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5 Steps To Content Success

The key to getting better prospects via your site content is to make sure that it’s customer focused. Your content…

Best Practices For eCommerce SEO

You probably already know what SEO is and you are probably already implementing some kind of SEO strategy. If you…

Google’s Helpful Content Update

In the world of SEO, Google algorithm updates are a common occurrence. However, some changes have the potential to cause…

SEO Tips For Graphic Designers

A modern SEO agency is more concerned with rankings than they are with aesthetics, so it makes sense that designers…

SEO Vs PPC

Any website cannot exist without traffic. It is the lifeblood of any attempt to get exposure and traction in the…

Creating Content for SEO

The phrase “content is king” is often used repeatedly by SEO agencies to highlight the importance of content as part…

May 2022 Broad Update

It’s integral for SEO agencies to keep up to date with the latest algorithm updates from Google. Very recently, the…

The Speakers Agency Launched

We’re really pleased to announce the launch of The Speakers Agency new website. We’ve been working closely with the The…

Featured Snippet Updates

During April, we saw Google testing several updates to featured snippets. For those who aren’t familiar with featured snippets, these are a…

Project Management Tools: Yay

We’ve covered the likes of ClickUp and Missive in previous blogs and discussed how these help day-to-day project management in…

Understanding YMYL for SEO

When Google made their Search Quality Evaluator guidelines public in 2015, SEO agencies were immediately breaking down the information in…

Attributes of a great SEO Manager

Digital marketing is a fast-paced and multi-disciplinary space. While many people in their career develop certain strengths that help them…

Google’s Product Reviews Update

Google launched a product reviews update at the beginning of December 2021 which will impact how SEO agencies approach this…

November Local Search Update

Google have confirmed a local search update which rolled out between 30th November 2021 and 8th December 2021. This update…

Image Extensions on Desktop

Earlier this month, Google announced it would be rolling out image extensions to Desktop devices over the next few weeks,…

Sustainability 2021: In Review

Last year, Herdl announced that as an SEO agency, we had become climate positive by joining forces with Ecologi. Ecologi measures…

Google Update Rich Results Fields

Structured data is an important aspect of technical SEO that helps to communicate information to search engines like Google. Recently,…

Core Web Vitals Retrospective

The world of SEO has been rocked by large updates in the past. Panda, Penguin, Hummingbird, RankBrain…the list will continue…

Destination mismatch Glitch

As a PPC agency managing accounts for multiple clients, it’s important that we stay on top of any changes or…

What’s Google Business Profile?

Various Google properties are essential for SEO work. These tools include Google My Business, Google Search Console and Google Analytics. The…

Title Changes in Search Results

Google has recently announced changes to how they display title tags in Search Engine Result Pages (SERPs). As an SEO…

Project Management Tools: ClickUp

In this blog, we’re diving deeper into Herdl’s Project Management tools. We’re focusing on how CRM-inspired ClickUp helps us as…

Project Management Tools: Missive

In this blog, we’re talking about Missive, a fantastic emailing platform that’s perfect for not just for an SEO agency…

The End of A Project

But, whether you’re feeling an overwhelming sense of happiness from delivering an outstanding product, or just plain old relief from…

Project Management Tools: Slack

The lynchpin of successful project management within an SEO agency lies in communication. Whether you’re communicating externally with clients and…

History of the Kanban

Where it all Began Kanban hasn’t always been the software and digital-focused tool that’s often used by SEO agencies today. The roots…

New Google Partner Badge

We’re pleased to announce that we have qualified for the early release of the new Google Partners badge! While the…

Core Web Vitals Updates

Google has begun to rollout its Core Web Vitals and Page Experience signals update, which started on June 17th and…

Google Updates Recap

Search results have been highly volatile over the last six weeks, with several Google updates shaking things up. Being aware…

Agile vs Waterfall

Project management methodologies work best in different scenarios – agile project management allows for iterative releases of a product or…

What is Google Analytics?

