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Two awards. One website. And a very happy team at Herdl! Our work on the Design4Retail (D4R) website, Ideas Made…

Amazon now sells ad space inside ChatGPT conversations through its demand-side platform (DSP), the programmatic system advertisers use to buy…

There’s plenty of discussion across the web right now about the use of AI in marketing and one area that’s…

In August, Anthropic confirmed that Claude now applies an invisible watermark to everything it produces: text, images and code. The…

Google is overhauling Local Services Ads (LSAs), the pay-per-lead listings that sit above the regular results on Google Search and…

Google is merging its tracking tools to make them easier to manage. Google first revealed the merger of the standalone…

Creative potential often gets stuck behind closed doors, and for many young people in Leicester, Pedestrian is the place that…

X has rebuilt its Ads Manager, and on Thursday 1st October, the company previously known as Twitter invited agencies to…

In the first week of September, two new flagship AI models were released within days of each other, each arriving…

Meta, the company behind Facebook, Instagram, Messenger, Threads, and WhatsApp, has been crawling the web at a pace that looks…

For years, Reddit has been one of the most consistently cited sources in AI search, so a sudden drop in…

Google Ads is powered by automation now more than ever. Smart Bidding and Performance Max use AI to decide who…

AI search is an important discovery channel for consumers, but measuring your visibility within AI platforms has been difficult until…

The search landscape is changing quickly, and brands that wait to adapt risk falling behind. When Google began rolling out…

It takes hackers an average of five hours to begin exploiting a new vulnerability after it’s published. And Patchstack’s latest…

AI is becoming a much bigger part of the ecommerce buying journey. Shopify’s latest data shows how quickly this is…

Microsoft Advertising has announced several updates to give advertisers more visibility into AI search performance and make it easier to…

Google’s most recent spam update began on 18 August and finished on 21 August, taking two days and 16 hours…

Recently, one of the biggest questions surrounding publishing AI-assisted content has been whether Google penalises it. Google has stated that…

Google’s AI Overviews are becoming a much more significant part of the search experience. According to the market intelligence firm…

In July, Google updated its Review Snippet Structured Data guidelines with a clear warning about fake and undisclosed incentivised reviews.…

If you’ve spent any time in Google Ads, you’ll know that the platform is never short of providing recommendations. Now,…

Meta is making a significant change to how activity from other websites and apps is managed, and it could have…

OpenAI is continuing to expand advertising capabilities in ChatGPT Ads, with a new set of features designed to give advertisers…

On 6 August, Google Merchant Centre experienced an outage that lasted more than three days, affecting advertisers and merchants using…

For years, businesses have used chatbots to answer simple questions or direct customers to the right page. Meta is now…

For years, improving ecommerce performance often meant writing better product descriptions, creating stronger imagery or refining ad creative. These still…

In July 2026, Google announced an update to Search Console that speaks to how search is changing today. Content creators…

Google revealed Gemini Intelligence at its Android Show on 12 May, introducing what it describes as the new era of…

In June 2026, the UK’s Competition and Markets Authority (CMA) ruled that publishers should have more control over whether their…

A new study by Search Engine Land in partnership with Fractl shows that, although it was predicted in 2024 that…

Google has announced a significant update to its Smart Bidding system that’ll start rolling out from 17 August 2026. While…

If you’ve followed any of the announcements from Google Marketing Live 2026, you’ll probably have noticed one phrase mentioned by…

This is a strange topic to write about as our blog is usually an area dedicated to digital news, updates…

Google has confirmed that its June 2026 Spam Update has finished rolling out, completing in just two days between 24…

One of the biggest shakeups we’ve seen in the world of search to date is when Google first launched its…

As Google’s AI-powered search experiences continue to grow, one question that has persisted over the past few years is how…

OpenAI is taking another step towards becoming a fully-fledged advertising platform. From early June, the company will begin rolling out…

Google seems to be continuing its push toward a more unified advertising environment, with the recent announcement that Display Ads…

AI Overviews (AIOs) have become one of the most significant changes to search in years. AIOs are AI-generated summaries that…

Anthropic is changing direction on third-party agent access for Claude. After tightening restrictions in April this year, the company has…

Meta is rolling out a new attribution model designed to make ad reporting more consistent across platforms like Meta Ads…

Google has announced a series of updates focused on bidding and budgeting, as well as campaign optimisation across Search, Shopping…

Google’s May core update has officially finished rolling out, and while the company says most websites don’t need to take…

Google Marketing Live has always been part product showcase, part signal about where the company sees advertising heading. The 2026…

Google Marketing Live 2026 covered a lot of ground – search, YouTube, commerce, agentic AI. But running through almost everything…

