During the Google Marketing Next event, Google announced their new Landing Pages feature that would soon be coming to AdWords. This is due to be rolled out of the next few weeks, as part of the new AdWords experience, to give advertisers more insight on landing page performance.
This new insights page within AdWords will provide information on key performance metrics such as mobile-friendliness, sales and conversions and which require some TLC. Accessing data like this within the AdWords interface means individuals working on PPC management can more easily track what happens after ads have been clicked – focusing more on conversions than simply traffic.
PPC landing pages are a very important part of any AdWords or PPC campaign and this new addition to the AdWords interface will certainly make it easier to track performance.
Our team are on hand to answer any questions about PPC management or landing pages issues. Please feel free to contact us for more information.