The Role of Brand Archetypes in Content Marketing 15th May 2023 Brand archetypes are universal themes that help businesses create a deeper connection with their target audience. They serve as a…
Has Google Ditched Page Experience? 27th April 2023 Google has recently made significant updates to its ranking systems guide, resulting in the removal of several page experience-related ranking…
What Are Google’s Broad Core Updates? 10th April 2023 If you’re involved in the world of search engine optimisation (SEO), you’ve likely heard of Google’s broad core updates. But…
Bing Gains on Google 28th March 2023 Google is by far the dominant player in the search. However, recent data has shown that Microsoft’s Bing is steadily…
March Core Update Rollout 16th March 2023 Google has recently launched the March 2023 core update – the first of its kind this year. Following a six-month…
Herdl Rated Top SEO Company 28th February 2023 We’re extremely proud to share that we’ve been rated one of the top SEO companies in the UK via Clutch.…
The New Bing Chatbot & PPC 21st February 2023 Is Microsoft’s New Bing Chatbot The Future of Search Engine Advertising? Microsoft recently presented a demo of its updated Bing…
AI-powered Search FAQs 20th February 2023 The announcement from Google regarding AI-powered search through Bard, and Bing’s chat model integration, have certainly caused a stir in…
Google Publish New Link Guidance 17th February 2023 Being meticulous about links is crucial to an SEO campaign. Links are a critical ranking factor for major search engines…
Using ChatGPT for Content Creation 16th February 2023 As the world becomes increasingly digital, content creation has become a critical part of any marketing strategy. And while creating…
The Future of AI and Search 15th February 2023 AI has the potential to seriously disrupt many digital services. We’re likely going to see a huge shift over the…
ChatGPT Content Writing Step by Step Guide (with Prompts) 14th February 2023 We’ve been experimenting with AI generated content for some time and wanted to share a few helpful tips based on…
Google’s Guidance On AI-Generated Content 13th February 2023 Since the launch of ChatGPT, the topic of AI-generated content has exploded. There has been a lot of debate within…
Important Changes in GA4 23rd January 2023 As an SEO agency, staying up-to-date with the latest developments in analytics tools is crucial. Google Analytics 4 (GA4) is…
Content Writing Guide 16th January 2023 Importance of website content Good website content is essential because it helps effectively communicate your message to your audience and…
Google Analytics 4 Guide 12th January 2023 The sunsetting of Universal Analytics (UA) is looming, so it’s time to make that all-important upgrade to Google Analytics 4…
SEO Predictions for 2023 9th January 2023 As we move into 2023, it’s essential for business owners and marketers to stay informed about the latest trends and…
Google Algorithm Updates 2022 Recap 6th January 2023 In 2022, Google rolled out ten confirmed algorithm updates, including two “core updates” in May and September and two “helpful…
How has Google’s Knowledge Graph changed over 10 years? 19th December 2022 Google’s Knowledge Graph has undergone a number of significant changes since its initial release in 2012, making it one of…
Update to Helpful Content System 12th December 2022 Google has recently announced an update to its “helpful content system“, which aims to reduce low-quality content and make it…
How Understanding Search Intent Improves PPC Campaigns 1st December 2022 As a digital marketing agency, we know that recognising your target audience is essential to the success of your PPC…
The Best of Both Worlds: Why SEO and PPC Go Hand-in-Hand 14th November 2022 There’s no question that SEO and PPC are two of the most effective digital marketing channels available. But which one…
Using SEO to Improve UX 7th November 2022 User experience can be defined as a person’s overall experience when using a product, system, or service. In the case…
October 2022 Google Spam Update 31st October 2022 Google has been rolling out a significant update to their spam filter. This update is designed to crack down on…
The Ebb and Flow of Seasonality in Search 24th October 2022 Understanding how search engines and searchers interact is critical to any organisation’s SEO efforts. After all, if you don’t know…
The Importance of Good Website Hosting for SEO 17th October 2022 If you’re running a business, you know that having a website is no longer an option, it’s a necessity. However,…
Google Search Console Reports Data Logging Issue 10th October 2022 If you noticed a sudden decrease in website visitors on September 21st, then it could have been related to a…
5 Steps To Content Success 3rd October 2022 The key to getting better prospects through your website content is to make sure that it’s customer focused. Your content…
Best Practices For eCommerce SEO 19th September 2022 You probably already know what SEO is and you are probably already implementing some kind of SEO strategy. If you…
Why SEO’s can’t forget about UX 5th September 2022 When you are head down in a site audit, you might forget about a website’s main purpose. It wasn’t created…
