What is Google Remarketing?

Remarketing enables advertisers to show ads to users who have already visited their website

Ever wondered what is Google Remarketing?

Google Remarketing is an AdWords feature that allows advertisers to display ads to users who have already visited their website. It’s a fantastic AdWords Management tools that helps advertisers stay engaged with audiences and improve conversion rates.

To enable Google Remarketing, you must first add the Google Remarketing tag to the pages of your website where you want to target visitors, using different tags for different user groups or page categories. For example, adding a “scooter” tag to all the pages where you sell scooters.

After adding the tags, you can then create AdWords campaigns with highly relevant ads that are aimed at the users who have visited these specific pages on your website. Ads are then delivered through the Google Display Network as these users browse other websites.

Due to their targeted nature, Remarketing campaigns often deliver high conversion rates. However, by utilising other targeting methods, such as interest categories, demographics and keyword campaigns, you can achieve even higher conversion rates from your Remarketing campaigns.

If you’re interested in learning more about Google Remarketing then please contact our team.

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