Google Analytics (GA) is the industry-leading web analytics tool. GA has changed the way we track, analyse and optimise websites…

Our Top Project Management Tools

Project Management is a delicate balancing act – whether you’re solely managing an internal project or it’s something that’s client-facing,…

Google Reviews Update Completed

Google has finished rolling out the product reviews update that they announced a few weeks ago. This update aims to…

Google Cracks Down on Spam

Google has announced their annual webspam report for 2020. The report details the new advancements in artificial intelligence that have…

Page Experience Update Delayed

Google has announced that it is delaying its Page Experience Update from May 2021 to a gradual rollout that won’t…

Zero-Click Searches and SEO

The term, “zero-click search“, refers to when a user makes a search and finds the answer without needing to click…

Product Reviews Algorithm Update

Google continuously makes updates to its search engine algorithm. While most tweaks and changes occur behind the scenes, having only…

Google Partner Agency Changes

We’ve been a Google Partner Agency since 2014 and witnessed a number of changes over the last few years. To…

Google My Business Performance Report

Google have made improvements to the Google My Business performance report. Previously the Insights report, the performance report now includes…

Google Passage Ranking

Towards the end of 2020, Google shared changes to how it would index website content called passage ranking. The update…

Herdl Joins Green Web Foundation

We’re really excited to announce that we’ve been accepted into the Green Web Foundation as a certified partner. This means we’re…

Cross-channel PPC Marketing

The global pandemic has affected marketing channels in many different ways. These changes have meant that marketing agencies should re-evaluate…

Core Web Vitals DevTools

We’re looking ahead at Google’s upcoming page experience update and making sure all our web design and SEO clients are…

EAT & Legacy Content

Content is considered one of the most important elements of an SEO strategy. Google and other search engines have made…

About this Result

Our SEO team are monitoring a new feature for search engine results pages (SERPs) that will allow users to view…

Awwwards Studio of the Year

We’re really proud to have been included in the Awwwards’ annual awards nominees for Studio of the Year! To be…

How Herdl use Agile Project Management

Throughout the years at Herdl, we’ve experimented with several project management approaches, weighing up which style best fits our workflow;…

2021 SEO Trends

It may not feel long since the turn of the year but we’re already looking ahead at SEO trends for…

Facebook Ads & iOS 14

There has been growing concern regarding Apple’s iOS 14 update and how this will affect advertising. As a PPC agency,…

What is Microsoft Clarity?

Microsoft launched an exciting new tool towards the end of 2020 called Microsoft Clarity. After first becoming available in 2018…

SEO 2020 In Review

Across virtually all industries, 2020 has been dramatically different to any other year in recent history. From an SEO perspective,…

Google SEO Update December 2020

Google recently announced a core update affecting search engine results and SEO activities. Google routinely make minor changes to how…

Black Friday Statistics 2020

In the UK, Black Friday has become the annual pre-Christmas online shopping spree. Although Black Friday is linked with Thanksgiving…

What Is A Call To Action?

A Call-To-Action, or a ‘CTA’ as they’re more commonly referred to, is part of a webpage or advertisement that prompts…

What Are Auction Insights?

If you’re running ads or looking to introduce PPC into your online marketing strategy, then it’s highly likely you’ll have…

Free Stock Imagery For Microsoft Ads

We’ve all heard the saying ‘a picture paints a thousand words’ – but when it comes to running display ads across your PPC campaigns,…

Mobile First Indexing Delayed

Google’s Switch to Mobile-First Indexing was first announced way back in 2016, with the deadline for completion set for September of this…

On-SERP SEO

The SEO landscape is continuing to develop and is no longer as simple as aiming for the top ten organic listings in…

An Update From the Herdl Team

The COVID-19 outbreak has resulted in disruption for people, businesses and organisations in the UK. At Herdl, we’re putting measures…