The Role of Brand Archetypes in Content Marketing
Brand archetypes are universal themes that help businesses create a deeper connection with their target audience. They serve as a…
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Our Blog
Has Google Ditched Page Experience?
Google has recently made significant updates to its ranking systems guide, resulting in the removal of several page experience-related ranking…
What Are Google’s Broad Core Updates?
If you’re involved in the world of search engine optimisation (SEO), you’ve likely heard of Google’s broad core updates. But…
Bing Gains on Google
Google is by far the dominant player in the search. However, recent data has shown that Microsoft’s Bing is steadily…
March Core Update Rollout
Google has recently launched the March 2023 core update – the first of its kind this year. Following a six-month…
Herdl Rated Top SEO Company
We’re extremely proud to share that we’ve been rated one of the top SEO companies in the UK via Clutch.…
The New Bing Chatbot & PPC
Is Microsoft’s New Bing Chatbot The Future of Search Engine Advertising? Microsoft recently presented a demo of its updated Bing…
AI-powered Search FAQs
The announcement from Google regarding AI-powered search through Bard, and Bing’s chat model integration, have certainly caused a stir in…
Google Publish New Link Guidance
Being meticulous about links is crucial to an SEO campaign. Links are a critical ranking factor for major search engines…
Using ChatGPT for Content Creation
As the world becomes increasingly digital, content creation has become a critical part of any marketing strategy. And while creating…
The Future of AI and Search
AI has the potential to seriously disrupt many digital services. We’re likely going to see a huge shift over the…
ChatGPT Content Writing Step by Step Guide (with Prompts)
We’ve been experimenting with AI generated content for some time and wanted to share a few helpful tips based on…
Google’s Guidance On AI-Generated Content
Since the launch of ChatGPT, the topic of AI-generated content has exploded. There has been a lot of debate within…
Important Changes in GA4
As an SEO agency, staying up-to-date with the latest developments in analytics tools is crucial. Google Analytics 4 (GA4) is…
Content Writing Guide
Importance of website content Good website content is essential because it helps effectively communicate your message to your audience and…
Google Analytics 4 Guide
The sunsetting of Universal Analytics (UA) is looming, so it’s time to make that all-important upgrade to Google Analytics 4…
SEO Predictions for 2023
As we move into 2023, it’s essential for business owners and marketers to stay informed about the latest trends and…
Google Algorithm Updates 2022 Recap
In 2022, Google rolled out ten confirmed algorithm updates, including two “core updates” in May and September and two “helpful…
How has Google’s Knowledge Graph changed over 10 years?
Google’s Knowledge Graph has undergone a number of significant changes since its initial release in 2012, making it one of…
Update to Helpful Content System
Google has recently announced an update to its “helpful content system“, which aims to reduce low-quality content and make it…
How Understanding Search Intent Improves PPC Campaigns
As a digital marketing agency, we know that recognising your target audience is essential to the success of your PPC…
The Best of Both Worlds: Why SEO and PPC Go Hand-in-Hand
There’s no question that SEO and PPC are two of the most effective digital marketing channels available. But which one…
Using SEO to Improve UX
User experience can be defined as a person’s overall experience when using a product, system, or service. In the case…
October 2022 Google Spam Update
Google has been rolling out a significant update to their spam filter. This update is designed to crack down on…
The Ebb and Flow of Seasonality in Search
Understanding how search engines and searchers interact is critical to any organisation’s SEO efforts. After all, if you don’t know…
The Importance of Good Website Hosting for SEO
If you’re running a business, you know that having a website is no longer an option, it’s a necessity. However,…
Google Search Console Reports Data Logging Issue
If you noticed a sudden decrease in website visitors on September 21st, then it could have been related to a…
5 Steps To Content Success
The key to getting better prospects through your website content is to make sure that it’s customer focused. Your content…
Best Practices For eCommerce SEO
You probably already know what SEO is and you are probably already implementing some kind of SEO strategy. If you…
Why SEO’s can’t forget about UX
When you are head down in a site audit, you might forget about a website’s main purpose. It wasn’t created…
Google’s Helpful Content Update
In the world of SEO, Google algorithm updates are a common occurrence. However, some changes have the potential to cause…
What Can a Professional Web Design Agency Do For Me?
