GDPR
The General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. This new regulation, imposed by the…
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Google: Core Algorithm Update
While keyphrases may often move up and down during a campaign, if you’ve noticed significant changes very recently then it…
Brand Schema to Help Rankings
Schema markup is known to provide a multitude of SEO benefits that help to improve website rankings. Although not considered…
Google Rolls Out Mobile-First Index
Almost 2 years ago, Google announced plans to switch to a mobile-first index. In short, this is Google’s response to…
Google to Reveal Ranking Signals
The secrecy surrounding Google’s ranking factors has been a thorn in the side of SEO engineers since the search engine…
SEO: Algorithm Update
If you’ve noticed some significant ranking changes from early March 2018 then it could be the result of Google’s recent…
We’re Hiring!
We’re looking for a candidate with 2+ years experience working on digital marketing campaigns, within an agency environment, to join…
Changes to Google Image Search
Getty Images Deal Google have announced changes to Google Images following a recent deal with Getty Images. The arrangement is…
The Champion vs Challenger Model
In marketing, there should be a continuous process of analysis and improvement and many methodologies are available to implement these…
3 SEO Trends for 2018
Our specialist SEO team are continuously researching the changing SEO landscape to stay one step ahead. Here are 3 of…
Google’s Guide to Featured Snippets
On 30th January, Google provided a new, revised guide to Featured Snippets that gives search engineers a comprehensive handbook to this…
Voice Search & Google Home
Voice Search is a relatively new medium that SEO agencies must now take into account when planning an SEO campaign.…
Ecommerce Site of the Year
We’re really excited to announce that we’ve been nominated at the Annual Awwwards for Ecommerce Site of the Year 2017,…
Google Trends for Shopping and more!
Google Trends has been a useful tool for analysing search term popularity over time. While data is limited, it has…
Mobile Vs Desktop Rankings
Google announced changes in late 2016 to how it indexes websites in relation to mobile vs desktop users. The shift…
Things to check when Domaining
Domaining is a common SEO practice where you’re able to reuse the authority of a pre-owned domain to help SEO…
AdWords Landing Pages Tab
During the Google Marketing Next event, Google announced their new Landing Pages feature that would soon be coming to AdWords.…
Bing Bots in SERPS
Keeping on top of the constant changes to search engines is a huge part of SEO. Creating future-proof strategies from…
Half of Top Results are HTTPS
The use of HTTPS (SSL) has been a recommended SEO practice for quite a while now. More recently, a MOZ report has revealed…
5 SEO “Quick Wins”
When it comes to SEO, we often find that our clients are looking to boost their rankings as quickly as…
What is Google Remarketing?
Ever wondered what is Google Remarketing? Google Remarketing is an AdWords feature that allows advertisers to display ads to users…
Fred Confirmed
Google have outwardly confirmed that an algorithm update did occur earlier in March which substantiates many claims within the SEO…
32% More Hacked Websites
Google have recently published their “State of Website Security in 2016” report which shows a sharp increase in the number of…
Google’s Fred Update
Very recently, the SEO community has been actively discussing the possibility of a new algorithm update introduced by Google. Although…
Local SEO tips for 2017
The idea of local SEO has developed significantly in recent years and Google are expected to continue their focus on…
Google Mobile Indexing
Back in November, we wrote about Google’s mobile first index announcement. Several months later, we’re still awaiting the actual change…
Build Links Without Fresh Content
Link building is one of the most difficult practices during an SEO campaign. Often, link building processes are time consuming…
Google Search Console Review
When taking on new SEO clients, we often find Google Search Console is one area that has been overlooked. Frequently,…
Matt Cutts Leaves Google
Matt Cutts achieved a celebrity-like status within the SEO community being one of the first 100 employees at Google and…
Crawl Budget
In the SEO industry, factors that relate to how Google and other search engines crawl websites are often referred to…
Google Mobile-First Index
Google’s recent experiments point to a wider shift in how the company will utilise ranking signals in future. The major…
Penguin 4.0
Google announced the latest release of Penguin on September 23rd. The update has traditionally cracked down on spammy practices such…
90% of Shoppers Use Search First
Google have published the results of a recent survey on how consumer behaviour has been affected by mobile technologies. The…
New Seller Rating Threshold
Google have made some pretty significant changes to their Seller Rating threshold this week raising the bar from 30 reviews…
Two Chimps Live!
