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Universal Analytics is dead. Long live GA4. Well, not quite. However, Google have announced the sunsetting of their hugely popular…

When Google made their Search Quality Evaluator guidelines public in 2015, SEO agencies were immediately breaking down the information in…

Digital marketing is a fast-paced and multi-disciplinary space. While many people in their career develop certain strengths that help them…

Google Search Console (GSC) is one of the most important tools for an SEO agency. GSC is a completely free…

Many people will only associate search data with SEO or paid search. It’s true, search data is obviously crucial for…

The launch of the new Google Partner programme is due in less than one month and PPC agencies in the…

Google launched a product reviews update at the beginning of December 2021, which will impact how SEO agencies approach this…

Google have confirmed a local search update which rolled out between 30th November 2021 and 8th December 2021. This update…

We often receive emails from talented web design candidates, including those recently graduated, changing career path or highly experienced, asking…

Earlier this month, Google announced it would be rolling out image extensions to Desktop devices over the next few weeks,…

Last year, Herdl announced that as an SEO agency, we had become climate positive by joining forces with Ecologi. Ecologi measures…

Baitworks, a premium carp bait manufacturer based on the fringes of the Cotswolds, approached Herdl when they were looking to…

Structured data is an important aspect of technical SEO that helps to communicate information to search engines like Google. Recently,…

A few months ago we made a pretty bold claim, that WordPress would become the ultimate CMS for SEO. As…

The world of SEO has been rocked by large updates in the past. Panda, Penguin, Hummingbird, RankBrain…the list will continue…

As a PPC agency managing accounts for multiple clients, it’s important that we stay on top of any changes or…

Various Google properties are essential for SEO work. These tools include Google My Business, Google Search Console and Google Analytics. The…

Google has recently announced changes to how they display title tags in Search Engine Result Pages (SERPs). As an SEO…

In this blog, we’re diving deeper into Herdl’s Project Management tools. We’re focusing on how CRM-inspired ClickUp helps us as…

In this blog, we’re talking about Missive, a fantastic emailing platform that’s perfect for not just for an SEO agency…

But, whether you’re feeling an overwhelming sense of happiness from delivering an outstanding product, or just plain old relief from…

The lynchpin of successful project management within an SEO agency lies in communication. Whether you’re communicating externally with clients and…

When managing any project, be it web design or something completely different, the project is usually broken down into many…

Where it all Began Kanban hasn’t always been the software and digital-focused tool that’s often used by SEO agencies today. The roots…

In April 2021, the six-year truce between Microsoft and Google ended. In 2015, the two tech giants entered a pact…

We’re pleased to announce that we have qualified for the early release of the new Google Partners badge! While the…

Released in 2002, Minority Report was a sci-fi blockbuster well ahead of the curve. While many tech enthusiasts may have…

Google has begun to rollout its Core Web Vitals and Page Experience signals update, which started on June 17th and…

Search results have been highly volatile over the last six weeks, with several Google updates shaking things up. Being aware…

Inbox zero is a drastic approach to email management – created by Merlin Mann, the methodology behind inbox zero is…

Project management methodologies work best in different scenarios – agile project management allows for iterative releases of a product or…

Google Analytics (GA) is the industry-leading web analytics tool. GA has changed the way we track, analyse and optimise websites…

Project Management is a delicate balancing act – whether you’re solely managing an internal project or it’s something that’s client-facing,…

Google has finished rolling out the product reviews update that they announced a few weeks ago. This update aims to…

Google has announced their annual webspam report for 2020. The report details the new advancements in artificial intelligence that have…

Google has announced that it is delaying its Page Experience Update from May 2021 to a gradual rollout that won’t…

The term, “zero-click search“, refers to when a user makes a search and finds the answer without needing to click…

Google continuously makes updates to its search engine algorithm. While most tweaks and changes occur behind the scenes, having only…

WordPress is the most widely used content management system (CMS) in the world. Launching in 2003 as a blogging platform,…

The recent pandemic has changed our thought process and ideas in the workplace forever. Work was once confined to a…

We’ve been a Google Partner Agency since 2014 and witnessed a number of changes over the last few years. To…

Google have made improvements to the Google My Business performance report. Previously the Insights report, the performance report now includes…

Towards the end of 2020, Google shared changes to how it would index website content called passage ranking. The update…

Our role as a PPC agency requires us to keep up to date with the latest changes in the PPC…

We’re really excited to announce that we’ve been accepted into the Green Web Foundation as a certified partner. This means we’re…