On the 30th of April, Google announced that it’s expanding its existing AI Max into Shopping campaigns. The aim is…

Google Marketing Live (GML) for the EMEA region took place on the 21st of May 2026 and featured the latest…

When Google first rolled out AI Overviews, the reaction we observed across the SEO community was deep concern over declining…

In April, Google announced that it’s adding a new update to Demand Gen campaigns in Google Ads. They’ll be included…

In May, the social media network X announced that it’s launching a new advertising platform, which it has rebuilt from…

Google has announced that its annual event, Google Marketing Live, will take place on Thursday, the 21st of May 2026,…

For many years, topical authority has been an essential part of SEO. If your website covered a subject in depth…

In April 2026, Google confirmed that Dynamic Search Ads (DSA) will be phased out and replaced by AI Max for…

Meta is continuing to build out its Creator Marketplace by introducing new features designed to help brands find and partner…

Listicles have been a staple in SEO for years. They’re easy to scan, simple to structure and often perform well…

OpenAI is preparing to launch self-service advertising within ChatGPT in April, taking the platform from limited pilot campaigns to broader…

The term “AI slop” was named Word of the Year in 2025 by Merriam-Webster, and for good reason. Across blog…

On 12 March 2026, LinkedIn’s Hristo Danchev announced that the platform will be introducing a new AI-powered ranking and retrieval…

There’s no shortage of metrics to track in paid media. Click-through rate, cost per click, impressions, conversions, return on ad…

OpenAI is changing how shopping will now work inside ChatGPT. The company is shifting away from in-platform purchases and toward…

Meta has announced that it’ll start passing Europe’s Digital Services Taxes (DST) on to advertisers from July 2026, which includes…

Images play an important role in how people experience your website. They add context, bring products to life and help…

Google has updated its visual search feature, Circle to Search, to allow users to identify and explore multiple objects within…

Reddit has announced that it’s testing a new AI-powered shopping feature that could completely reshape how product discovery works on…

In a recent email to Google Ads administrators, Google announced an upcoming update to Demand Gen Lookalike segments. Google has…

In its Q4 2025 earnings call, Reddit revealed that 80 million people now use its on-platform search feature every week.…

Meta’s Threads surpassed X (formerly Twitter) in daily mobile users worldwide in January. Threads has seen a roughly 37.8% year-over-year…

Search behaviour is shifting as AI Overviews change how people look for information and make decisions. People aren’t browsing as…

OpenAI has confirmed it will begin testing advertising inside ChatGPT for users on its Free and Go plans in the…

Google has introduced the Universal Commerce Protocol (UCP), a new open standard designed to power agentic commerce. This next step…

Google wrapped up its December 2025 core update on 29th December after an 18-day rollout. If you’ve noticed your rankings…

Google’s AI Mode has been getting a lot of heat for ‘killing clicks’ by answering users’ questions directly, eliminating the…

If there’s one thing that humans, search engines, and AI platforms have in common, it’s that they all respond in…

Reddit has quickly become one of the most influential platforms in the search ecosystem. With over 110.4 million daily active…

Meta has quietly rolled out Andromeda, a new AI-driven ad delivery engine that changes how ads are matched to users…

New research reveals how shoppers are using Google’s AI Overviews across different shopping categories and phases of their buying journey.…

A new study by Nectiv has revealed that ChatGPT still depends on traditional search to find its answers. The data…

Google has rolled out a new “Sponsored results” label that groups ads together under a single heading. The change affects…

If you’ve ever wondered whether backlinks still make a difference in SEO, the answer is yes – backlinks are a…

OpenAI recently rolled out shopping features directly inside ChatGPT Search. Ask about “the best running shoes for flat feet” or…

A lot of businesses dismiss email marketing as outdated, pouring resources into other marketing activities while what’s potentially your most…

Your Instagram posts can now compete with websites in Google search results. From 10 July 2025, Instagram began allowing public…

In our 13+ years as a digital marketing agency, we’ve seen how customer purchases rarely happen in a single moment.…

You’ve invested effort and resources driving traffic to your website, but are those visitors converting? A lot of companies are…

Writing content has become one of the most common use cases for AI. Large language models (LLMs) are, by nature,…

This year’s Google I/O 2025 conference (coupled with key announcements from Google Marketing Live) delivered a clear message: Artificial Intelligence…

Title tags are an important (yet often overlooked) component of effective on-page SEO. They influence your search rankings for target…

Why Content Strategy Matters for SEO When a user types a query in Google, the search engine acts as a…

We previously provided information on internal link strategies back in 2018 – while our approach hasn’t changed dramatically since then,…