Our web design team are delighted to announce the launch of the Two Chimps coffee holding page which recently went live. The…
Google to remove “mobile-friendly” label
Google have announced they will cleaning up their mobile search pages by removing the “mobile-friendly” label that is currently displayed…
Multiple Languages SEO Checklist
This article is an expansion of a question we answered on stackoverflow regarding the best way to structure URLs for multiple…
Angels by Day – Live!
The Herdl team are really pleased to announce the launch of the new Angels by Day website! Angels by Day…
Showcase Shopping Ads
Google have recently announced a raft of updates to Google Shopping campaigns which should give advertisers and PPC experts plenty…
Google Website Speed Testing Tool
Earlier this month, Google launched a new tool for testing website speed. The tool, which is focused on providing insight…
AMP Search Analytics
Are you asking yourself, how are my AMP pages being found? You’re now able to see how visitors found your…
Update for Ads in Google Maps
Google have recently announced major changes to how ads will soon be displayed in Google Maps. The announcement outlines Google’s…
Unnatural Outbound Linking
Earlier this month, Google contacted a number of webmasters via the Google Search Console reporting that they had “detected a…
Google’s Top 3 Ranking Factors
Recently, Google has revealed its top 3 search engine ranking factors. During an interview, Andrey Lipattsev, one of Google’s Search…
Mobilegeddon 2
Google will, yet again, be increasing their focus on mobile, almost a year after releasing the fearsome sounding (but mostly…
Should I use 301 or 302 redirects?
To fully understand the difference between 301 and 302 redirects, we must first understand what each of these numbers mean…
Google & Spam Reports
Spam is a daily pain in the backside for almost all web users. Surprisingly, the first documented example of internet…
Accelerated Mobile Pages in Google Analytics
Accelerated Mobile Pages (AMP) are an attempt by Google to tackle the issue of poor user experience on mobile. To…
1 Million Results – SEO Ranking Factors Infographic
At the end of January, Backlinko released their report the “1 Million Results Search Engine Ranking Factors Study“. The study…
What are Accelerated Mobile Pages?
I’m guessing you’ve heard the phrase “Accelerated Mobile Pages” bounced around over the last few months. But what are AMP’s,…
AdWords – How Google Dealt with “Bad Ads” in 2015
This year, Google have renamed their annual “Bad Ads Report” to a more positive “Better Ads Report“. The new name…
Link Building Techniques that Don’t Work in 2016
Since the dawn of the internet, all major search engines have used links as a key factor in deciding which…
Link Building Techniques that Work in 2016
Despite countless algorithm updates, link building is still one of the most effective SEO techniques. Attracting high-quality links from trustworthy…
AdWords New Feature: Smart Goals
What Are Smart Goals? Smart Goals (not to be confused with S.M.A.R.T Goals) is a new feature in Google AdWords…
Christmas Party 2015
Last week was our annual Christmas adventure down to London to meet up with a few friends and make merry.…
How to Judge the Value of a Link
The way that we acquire and judge links has changed a lot since the dawn of SEO, but one thing…
5 Tools for Responsive Web Design
There are lots of tools and libraries available that make claim to enhance web design projects and processes. We’ve put together a…
Mobile Friendliness Test Tool
Bing have released their own Mobile Friendliness Test Tool which analyses a URL and provides a simple report on the page’s…
Search Console: New Fetch & Render Tool
A recent update to the Google Search Console this week gives webmasters better insight into blocked content such as images, CSS…
Google Primer
The web is developing at an exponential rate with related industries constantly playing a game of catch up. Marketing is…
Calculated Metrics in Google Analytics
Google have announced the beta launch of Calculated Metrics, a new feature in analytics that will help digital marketers to…
Penguin 4.0 Update
According to Gary Illyes of Google, the next version of Penguin (4.0) is due for release before the end of…
Clear Your Browser Cache!
