Google to Reveal Ranking Signals 21st March 2018 The secrecy surrounding Google’s ranking factors has been a thorn in the side of SEO engineers since the search engine…
SEO: Algorithm Update 15th March 2018 If you’ve noticed some significant ranking changes from early March 2018 then it could be the result of Google’s recent…
We’re Hiring! 13th March 2018 We’re looking for a candidate with 2+ years experience working on digital marketing campaigns, within an agency environment, to join…
Changes to Google Image Search 20th February 2018 Getty Images Deal Google have announced changes to Google Images following a recent deal with Getty Images. The arrangement is…
The Champion vs Challenger Model 19th February 2018 In marketing, there should be a continuous process of analysis and improvement and many methodologies are available to implement these…
3 SEO Trends for 2018 12th February 2018 Our specialist SEO team are continuously researching the changing SEO landscape to stay one step ahead. Here are 3 of…
Google’s Guide to Featured Snippets 4th February 2018 On 30th January, Google provided a new, revised guide to Featured Snippets that gives search engineers a comprehensive handbook to this…
Voice Search & Google Home 26th January 2018 Voice Search is a relatively new medium that SEO agencies must now take into account when planning an SEO campaign.…
Ecommerce Site of the Year 21st December 2017 We’re really excited to announce that we’ve been nominated at the Annual Awwwards for Ecommerce Site of the Year 2017,…
Google Trends for Shopping and more! 5th December 2017 Google Trends has been a useful tool for analysing search term popularity over time. While data is limited, it has…
Mobile Vs Desktop Rankings 8th September 2017 Google announced changes in late 2016 to how it indexes websites in relation to mobile vs desktop users. The shift…
Things to check when Domaining 5th September 2017 Domaining is a common SEO practice where you’re able to reuse the authority of a pre-owned domain to help SEO…
AdWords Landing Pages Tab 30th August 2017 During the Google Marketing Next event, Google announced their new Landing Pages feature that would soon be coming to AdWords.…
Bing Bots in SERPS 1st June 2017 Keeping on top of the constant changes to search engines is a huge part of SEO. Creating future-proof strategies from…
Half of Top Results are HTTPS 25th April 2017 The use of HTTPS (SSL) has been a recommended SEO practice for quite a while now. More recently, a MOZ report has revealed…
5 SEO “Quick Wins” 10th April 2017 When it comes to SEO, we often find that our clients are looking to boost their rankings as quickly as…
What is Google Remarketing? 3rd April 2017 Ever wondered what is Google Remarketing? Google Remarketing is an AdWords feature that allows advertisers to display ads to users…
Fred Confirmed 24th March 2017 Google have outwardly confirmed that an algorithm update did occur earlier in March which substantiates many claims within the SEO…
32% More Hacked Websites 21st March 2017 Google have recently published their “State of Website Security in 2016” report which shows a sharp increase in the number of…
Google’s Fred Update 15th March 2017 Very recently, the SEO community has been actively discussing the possibility of a new algorithm update introduced by Google. Although…
Local SEO tips for 2017 22nd February 2017 The idea of local SEO has developed significantly in recent years and Google are expected to continue their focus on…
Google Mobile Indexing 10th February 2017 Back in November, we wrote about Google’s mobile first index announcement. Several months later, we’re still awaiting the actual change…
Build Links Without Fresh Content 1st February 2017 Link building is one of the most difficult practices during an SEO campaign. Often, link building processes are time consuming…
Google Search Console Review 30th January 2017 When taking on new SEO clients, we often find Google Search Console is one area that has been overlooked. Frequently,…
Matt Cutts Leaves Google 24th January 2017 Matt Cutts achieved a celebrity-like status within the SEO community being one of the first 100 employees at Google and…
Crawl Budget 17th January 2017 In the SEO industry, factors that relate to how Google and other search engines crawl websites are often referred to…
Google Mobile-First Index 7th November 2016 Google’s recent experiments point to a wider shift in how the company will utilise ranking signals in future. The major…
Penguin 4.0 4th October 2016 Google announced the latest release of Penguin on September 23rd. The update has traditionally cracked down on spammy practices such…
90% of Shoppers Use Search First 16th September 2016 Google have published the results of a recent survey on how consumer behaviour has been affected by mobile technologies. The…
New Seller Rating Threshold 30th August 2016 Google have made some pretty significant changes to their Seller Rating threshold this week raising the bar from 30 reviews…