Google’s Helpful Content Update 26th August 2022 In the world of SEO, Google algorithm updates are a common occurrence. However, some changes have the potential to cause…
What Can a Professional Web Design Agency Do For Me? 22nd August 2022 Are you considering designing a website for your business but wondering whether it’s worth investing in a professional web design…
SEO Tips For Graphic Designers 15th August 2022 As a web designer, you likely prioritise aesthetics when creating a website. However, it’s important to also consider search engine…
What you should expect from an SEO Agency 10th August 2022 If you have chosen to invest in search engine optimisation then you already understand how it can help to grow…
Content Freshness: What Is It? 1st August 2022 Publishing new content on a regular basis, or updating old blog posts, can be beneficial for your website’s ranking in…
Selecting The Right PPC Agency in 2022 28th July 2022 Pay-per-click (PPC) advertising has become a crucial part of any large company’s marketing strategy. By using PPC ads, businesses can…
Web design practices that frustrate SEO’s 14th July 2022 If you have ever been involved in a digital marketing project that involves designers, developers and SEOs you will understand…
Choosing a Trustworthy SEO Agency 4th July 2022 You have just embarked on your SEO journey. Now, it’s time to find the right SEO partner to get your…
SEO Vs PPC 27th June 2022 A website cannot be successful without the right traffic. A steady flow of users is the lifeblood of any attempt…
Creating Content for SEO 20th June 2022 The phrase “content is king” is often used repeatedly by SEO agencies to highlight the importance of content as part…
Twitter Removes nofollow Link Attribute 13th June 2022 A recent change by Twitter has caused a stir in the SEO community. Specifically, Twitter have removed the “nofollow” attribute…
May 2022 Broad Update 30th May 2022 It’s integral for SEO agencies to keep up to date with the latest algorithm updates from Google. Very recently, the…
Why you should regularly refresh SEO research 16th May 2022 Research and planning is a critical stage in an SEO campaign. As SEO is a longer-term strategy, ensuring targeting is…
The Speakers Agency Launched 13th May 2022 We’re really pleased to announce the launch of The Speakers Agency new website. We’ve been working closely with the The…
Featured Snippet Updates 4th May 2022 During April, we saw Google testing several updates to featured snippets. For those who aren’t familiar with featured snippets, these are a…
Project Management Tools: Yay 28th March 2022 We’ve covered the likes of ClickUp and Missive in previous blogs and discussed how these help day-to-day project management in…
Google are Sunsetting Universal Analytics 23rd March 2022 Universal Analytics is dead. Long live GA4. Well, not quite. However, Google have announced the sunsetting of their hugely popular…
Understanding YMYL for SEO 7th March 2022 When Google made their Search Quality Evaluator guidelines public in 2015, SEO agencies were immediately breaking down the information in…
Attributes of a great SEO Manager 21st February 2022 Digital marketing is a fast-paced and multi-disciplinary space. While many people in their career develop certain strengths that help them…
Using Google Search Console for SEO 3rd February 2022 Google Search Console (GSC) is one of the most important tools for an SEO agency. GSC is a completely free…
Better Decisions using Search Data 24th January 2022 Many people will only associate search data with SEO or paid search. It’s true, search data is obviously crucial for…
New Google Partners Programme Launch! 10th January 2022 The launch of the new Google Partner programme is due in less than one month and PPC agencies in the…
Google’s Product Reviews Update 3rd January 2022 Google launched a product reviews update at the beginning of December 2021, which will impact how SEO agencies approach this…
November Local Search Update 27th December 2021 Google have confirmed a local search update which rolled out between 30th November 2021 and 8th December 2021. This update…
What we look for in a web design candidate 20th December 2021 We often receive emails from talented web design candidates, including those recently graduated, changing career path or highly experienced, asking…
Image Extensions on Desktop 16th December 2021 Earlier this month, Google announced it would be rolling out image extensions to Desktop devices over the next few weeks,…
Sustainability 2021: In Review 14th December 2021 Last year, Herdl announced that as an SEO agency, we had become climate positive by joining forces with Ecologi. Ecologi measures…
Herdl launches new Baitworks website 7th December 2021 Baitworks, a premium carp bait manufacturer based on the fringes of the Cotswolds, approached Herdl when they were looking to…
Google Update Rich Results Fields 29th November 2021 Structured data is an important aspect of technical SEO that helps to communicate information to search engines like Google. Recently,…
Will Google adopt the IndexNow protocol? 22nd November 2021 A few months ago we made a pretty bold claim, that WordPress would become the ultimate CMS for SEO. As…
