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Google Marketing Live 2024

Google Marketing Live 2024, held yesterday evening, unveiled a suite of new features designed to elevate advertisers’ strategies and improve…

Key Events and Conversions

A few weeks ago, Ginny Mavin from Google Ads Liaison announced the introduction of key events and conversions in Google…

Keyword Research Tools

Keyword research is an integral part of both SEO and PPC planning. Choosing the right tool to aide keyword research…

Introducing ChatGPT-4o

OpenAI has rocked the digital landscape again with the release of their latest mode “GPT-4o”. This latest model promises faster…

New Google SGE Updates

Google’s recent announcement at their I/O event has sparked a lot of interest and debate within the digital marketing community.…

How Important Are Backlinks?

Google’s Gary Illyes recently suggested that links aren’t as critical as they used to be. However, if you dig deeper,…

Cookie Phase Out Delayed

Google has announced another delay in its plan to phase out third-party cookies in Chrome, now extending the deadline to…

Predicting Google SGE Launch

Predicting the launch of Google’s Search Generative Experience (SGE) is not an easy task because we’re not privy to Google’s…

Google Site Reputation Abuse Update

The digital marketing landscape braces for a significant shake-up with Google’s latest algorithm update—dubbed the “Site Reputation Abuse Update”. This…

Rise of Reddit

Reddit’s sudden surge in SEO visibility has left many in the digital marketing world intrigued. A year ago, the site…

Medium Bans AI Generated Content

Medium has recently updated its content guidelines to explicitly ban the use of AI-generated content, regardless of whether it is…

What is PPC Campaign Management?

Pay-per-click (PPC) is an essential digital marketing channel, but managing it can be quite tricky. So, what exactly is PPC…

Preparing for Google’s SGE

Google Search, and therefore SEO, is headed towards a transformative period with Google’s announcement to integrate Artificial Intelligence (AI) into…

Facebook Updates Detailed Targeting

Facebook has announced significant updates to its detailed targeting options. We anticipate these changes will have a significant impact on…

Content Creation for SEO

Increasingly, content creation has become a necessity for businesses. It plays a pivotal role in search engine optimisation (SEO), helping…

Has Google Ditched Page Experience?

Google has recently made significant updates to its ranking systems guide, resulting in the removal of several page experience-related ranking…

Bing Gains on Google

Google is by far the dominant player in the search. However, recent data has shown that Microsoft’s Bing is steadily…

March Core Update Rollout

Google has recently launched the March 2023 core update – the first of its kind this year. Following a six-month…

Herdl Rated Top SEO Company

We’re extremely proud to share that we’ve been rated one of the top SEO companies in the UK via Clutch.…

The New Bing Chatbot & PPC

Is Microsoft’s New Bing Chatbot The Future of Search Engine Advertising? Microsoft recently presented a demo of its updated Bing…

AI-powered Search FAQs

The announcement from Google regarding AI-powered search through Bard, and Bing’s chat model integration, have certainly caused a stir in…

Google Publish New Link Guidance

Being meticulous about links is crucial to an SEO campaign. Links are a critical ranking factor for major search engines…

Using ChatGPT for Content Creation

As the world becomes increasingly digital, content creation has become a critical part of any marketing strategy. And while creating…

The Future of AI and Search

AI has the potential to seriously disrupt many digital services. We’re likely going to see a huge shift over the…

Important Changes in GA4

As an SEO agency, staying up-to-date with the latest developments in analytics tools is crucial. Google Analytics 4 (GA4) is…

Content Writing Guide

Importance of website content Good website content is essential because it helps effectively communicate your message to your audience and…

Google Analytics 4 Guide

The sunsetting of Universal Analytics (UA) is looming, so it’s time to make that all-important upgrade to Google Analytics 4…

SEO Predictions for 2023

As we move into 2023, it’s essential for business owners and marketers to stay informed about the latest trends and…

Google Algorithm Updates 2022 Recap

In 2022, Google rolled out ten confirmed algorithm updates, including two “core updates” in May and September and two “helpful…

Update to Helpful Content System

Google has recently announced an update to its “helpful content system“, which aims to reduce low-quality content and make it…

Using SEO to Improve UX

User experience can be defined as a person’s overall experience when using a product, system, or service. In the case…

October 2022 Google Spam Update

Google has been rolling out a significant update to their spam filter. This update is designed to crack down on…

5 Steps To Content Success

The key to getting better prospects through your website content is to make sure that it’s customer focused. Your content…

Best Practices For eCommerce SEO

You probably already know what SEO is and you are probably already implementing some kind of SEO strategy. If you…

Google’s Helpful Content Update

In the world of SEO, Google algorithm updates are a common occurrence. However, some changes have the potential to cause…

SEO Tips For Graphic Designers

As a web designer, you likely prioritise aesthetics when creating a website. However, it’s important to also consider search engine…

Content Freshness: What Is It?

Publishing new content on a regular basis, or updating old blog posts, can be beneficial for your website’s ranking in…

SEO Vs PPC

A website cannot be successful without the right traffic. A steady flow of users is the lifeblood of any attempt…

Creating Content for SEO

The phrase “content is king” is often used repeatedly by SEO agencies to highlight the importance of content as part…

May 2022 Broad Update

It’s integral for SEO agencies to keep up to date with the latest algorithm updates from Google. Very recently, the…

The Speakers Agency Launched

We’re really pleased to announce the launch of The Speakers Agency new website. We’ve been working closely with the The…

Featured Snippet Updates

During April, we saw Google testing several updates to featured snippets. For those who aren’t familiar with featured snippets, these are a…

Project Management Tools: Yay

We’ve covered the likes of ClickUp and Missive in previous blogs and discussed how these help day-to-day project management in…

Understanding YMYL for SEO

When Google made their Search Quality Evaluator guidelines public in 2015, SEO agencies were immediately breaking down the information in…

Attributes of a great SEO Manager

Digital marketing is a fast-paced and multi-disciplinary space. While many people in their career develop certain strengths that help them…

Google’s Product Reviews Update

Google launched a product reviews update at the beginning of December 2021, which will impact how SEO agencies approach this…

November Local Search Update

Google have confirmed a local search update which rolled out between 30th November 2021 and 8th December 2021. This update…

Image Extensions on Desktop

Earlier this month, Google announced it would be rolling out image extensions to Desktop devices over the next few weeks,…

Sustainability 2021: In Review

Last year, Herdl announced that as an SEO agency, we had become climate positive by joining forces with Ecologi. Ecologi measures…

Google Update Rich Results Fields

Structured data is an important aspect of technical SEO that helps to communicate information to search engines like Google. Recently,…

Core Web Vitals Retrospective

The world of SEO has been rocked by large updates in the past. Panda, Penguin, Hummingbird, RankBrain…the list will continue…