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Does Site Speed Help SEO?

We recently published that Google had confirmed site speed as a mobile ranking factor. With this update, named the “speed…

Mobile-First Index Information

Google has begun rolling out their switch to a mobile-first index. The change over puts more emphasis on mobile user…

Moz Metrics Update

Background For many years, several of Moz’s metrics have become the defacto standard for SEO agencies to analyse and describe…

RUMULTI: Mobile Site of The Week

We’re really excited to share that our website for Robert Underwood Multihulls (RUMULTI) has been awarded the Mobile Site of The…

GDPR

The General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. This new regulation, imposed by the…

Google: Core Algorithm Update

While keyphrases may often move up and down during a campaign, if you’ve noticed significant changes very recently then it…

Brand Schema to Help Rankings

Schema markup is known to provide a multitude of SEO benefits that help to improve website rankings. Although not considered…

Google to Reveal Ranking Signals

The secrecy surrounding Google’s ranking factors has been a thorn in the side of SEO engineers since the search engine…

SEO: Algorithm Update

If you’ve noticed some significant ranking changes from early March 2018 then it could be the result of Google’s recent…

We’re Hiring!

Overview We’re excited to announce that we are on the lookout for a passionate and knowledgeable Digital Marketing Executive to join…

Changes to Google Image Search

Getty Images Deal Google have announced changes to Google Images following a recent deal with Getty Images. The arrangement is…

The Champion vs Challenger Model

In marketing, there should be a continuous process of analysis and improvement and many methodologies are available to implement these…

3 SEO Trends for 2018

Our specialist SEO team are continuously researching the changing SEO landscape to stay one step ahead. Here are 3 of…

Google’s Guide to Featured Snippets

On 30th January, Google provided a new, revised guide to Featured Snippets that gives search engineers a comprehensive handbook to this…

Voice Search & Google Home

Voice Search is a relatively new medium that SEO agencies must now take into account when planning an SEO campaign.…

Ecommerce Site of the Year

We’re really excited to announce that we’ve been nominated at the Annual Awwwards for Ecommerce Site of the Year 2017,…

Mobile Vs Desktop Rankings

Google announced changes in late 2016 to how it indexes websites in relation to mobile vs desktop users. The shift…

Things to check when Domaining

Domaining is a common SEO practice where you’re able to reuse the authority of a pre-owned domain to help SEO…

AdWords Landing Pages Tab

During the Google Marketing Next event, Google announced their new Landing Pages feature that would soon be coming to AdWords.…

Bing Bots in SERPS

Keeping on top of the constant changes to search engines is a huge part of SEO. Creating future-proof strategies from…

Half of Top Results are HTTPS

The use of HTTPS (SSL) has been a recommended SEO practice for quite a while now. More recently, a MOZ report has revealed…

5 SEO “Quick Wins”

When it comes to SEO, we often find that our clients are looking to boost their rankings as quickly as…

What is Google Remarketing?

Ever wondered what is Google Remarketing? Google Remarketing is an AdWords feature that allows advertisers to display ads to users…

Fred Confirmed

Google have outwardly confirmed that an algorithm update did occur earlier in March which substantiates many claims within the SEO…

32% more hacked websites

Google have recently published their “State of Website Security in 2016” report which shows a sharp increase in the number of…

Google’s Fred Update

Very recently, the SEO community has been actively discussing the possibility of a new algorithm update introduced by Google. Although…

Local SEO tips for 2017

The idea of local SEO has developed significantly in recent years and Google are expected to continue their focus on…

Google Mobile Indexing

Back in November, we wrote about Google’s mobile first index announcement. Several months later, we’re still awaiting the actual change…

Build Links Without Fresh Content

Link building is one of the most difficult practices during an SEO campaign. Often, link building processes are time consuming…

Google Search Console Review

When taking on new SEO clients, we often find Google Search Console is one area that has been overlooked. Frequently,…

Matt Cutts Leaves Google

Matt Cutts achieved a celebrity-like status within the SEO community being one of the first 100 employees at Google and…

Crawl Budget

In the SEO industry, factors that relate to how Google and other search engines crawl websites are often referred to…

Google Mobile-First Index

Google’s recent experiments point to a wider shift in how the company will utilise ranking signals in future. The major…

Penguin 4.0

Google announced the latest release of Penguin on September 23rd. The update has traditionally cracked down on spammy practices such…

90% of Shoppers Use Search First

Google have published the results of a recent survey on how consumer behaviour has been affected by mobile technologies. The…

New Seller Rating Threshold

Google have made some pretty significant changes to their Seller Rating threshold this week raising the bar from 30 reviews…

Two Chimps Live!