The global pandemic has affected marketing channels in many different ways. These changes have meant that marketing agencies should re-evaluate…

We’re looking ahead at Google’s upcoming page experience update and making sure all our web design and SEO clients are…

In January 2021, Google began rolling out a new design to their mobile search engine results pages (SERPs). The update…

Content is considered one of the most important elements of an SEO strategy. Google and other search engines have made…

Our SEO team are monitoring a new feature for search engine results pages (SERPs) that will allow users to view…

We’re really proud to have been included in the Awwwards’ annual awards nominees for Studio of the Year! To be…

Throughout the years at Herdl, we’ve experimented with several project management approaches, weighing up which style best fits our workflow;…

It may not feel long since the turn of the year but we’re already looking ahead at SEO trends for…

There has been growing concern regarding Apple’s iOS 14 update and how this will affect advertising. As a PPC agency,…

Microsoft launched an exciting new tool towards the end of 2020 called Microsoft Clarity. After first becoming available in 2018…

Across virtually all industries, 2020 has been dramatically different to any other year in recent history. From an SEO perspective,…

Google recently announced a core update affecting search engine results and SEO activities. Google routinely make minor changes to how…

We’re really pleased to announce that we’ve decided to offset the carbon footprint of all our staff and business travel…

In the UK, Black Friday has become the annual pre-Christmas online shopping spree. Although Black Friday is linked with Thanksgiving…

Digital Service Tax Earlier this week, marketers and agencies were notified of upcoming changes to the tax they or their…

What Is An SEO Audit? In it’s simplest form, an SEO audit is an assessment of your website that evaluates the potential…

A Call-To-Action, or a ‘CTA’ as they’re more commonly referred to, is part of a webpage or advertisement that prompts…

If you’re running ads or looking to introduce PPC into your online marketing strategy, then it’s highly likely you’ll have…

A New Search Feature As a leading SEO agency, we’re always intrigued by updates to Google search results, and the…

When we talk about the size of paid ad headlines, we often refer to the number of characters we have to…

For anyone who uses a Google smartphone, you’ll be well aware of the Discovery feed – but for those of…

We’ve all heard the saying ‘a picture paints a thousand words’ – but when it comes to running display ads across your PPC campaigns,…

As some of you may be aware, Google recently announced the introduction of a new ‘Google Guaranteed Certification‘ – a…

Google’s Switch to Mobile-First Indexing was first announced way back in 2016, with the deadline for completion set for September of this…

A New Confirmed Ranking Factor To Be Introduced in 2021 Google have recently confirmed that a brand-new ranking factor will…

Landing Page Tips As an award-winning PPC Agency, we understand the importance of properly optimised and well-performing PPC landing page.…

The SEO landscape is continuing to develop and is no longer as simple as aiming for the top ten organic listings in…

How To Measure Your SEO Performance The first step towards measuring how well your SEO is performing is to understand…

Monitoring your PPC Agency Think of your PPC agency as a remote worker for your company, in the sense that…

As some of you may know, we’ve recently welcomed a new addition to the Herdl team, and if you haven’t…

Search engine optimisation and digital marketing may be the last things on your mind during the global coronavirus pandemic, but…

Digital marketing is essential to maximise a business’ potential for growth, it should come as no surprise that more businesses…

For many companies, outsourcing is now an integral part of their digital marketing strategies. If you hire the right digital marketing…

The COVID-19 outbreak has resulted in disruption for people, businesses and organisations in the UK. At Herdl, we’re putting measures…

There’s no question that the Coronavirus Pandemic is resulting in increased fear amongst businesses and organisations of all shapes and…

Not so long ago, online marketing was seen as a novel way of marketing. Over the past few years, and…

Many people are wary of using PPC. You may have heard statements like “It’s a complete waste of time and…

SEO, when done right, will improve the visibility of a website, but other than this, what else does SEO potentially…

Not having much luck with your traditional marketing campaigns? Struggling to come to terms with how digital marketing works? Either…

Using pay per click (PPC) is or should be a highly profitable way for your business to generate leads and/…

You may already be doing SEO for your company’s website or perhaps you’re thinking about starting. Either way, the question…

Google is continuously making changes to its search engine algorithm and we saw many core updates being made throughout 2019.…

The reality is that if your business has a website in 2019, you need to be considering the impact of…

When it comes to SEO, everyone always has one eye on Google’s latest updates and changes to its algorithm. Not…

Link building has long been one of the central tenets of any good set of SEO best practices – and…