We’re often making changes to a large number of websites on a daily basis. Caching, and in particular browser cache,…
New AdWords Features October 2015
This month’s new features help search engine marketers to get their ad in the number 1 slot of the Google…
PPC: AdWords Customer Match
The PPC team at Herdl have been exploring Google AdWords’ long-awaited Customer Match feature. So, we’ve put together a short…
RankBrain
Knowing and understanding ranking signals is vital in order to implement a successful SEO strategy. Google’s algorithm is constantly…
SEO: Google Updates 2015 (so far)
As we near the end of 2015, we’re looking back at some of the major core algorithm updates of this…
Why is my bounce rate high?
Bounce Rate Generally, Bounce Rate is accepted to be “the percentage of visitors to a particular website who navigate away…
Shared Hosting: 3 Reasons not to use it
We’re surprised at how often we come across websites on shared hosting solutions. To help people understand the risks, we’ve put…
5 SEO Basics
Optimising your site for search engines should be focused on improving usability, quality of content and making life easier for…
Authorship not dead?
Google removed support for authorship well over a year ago but a surprising announcement from Gary Illyes at SMX East indicates authorship…
Why Does Mobile Matter?
Responsive design has been a hot topic over the last few years and we’ve noticed a sharp increase in the…
A Big Thankyou from Marlborough Rovers U9’s
Herdl were really pleased to receive this huge thank you card from the Marlborough Rovers U9’s team who we’re sponsoring…
Dictation in Google Docs
I’ve recently been on the hunt for dictation software, simply to make life a bit easier when writing articles and…
Want a job at a digital marketing agency?
Getting a foot in the door at a marketing agency can be a daunting and often frustrating endeavour. From fresh…
Panda 4.2
Google have recently announced the rollout of Panda 4.2 this month which will be implemented slowly over the next several…
Google Search Console
Google have announced they are to rename Google Webmaster Tools to Google Search Console. The change, which is being made…
Embryo & Herdl in Carp Talk
Embryo Angling Habitats was founded in 2014 by Korda Developments owner Danny Fairbrass. The charity’s main aim is to help…
Medical data added to Knowledge Graph
Google will be introducing health data into their knowledge graph. Knowledge graph information such as this appears in the knowledge…
Unsubscribe From LinkedIn Posts
Anyone else getting annoyed at the amount of irrelevant notifications from LinkedIn? Good. Glad it’s not just me. Until recently,…
Adwords Editor V11
Adwords Editor is a highly popular application used by PPC professionals to speed up the setup and management of AdWords PPC…
Semantic Search Example
What is Google Semantic Search? Google is constantly improving its search algorithm to provide users with increasingly relevant results and…
EU Parliament VS Google
Earlier this week, the European Parliament voted in favour of breaking up the commercial entities that make up search engines…
LinkedIn Company Follow Button
You can also add a LinkedIn Company follow button to your website which is different to the personal profile ‘connect…
Self Fulfilling Search
I’ve been thinking a little deeper about search engine queries and the results we get back. Obviously, we all want…
SEO Agencies Go Mad For HTTPS://
It’s been a few weeks since SEO agencies were erupting over the announcement that serving your site over a secure…
Low Quality Guest Blog Posts
It’s come as no surprise to us that Google have recently listed ‘low quality guest blog posts’ as one of…
SEO Trends 2014
At Herdl, something that really “grinds our gears” is the lack of beautifully designed SEO related content. So, we decided…
Herdl At The Gadget Show Live!
Herdl recently spent the day at the Gadget Show Live at the NEC in Birmingham – for research purposes, you…
Herdl Launches Catvertising Service
Do your marketing results need fluffing up? You’ll be pleased to hear that along with SEO, PPC and web design,…