Core Web Vitals Retrospective 15th November 2021 The world of SEO has been rocked by large updates in the past. Panda, Penguin, Hummingbird, RankBrain…the list will continue…
Destination mismatch Glitch 10th November 2021 As a PPC agency managing accounts for multiple clients, it’s important that we stay on top of any changes or…
What’s Google Business Profile? 4th November 2021 Various Google properties are essential for SEO work. These tools include Google My Business, Google Search Console and Google Analytics. The…
Title Changes in Search Results 23rd September 2021 Google has recently announced changes to how they display title tags in Search Engine Result Pages (SERPs). As an SEO…
Project Management Tools: ClickUp 22nd September 2021 In this blog, we’re diving deeper into Herdl’s Project Management tools. We’re focusing on how CRM-inspired ClickUp helps us as…
Project Management Tools: Missive 6th September 2021 In this blog, we’re talking about Missive, a fantastic emailing platform that’s perfect for not just for an SEO agency…
The End of A Project 26th August 2021 But, whether you’re feeling an overwhelming sense of happiness from delivering an outstanding product, or just plain old relief from…
Project Management Tools: Slack 20th August 2021 The lynchpin of successful project management within an SEO agency lies in communication. Whether you’re communicating externally with clients and…
Project Management and the MoSCoW Method 9th August 2021 When managing any project, be it web design or something completely different, the project is usually broken down into many…
History of the Kanban 2nd August 2021 Where it all Began Kanban hasn’t always been the software and digital-focused tool that’s often used by SEO agencies today. The roots…
Microsoft & Google Ceasefire Ends 26th July 2021 In April 2021, the six-year truce between Microsoft and Google ended. In 2015, the two tech giants entered a pact…
New Google Partner Badge 19th July 2021 We’re pleased to announce that we have qualified for the early release of the new Google Partners badge! While the…
The Future of Digital Advertising? 19th July 2021 Released in 2002, Minority Report was a sci-fi blockbuster well ahead of the curve. While many tech enthusiasts may have…
Core Web Vitals Updates 12th July 2021 Google has begun to rollout its Core Web Vitals and Page Experience signals update, which started on June 17th and…
Google Updates Recap 5th July 2021 Search results have been highly volatile over the last six weeks, with several Google updates shaking things up. Being aware…
Inbox Zero: The Art of Email Management 21st June 2021 Inbox zero is a drastic approach to email management – created by Merlin Mann, the methodology behind inbox zero is…
Agile vs Waterfall 14th June 2021 Project management methodologies work best in different scenarios – agile project management allows for iterative releases of a product or…
What is Google Analytics? 6th June 2021 Google Analytics (GA) is the industry-leading web analytics tool. GA has changed the way we track, analyse and optimise websites…
Our Top Project Management Tools 31st May 2021 Project Management is a delicate balancing act – whether you’re solely managing an internal project or it’s something that’s client-facing,…
Google Reviews Update Completed 24th May 2021 Google has finished rolling out the product reviews update that they announced a few weeks ago. This update aims to…
Google Cracks Down on Spam 17th May 2021 Google has announced their annual webspam report for 2020. The report details the new advancements in artificial intelligence that have…
Page Experience Update Delayed 10th May 2021 Google has announced that it is delaying its Page Experience Update from May 2021 to a gradual rollout that won’t…
Zero-Click Searches and SEO 3rd May 2021 The term, “zero-click search“, refers to when a user makes a search and finds the answer without needing to click…
Product Reviews Algorithm Update 26th April 2021 Google continuously makes updates to its search engine algorithm. While most tweaks and changes occur behind the scenes, having only…
WordPress set to become the Ultimate CMS for SEO 19th April 2021 WordPress is the most widely used content management system (CMS) in the world. Launching in 2003 as a blogging platform,…
Post-Pandemic Project Management 13th April 2021 The recent pandemic has changed our thought process and ideas in the workplace forever. Work was once confined to a…
Google Partner Agency Changes 5th April 2021 We’ve been a Google Partner Agency since 2014 and witnessed a number of changes over the last few years. To…
Google My Business Performance Report 29th March 2021 Google have made improvements to the Google My Business performance report. Previously the Insights report, the performance report now includes…
Google Passage Ranking 22nd March 2021 Towards the end of 2020, Google shared changes to how it would index website content called passage ranking. The update…
PPC Agencies Respond to Phrase Match Changes 15th March 2021 Our role as a PPC agency requires us to keep up to date with the latest changes in the PPC…