Two Chimps Live! 26th August 2016 Our web design team are delighted to announce the launch of the Two Chimps coffee holding page which recently went live. The…
Google to remove “mobile-friendly” label 25th August 2016 Google have announced they will cleaning up their mobile search pages by removing the “mobile-friendly” label that is currently displayed…
Multiple Languages SEO Checklist 22nd August 2016 This article is an expansion of a question we answered on stackoverflow regarding the best way to structure URLs for multiple…
Angels by Day – Live! 29th July 2016 The Herdl team are really pleased to announce the launch of the new Angels by Day website! Angels by Day…
Showcase Shopping Ads 13th July 2016 Google have recently announced a raft of updates to Google Shopping campaigns which should give advertisers and PPC experts plenty…
Google Website Speed Testing Tool 6th June 2016 Earlier this month, Google launched a new tool for testing website speed. The tool, which is focused on providing insight…
AMP Search Analytics 19th May 2016 Are you asking yourself, how are my AMP pages being found? You’re now able to see how visitors found your…
Update for Ads in Google Maps 22nd April 2016 Google have recently announced major changes to how ads will soon be displayed in Google Maps. The announcement outlines Google’s…
Unnatural Outbound Linking 20th April 2016 Earlier this month, Google contacted a number of webmasters via the Google Search Console reporting that they had “detected a…
Google’s Top 3 Ranking Factors 5th April 2016 Recently, Google has revealed its top 3 search engine ranking factors. During an interview, Andrey Lipattsev, one of Google’s Search…
Mobilegeddon 2 22nd March 2016 Google will, yet again, be increasing their focus on mobile, almost a year after releasing the fearsome sounding (but mostly…
Should I use 301 or 302 redirects? 8th March 2016 To fully understand the difference between 301 and 302 redirects, we must first understand what each of these numbers mean…
Google & Spam Reports 3rd March 2016 Spam is a daily pain in the backside for almost all web users. Surprisingly, the first documented example of internet…
Accelerated Mobile Pages in Google Analytics 23rd February 2016 Accelerated Mobile Pages (AMP) are an attempt by Google to tackle the issue of poor user experience on mobile. To…
1 Million Results – SEO Ranking Factors Infographic 8th February 2016 At the end of January, Backlinko released their report the “1 Million Results Search Engine Ranking Factors Study“. The study…
What are Accelerated Mobile Pages? 5th February 2016 I’m guessing you’ve heard the phrase “Accelerated Mobile Pages” bounced around over the last few months. But what are AMP’s,…
AdWords – How Google Dealt with “Bad Ads” in 2015 25th January 2016 This year, Google have renamed their annual “Bad Ads Report” to a more positive “Better Ads Report“. The new name…
Link Building Techniques that Don’t Work in 2016 15th January 2016 Since the dawn of the internet, all major search engines have used links as a key factor in deciding which…
Link Building Techniques that Work in 2016 12th January 2016 Despite countless algorithm updates, link building is still one of the most effective SEO techniques. Attracting high-quality links from trustworthy…
AdWords New Feature: Smart Goals 21st December 2015 What Are Smart Goals? Smart Goals (not to be confused with S.M.A.R.T Goals) is a new feature in Google AdWords…
Christmas Party 2015 15th December 2015 Last week was our annual Christmas adventure down to London to meet up with a few friends and make merry.…
How to Judge the Value of a Link 27th November 2015 The way that we acquire and judge links has changed a lot since the dawn of SEO, but one thing…
5 Tools for Responsive Web Design 20th November 2015 There are lots of tools and libraries available that make claim to enhance web design projects and processes. We’ve put together a…
Mobile Friendliness Test Tool 13th November 2015 Bing have released their own Mobile Friendliness Test Tool which analyses a URL and provides a simple report on the page’s…
Search Console: New Fetch & Render Tool 11th November 2015 A recent update to the Google Search Console this week gives webmasters better insight into blocked content such as images, CSS…
Google Primer 3rd November 2015 The web is developing at an exponential rate with related industries constantly playing a game of catch up. Marketing is…
Calculated Metrics in Google Analytics 1st November 2015 Google have announced the beta launch of Calculated Metrics, a new feature in analytics that will help digital marketers to…
Penguin 4.0 Update 30th October 2015 According to Gary Illyes of Google, the next version of Penguin (4.0) is due for release before the end of…
Clear Your Browser Cache! 29th October 2015 We’re often making changes to a large number of websites on a daily basis. Caching, and in particular browser cache,…
New AdWords Features October 2015 28th October 2015 This month’s new features help search engine marketers to get their ad in the number 1 slot of the Google…
