When we think about Link Building in relation to SEO, it’s often associated with creating backlinks from other websites. An…
Genesis Wins SOTD & Developer Awards
Earlier this month we launched the Genesis Restaurant website which has received a fantastic response. We’re excited to share that…
Mobile-first Indexing Enabled Notifications
Google has been issuing an increasing amount of “mobile-first indexing enabled” notifications through Google Search Console recently. The switch is…
Herdl Join CSS Design Awards Judging Panel
During last month, we announced that our lead designer, Sam, had joined the Awwwards judging panel. We’re incredibly excited to…
Herdl Interviewed by WooCommerce
Following Two Chimps being added to the WooCommerce showcase in May this year, our Digital Director, Gareth, was interviewed by…
Embryo Angling Launch
We’re pleased to announce the launch of the new Embryo Angling website which went live during July. The project has…
Does Site Speed Help SEO?
We recently published that Google had confirmed site speed as a mobile ranking factor. With this update, named the “speed…
Herdl Join Awwwards Judging Panel
We’re proud to announce that our lead designer, Sam, has been accepted onto the Awwwards judging panel as part of…
Google add “not secure” label to non-HTTPS sites
In July 2018, Google will begin to label non-HTTPS websites as “not secure” in their Chrome browser (currently the most…
Mobile-First Index Information
Google has begun rolling out their switch to a mobile-first index. The change over puts more emphasis on mobile user…
Page Speed is a Mobile Ranking Factor
We have long argued the importance of website performance for SEO. In July 2018, Google has announced algorithm changes for…
Moz Metrics Update
Background For many years, several of Moz’s metrics have become the defacto standard for SEO agencies to analyse and describe…
Two Chimps added to WooCommerce Showcase
Two Chimps has been an extremely enjoyable web design project to work on. Since launch, the site has won multiple awards…
RUMULTI: Mobile Site of The Week
We’re really excited to share that our website for Robert Underwood Multihulls (RUMULTI) has been awarded the Mobile Site of The…
GDPR
The General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. This new regulation, imposed by the…
Google: Core Algorithm Update
While keyphrases may often move up and down during a campaign, if you’ve noticed significant changes very recently then it…
Brand Schema to Help Rankings
Schema markup is known to provide a multitude of SEO benefits that help to improve website rankings. Although not considered…
Google Rolls Out Mobile-First Index
Almost 2 years ago, Google announced plans to switch to a mobile-first index. In short, this is Google’s response to…
Google to Reveal Ranking Signals
The secrecy surrounding Google’s ranking factors has been a thorn in the side of SEO engineers since the search engine…
SEO: Algorithm Update
If you’ve noticed some significant ranking changes from early March 2018 then it could be the result of Google’s recent…
We’re Hiring!
We’re looking for a candidate with 2+ years experience working on digital marketing campaigns, within an agency environment, to join…
Changes to Google Image Search
Getty Images Deal Google have announced changes to Google Images following a recent deal with Getty Images. The arrangement is…
The Champion vs Challenger Model
In marketing, there should be a continuous process of analysis and improvement and many methodologies are available to implement these…
3 SEO Trends for 2018
Our specialist SEO team are continuously researching the changing SEO landscape to stay one step ahead. Here are 3 of…
Google’s Guide to Featured Snippets
On 30th January, Google provided a new, revised guide to Featured Snippets that gives search engineers a comprehensive handbook to this…
Voice Search & Google Home
Voice Search is a relatively new medium that SEO agencies must now take into account when planning an SEO campaign.…
Ecommerce Site of the Year
We’re really excited to announce that we’ve been nominated at the Annual Awwwards for Ecommerce Site of the Year 2017,…
Google Trends for Shopping and more!
Google Trends has been a useful tool for analysing search term popularity over time. While data is limited, it has…
Mobile Vs Desktop Rankings
Google announced changes in late 2016 to how it indexes websites in relation to mobile vs desktop users. The shift…
Things to check when Domaining
Domaining is a common SEO practice where you’re able to reuse the authority of a pre-owned domain to help SEO…
AdWords Landing Pages Tab
During the Google Marketing Next event, Google announced their new Landing Pages feature that would soon be coming to AdWords.…
Bing Bots in SERPS
Keeping on top of the constant changes to search engines is a huge part of SEO. Creating future-proof strategies from…
Half of Top Results are HTTPS
The use of HTTPS (SSL) has been a recommended SEO practice for quite a while now. More recently, a MOZ report has revealed…
5 SEO “Quick Wins”
When it comes to SEO, we often find that our clients are looking to boost their rankings as quickly as…
What is Google Remarketing?