Are you considering designing a website for your business but wondering whether it’s worth investing in a professional web design…
SEO Tips For Graphic Designers
As a web designer, you likely prioritise aesthetics when creating a website. However, it’s important to also consider search engine…
What you should expect from an SEO Agency
If you have chosen to invest in search engine optimisation then you already understand how it can help to grow…
Content Freshness: What Is It?
Publishing new content on a regular basis, or updating old blog posts, can be beneficial for your website’s ranking in…
Selecting The Right PPC Agency in 2022
Pay-per-click (PPC) advertising has become a crucial part of any large company’s marketing strategy. By using PPC ads, businesses can…
Web design practices that frustrate SEO’s
If you have ever been involved in a digital marketing project that involves designers, developers and SEOs you will understand…
Choosing a Trustworthy SEO Agency
You have just embarked on your SEO journey. Now, it’s time to find the right SEO partner to get your…
SEO Vs PPC
A website cannot be successful without the right traffic. A steady flow of users is the lifeblood of any attempt…
Creating Content for SEO
The phrase “content is king” is often used repeatedly by SEO agencies to highlight the importance of content as part…
Twitter Removes nofollow Link Attribute
A recent change by Twitter has caused a stir in the SEO community. Specifically, Twitter have removed the “nofollow” attribute…
May 2022 Broad Update
It’s integral for SEO agencies to keep up to date with the latest algorithm updates from Google. Very recently, the…
Why you should regularly refresh SEO research
Research and planning is a critical stage in an SEO campaign. As SEO is a longer-term strategy, ensuring targeting is…
The Speakers Agency Launched
We’re really pleased to announce the launch of The Speakers Agency new website. We’ve been working closely with the The…
Featured Snippet Updates
During April, we saw Google testing several updates to featured snippets. For those who aren’t familiar with featured snippets, these are a…
Project Management Tools: Yay
We’ve covered the likes of ClickUp and Missive in previous blogs and discussed how these help day-to-day project management in…
Google are Sunsetting Universal Analytics
Universal Analytics is dead. Long live GA4. Well, not quite. However, Google have announced the sunsetting of their hugely popular…
Understanding YMYL for SEO
When Google made their Search Quality Evaluator guidelines public in 2015, SEO agencies were immediately breaking down the information in…
Attributes of a great SEO Manager
Digital marketing is a fast-paced and multi-disciplinary space. While many people in their career develop certain strengths that help them…
Using Google Search Console for SEO
Google Search Console (GSC) is one of the most important tools for an SEO agency. GSC is a completely free…
Better Decisions using Search Data
Many people will only associate search data with SEO or paid search. It’s true, search data is obviously crucial for…
New Google Partners Programme Launch!
The launch of the new Google Partner programme is due in less than one month and PPC agencies in the…
Google’s Product Reviews Update
Google launched a product reviews update at the beginning of December 2021, which will impact how SEO agencies approach this…
November Local Search Update
Google have confirmed a local search update which rolled out between 30th November 2021 and 8th December 2021. This update…
What we look for in a web design candidate
We often receive emails from talented web design candidates, including those recently graduated, changing career path or highly experienced, asking…
Image Extensions on Desktop
Earlier this month, Google announced it would be rolling out image extensions to Desktop devices over the next few weeks,…
Sustainability 2021: In Review
Last year, Herdl announced that as an SEO agency, we had become climate positive by joining forces with Ecologi. Ecologi measures…
Herdl launches new Baitworks website
Baitworks, a premium carp bait manufacturer based on the fringes of the Cotswolds, approached Herdl when they were looking to…
Google Update Rich Results Fields
Structured data is an important aspect of technical SEO that helps to communicate information to search engines like Google. Recently,…
Will Google adopt the IndexNow protocol?