PPC: AdWords Customer Match 27th October 2015 The PPC team at Herdl have been exploring Google AdWords’ long-awaited Customer Match feature. So, we’ve put together a short…
RankBrain 27th October 2015 Knowing and understanding ranking signals is vital in order to implement a successful SEO strategy. Google’s algorithm is constantly…
SEO: Google Updates 2015 (so far) 22nd October 2015 As we near the end of 2015, we’re looking back at some of the major core algorithm updates of this…
Why is my bounce rate high? 21st October 2015 Bounce Rate Generally, Bounce Rate is accepted to be “the percentage of visitors to a particular website who navigate away…
Shared Hosting: 3 Reasons not to use it 15th October 2015 We’re surprised at how often we come across websites on shared hosting solutions. To help people understand the risks, we’ve put…
5 SEO Basics 12th October 2015 Optimising your site for search engines should be focused on improving usability, quality of content and making life easier for…
Authorship not dead? 2nd October 2015 Google removed support for authorship well over a year ago but a surprising announcement from Gary Illyes at SMX East indicates authorship…
Why Does Mobile Matter? 29th September 2015 Responsive design has been a hot topic over the last few years and we’ve noticed a sharp increase in the…
A Big Thankyou from Marlborough Rovers U9’s 17th September 2015 Herdl were really pleased to receive this huge thank you card from the Marlborough Rovers U9’s team who we’re sponsoring…
Dictation in Google Docs 8th September 2015 I’ve recently been on the hunt for dictation software, simply to make life a bit easier when writing articles and…
Want a job at a digital marketing agency? 5th September 2015 Getting a foot in the door at a marketing agency can be a daunting and often frustrating endeavour. From fresh…
Panda 4.2 30th July 2015 Google have recently announced the rollout of Panda 4.2 this month which will be implemented slowly over the next several…
Google Search Console 21st May 2015 Google have announced they are to rename Google Webmaster Tools to Google Search Console. The change, which is being made…
Embryo & Herdl in Carp Talk 19th February 2015 Embryo Angling Habitats was founded in 2014 by Korda Developments owner Danny Fairbrass. The charity’s main aim is to help…
Medical data added to Knowledge Graph 11th February 2015 Google will be introducing health data into their knowledge graph. Knowledge graph information such as this appears in the knowledge…
Unsubscribe From LinkedIn Posts 20th December 2014 Anyone else getting annoyed at the amount of irrelevant notifications from LinkedIn? Good. Glad it’s not just me. Until recently,…
Adwords Editor V11 15th December 2014 Adwords Editor is a highly popular application used by PPC professionals to speed up the setup and management of AdWords PPC…
Semantic Search Example 29th November 2014 What is Google Semantic Search? Google is constantly improving its search algorithm to provide users with increasingly relevant results and…
EU Parliament VS Google 27th November 2014 Earlier this week, the European Parliament voted in favour of breaking up the commercial entities that make up search engines…
LinkedIn Company Follow Button 22nd November 2014 You can also add a LinkedIn Company follow button to your website which is different to the personal profile ‘connect…
Self Fulfilling Search 11th October 2014 I’ve been thinking a little deeper about search engine queries and the results we get back. Obviously, we all want…
SEO Agencies Go Mad For HTTPS:// 19th September 2014 It’s been a few weeks since SEO agencies were erupting over the announcement that serving your site over a secure…
Low Quality Guest Blog Posts 2nd September 2014 It’s come as no surprise to us that Google have recently listed ‘low quality guest blog posts’ as one of…
SEO Trends 2014 18th July 2014 At Herdl, something that really “grinds our gears” is the lack of beautifully designed SEO related content. So, we decided…
Herdl At The Gadget Show Live! 14th May 2014 Herdl recently spent the day at the Gadget Show Live at the NEC in Birmingham – for research purposes, you…
Herdl Launches Catvertising Service 1st April 2014 Do your marketing results need fluffing up? You’ll be pleased to hear that along with SEO, PPC and web design,…
Back to Basics: Email Marketing 28th March 2014 Whether you’re a novice or an expert, you need to get the basics spot on in your email marketing. Going…
The Best Marketing Campaigns of 2013 15th January 2014 Oreo Super Bowl Tweet The first in our trio is Oreo’s expertly timed Super Bowl tweet, ‘you can still…
SEO Jargon Buster 12th December 2013 The trouble is that SEO jargon can alienate the rest of us, which is a side effect that some agencies…
Herdl Interviewed by Leicester Mercury 5th December 2013 We’re extremely delighted to have been interviewed and featured in the November edition of the Leicester Mercury Business Monthly newspaper.…