Ever wondered what is Google Remarketing? Google Remarketing is an AdWords feature that allows advertisers to display ads to users…
Fred Confirmed
Google have outwardly confirmed that an algorithm update did occur earlier in March which substantiates many claims within the SEO…
32% More Hacked Websites
Google have recently published their “State of Website Security in 2016” report which shows a sharp increase in the number of…
Google’s Fred Update
Very recently, the SEO community has been actively discussing the possibility of a new algorithm update introduced by Google. Although…
Local SEO tips for 2017
The idea of local SEO has developed significantly in recent years and Google are expected to continue their focus on…
Google Mobile Indexing
Back in November, we wrote about Google’s mobile first index announcement. Several months later, we’re still awaiting the actual change…
Build Links Without Fresh Content
Link building is one of the most difficult practices during an SEO campaign. Often, link building processes are time consuming…
Google Search Console Review
When taking on new SEO clients, we often find Google Search Console is one area that has been overlooked. Frequently,…
Matt Cutts Leaves Google
Matt Cutts achieved a celebrity-like status within the SEO community being one of the first 100 employees at Google and…
Crawl Budget
In the SEO industry, factors that relate to how Google and other search engines crawl websites are often referred to…
Google Mobile-First Index
Google’s recent experiments point to a wider shift in how the company will utilise ranking signals in future. The major…
Penguin 4.0
Google announced the latest release of Penguin on September 23rd. The update has traditionally cracked down on spammy practices such…
90% of Shoppers Use Search First
Google have published the results of a recent survey on how consumer behaviour has been affected by mobile technologies. The…
New Seller Rating Threshold
Google have made some pretty significant changes to their Seller Rating threshold this week raising the bar from 30 reviews…
Two Chimps Live!
Our web design team are delighted to announce the launch of the Two Chimps coffee holding page which recently went live. The…
Google to remove “mobile-friendly” label
Google have announced they will cleaning up their mobile search pages by removing the “mobile-friendly” label that is currently displayed…
Multiple Languages SEO Checklist
This article is an expansion of a question we answered on stackoverflow regarding the best way to structure URLs for multiple…
Angels by Day – Live!
The Herdl team are really pleased to announce the launch of the new Angels by Day website! Angels by Day…
Showcase Shopping Ads
Google have recently announced a raft of updates to Google Shopping campaigns which should give advertisers and PPC experts plenty…
Google Website Speed Testing Tool
Earlier this month, Google launched a new tool for testing website speed. The tool, which is focused on providing insight…
AMP Search Analytics
Are you asking yourself, how are my AMP pages being found? You’re now able to see how visitors found your…
Update for Ads in Google Maps
Google have recently announced major changes to how ads will soon be displayed in Google Maps. The announcement outlines Google’s…
Unnatural Outbound Linking
Earlier this month, Google contacted a number of webmasters via the Google Search Console reporting that they had “detected a…
Google’s Top 3 Ranking Factors
Recently, Google has revealed its top 3 search engine ranking factors. During an interview, Andrey Lipattsev, one of Google’s Search…
Mobilegeddon 2
Google will, yet again, be increasing their focus on mobile, almost a year after releasing the fearsome sounding (but mostly…
Should I use 301 or 302 redirects?
To fully understand the difference between 301 and 302 redirects, we must first understand what each of these numbers mean…
Google & Spam Reports
Spam is a daily pain in the backside for almost all web users. Surprisingly, the first documented example of internet…
Accelerated Mobile Pages in Google Analytics
Accelerated Mobile Pages (AMP) are an attempt by Google to tackle the issue of poor user experience on mobile. To…
1 Million Results – SEO Ranking Factors Infographic
At the end of January, Backlinko released their report the “1 Million Results Search Engine Ranking Factors Study“. The study…
What are Accelerated Mobile Pages?
I’m guessing you’ve heard the phrase “Accelerated Mobile Pages” bounced around over the last few months. But what are AMP’s,…
AdWords – How Google Dealt with “Bad Ads” in 2015
This year, Google have renamed their annual “Bad Ads Report” to a more positive “Better Ads Report“. The new name…