A few months ago we made a pretty bold claim, that WordPress would become the ultimate CMS for SEO. As…
Core Web Vitals Retrospective
The world of SEO has been rocked by large updates in the past. Panda, Penguin, Hummingbird, RankBrain…the list will continue…
Destination mismatch Glitch
As a PPC agency managing accounts for multiple clients, it’s important that we stay on top of any changes or…
What’s Google Business Profile?
Various Google properties are essential for SEO work. These tools include Google My Business, Google Search Console and Google Analytics. The…
Title Changes in Search Results
Google has recently announced changes to how they display title tags in Search Engine Result Pages (SERPs). As an SEO…
Project Management Tools: ClickUp
In this blog, we’re diving deeper into Herdl’s Project Management tools. We’re focusing on how CRM-inspired ClickUp helps us as…
Project Management Tools: Missive
In this blog, we’re talking about Missive, a fantastic emailing platform that’s perfect for not just for an SEO agency…
The End of A Project
But, whether you’re feeling an overwhelming sense of happiness from delivering an outstanding product, or just plain old relief from…
Project Management Tools: Slack
The lynchpin of successful project management within an SEO agency lies in communication. Whether you’re communicating externally with clients and…
Project Management and the MoSCoW Method
When managing any project, be it web design or something completely different, the project is usually broken down into many…
History of the Kanban
Where it all Began Kanban hasn’t always been the software and digital-focused tool that’s often used by SEO agencies today. The roots…
Microsoft & Google Ceasefire Ends
In April 2021, the six-year truce between Microsoft and Google ended. In 2015, the two tech giants entered a pact…
New Google Partner Badge
We’re pleased to announce that we have qualified for the early release of the new Google Partners badge! While the…
The Future of Digital Advertising?
Released in 2002, Minority Report was a sci-fi blockbuster well ahead of the curve. While many tech enthusiasts may have…
Core Web Vitals Updates
Google has begun to rollout its Core Web Vitals and Page Experience signals update, which started on June 17th and…
Google Updates Recap
Search results have been highly volatile over the last six weeks, with several Google updates shaking things up. Being aware…
Inbox Zero: The Art of Email Management
Inbox zero is a drastic approach to email management – created by Merlin Mann, the methodology behind inbox zero is…
Agile vs Waterfall
Project management methodologies work best in different scenarios – agile project management allows for iterative releases of a product or…
What is Google Analytics?
Google Analytics (GA) is the industry-leading web analytics tool. GA has changed the way we track, analyse and optimise websites…
Our Top Project Management Tools
Project Management is a delicate balancing act – whether you’re solely managing an internal project or it’s something that’s client-facing,…
Google Reviews Update Completed
Google has finished rolling out the product reviews update that they announced a few weeks ago. This update aims to…
Google Cracks Down on Spam
Google has announced their annual webspam report for 2020. The report details the new advancements in artificial intelligence that have…
Page Experience Update Delayed
Google has announced that it is delaying its Page Experience Update from May 2021 to a gradual rollout that won’t…
Zero-Click Searches and SEO
The term, “zero-click search“, refers to when a user makes a search and finds the answer without needing to click…
Product Reviews Algorithm Update
Google continuously makes updates to its search engine algorithm. While most tweaks and changes occur behind the scenes, having only…
WordPress set to become the Ultimate CMS for SEO
WordPress is the most widely used content management system (CMS) in the world. Launching in 2003 as a blogging platform,…
Post-Pandemic Project Management
The recent pandemic has changed our thought process and ideas in the workplace forever. Work was once confined to a…
Google Partner Agency Changes
We’ve been a Google Partner Agency since 2014 and witnessed a number of changes over the last few years. To…
Google My Business Performance Report
Google have made improvements to the Google My Business performance report. Previously the Insights report, the performance report now includes…
Google Passage Ranking
Towards the end of 2020, Google shared changes to how it would index website content called passage ranking. The update…
PPC Agencies Respond to Phrase Match Changes
Our role as a PPC agency requires us to keep up to date with the latest changes in the PPC…