Our web design team are delighted to announce the launch of the Two Chimps coffee holding page which recently went live. The…

Multiple Languages SEO Checklist

This article is an expansion of a question we answered on stackoverflow regarding the best way to structure URLs for multiple…

Angels by Day – Live!

We’re really pleased to announce the launch of the new Angels by Day website! Angels by Day are a Montessori…

Showcase Shopping Ads

Google have recently announced a raft of updates to Google Shopping campaigns which should give advertisers and PPC experts plenty…

AMP Search Analytics

Are you asking yourself, how are my AMP pages being found? You’re now able to see how visitors found your…

Update for Ads in Google Maps

Google have recently announced major changes to how ads will soon be displayed in Google Maps. The announcement outlines Google’s…

Unnatural Outbound Linking

Earlier this month, Google contacted a number of webmasters via the Google Search Console reporting that they had “detected a…

Google’s Top 3 Ranking Factors

Recently, Google has revealed its top 3 search engine ranking factors. During an interview, Andrey Lipattsev, one of Google’s Search…

Mobilegeddon 2

Google will, yet again, be increasing their focus on mobile, almost a year after releasing the fearsome sounding (but mostly…

Google & Spam Reports

Spam is a daily pain in the backside for almost all web users. Surprisingly, the first documented example of internet…

What are Accelerated Mobile Pages?

I’m guessing you’ve heard the phrase “Accelerated Mobile Pages” bounced around over the last few months. But what are AMP’s,…

Christmas Party 2015

Last week was our annual Christmas adventure down to London to meet up with a few friends and make merry.…

5 Tools for Responsive Web Design

There are lots of tools and libraries available that make claim to enhance web design projects and processes. We’ve put together a…

Mobile Friendliness Test Tool

Bing have released their own Mobile Friendliness Test Tool which analyses a URL and provides a simple report on the page’s…

Google Primer

The web is developing at an exponential rate with related industries constantly playing a game of catch up. Marketing is…

Penguin 4.0 Update

According to Gary Illyes of Google, the next version of Penguin (4.0) is due for release before the end of…

Clear Your Browser Cache!

We’re often making changes to a large number of websites on a daily basis. Caching, and in particular browser cache,…

PPC: AdWords Customer Match

The PPC team at Herdl have been exploring Google AdWords’ long-awaited Customer Match feature. So, we’ve put together a short…

RankBrain

  Knowing and understanding ranking signals is vital in order to implement a successful SEO strategy. Google’s algorithm is constantly…

Why is my bounce rate high?

Bounce Rate Generally, Bounce Rate is accepted to be “the percentage of visitors to a particular website who navigate away…

5 SEO Basics

Optimising your site for search engines should be focused on improving usability, quality of content and making life easier for…

Authorship not dead?

Google removed support for authorship well over a year ago but a surprising announcement from Gary Illyes at SMX East indicates authorship…

Why Does Mobile Matter?

Responsive design has been a hot topic over the last few years and we’ve noticed a sharp increase in the…

Dictation in Google Docs

I’ve recently been on the hunt for dictation software, simply to make life a bit easier when writing articles and…

Panda 4.2

Google have recently announced the rollout of Panda 4.2 this month which will be implemented slowly over the next several…

Google Search Console

Google have announced they are to rename Google Webmaster Tools to Google Search Console. The change, which is being made…

Embryo & Herdl in Carp Talk

Embryo Angling Habitats was founded in 2014 by Korda Developments owner Danny Fairbrass. The charity’s main aim is to help…

Unsubscribe From LinkedIn Posts

Anyone else getting annoyed at the amount of irrelevant notifications from LinkedIn? Good. Glad it’s not just me. Until recently,…

Adwords Editor V11

Adwords Editor is a highly popular application used by PPC professionals to speed up the setup and management of AdWords PPC…

Semantic Search Example

What is Google Semantic Search? Google is constantly improving its search algorithm to provide users with increasingly relevant results and…

EU Parliament VS Google

Earlier this week, the European Parliament voted in favour of breaking up the commercial entities that make up search engines…

LinkedIn Company Follow Button

You can also add a LinkedIn Company follow button to your website which is different to the personal profile ‘connect…

Self Fulfilling Search

I’ve been thinking a little deeper about search engine queries and the results we get back. Obviously, we all want…

SEO Agencies Go Mad For HTTPS://

It’s been a few weeks since SEO agencies were erupting over the announcement that serving your site over a secure…

Low Quality Guest Blog Posts

It’s come as no surprise to us that Google have recently listed ‘low quality guest blog posts’ as one of…

SEO Trends 2014

At Herdl, something that really “grinds our gears” is the lack of beautifully designed SEO related content. So, we decided…