Strategic Direction for SEO
Establishing a clear and concise strategy for any marketing campaign is crucial. Without one, activities become directionless and fragmented, and…
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Targeting Different Users with SEO
Understanding SEO targeting With SEO, we can’t rely on user data like demographics, interests or tracked behaviours like other marketing…
The Trend Towards Account Consolidation
The trend of account consolidation in Google Ads refers to Google’s encouragement to move away from highly granular account structures.…
AI Overviews Roll Out in UK
After the rolling out in the US several weeks ago, we’re beginning to see AI Overviews appearing in search results…
Google Loses Anti Trust Case
A US judge has ruled against Google in a recent anti trust case, potentially leading to huge changes in how…
Traffic vs Conversions in SEO
More traffic often equates to success in SEO. But what happens when that traffic doesn’t translate to increased revenue? This…
Shopify Review
Shopify feels to some like a new entrant compared to other platforms like WordPress. However, the Shopify platform has been…
Soft 404s and Other Errors
Imagine you’re a hipster going to your favourite restaurant. You’ve checked their online menu and you’re excited to try the…
Rest in Pieces: Universal Analytics
We couldn’t mark the passing of Google’s Universal Analytics without a short farewell from the Herdl team. Universal Analytics (GA3)…
Upcoming Changes in Google Ads
As a PPC agency, we’re always keeping a close eye on updates that could impact our campaigns. Today, we’re excited…
Google Indexing Issue
Throughout last night and into this morning, Google Search has experienced a serious indexing issue affecting both large and small…
Strategies for Black Friday & Cyber Monday 2024
It might feel like you’ve got plenty of time between now and November, but with the year flying by, the…
Google Algorithm Leak Follow Up
The Google documentation leak is still a hot topic at Herdl. As you can imagine, for SEO agencies, this in…
Google Algorithm Leak Analysed
The SEO community is clambering to get their collective head around an unprecedented leak of Google’s algorithm. Through this leak,…
AI Noise & SEO
Even in the age of AI, SEO still lacks the mythical “easy button.” Despite the advanced tools at our disposal,…
Google Marketing Live 2024
Google Marketing Live 2024, held yesterday evening, unveiled a suite of new features designed to elevate advertisers’ strategies and improve…
Key Events and Conversions
A few weeks ago, Ginny Mavin from Google Ads Liaison announced the introduction of key events and conversions in Google…
Keyword Research Tools
Keyword research is an integral part of both SEO and PPC planning. Choosing the right tool to aide keyword research…
Introducing ChatGPT-4o
OpenAI has rocked the digital landscape again with the release of their latest mode “GPT-4o”. This latest model promises faster…
New Google SGE Updates
Google’s recent announcement at their I/O event has sparked a lot of interest and debate within the digital marketing community.…
Create Leicester: Why is Creativity Critical Today?
At the core of Leicester’s creative sector you’ll find Create Leicester, a quarterly event held at the LCB Depot representing…
Adapting Content Strategies for 2024
As an SEO agency, we understand it’s crucial to step beyond the norm and craft content that resonates with uniqueness…
How Important Are Backlinks?
Google’s Gary Illyes recently suggested that links aren’t as critical as they used to be. However, if you dig deeper,…
Cookie Phase Out Delayed
Google has announced another delay in its plan to phase out third-party cookies in Chrome, now extending the deadline to…
Google Site Reputation Abuse Update Analysis
The recent Google Site Reputation Abuse update started rolling out on 5th May and is being colloquially dubbed “Clappa Geddon”…
Predicting Google SGE Launch
Predicting the launch of Google’s Search Generative Experience (SGE) is not an easy task because we’re not privy to Google’s…
Google Site Reputation Abuse Update
The digital marketing landscape braces for a significant shake-up with Google’s latest algorithm update—dubbed the “Site Reputation Abuse Update”. This…
Understanding Google’s latest E-E-A-T and Algorithm Updates
Google’s latest algorithm updates have fine-tuned how E-E-A-T factors into content evaluation, and digital marketers and brands should certainly keep…
Rise of Reddit
Reddit’s sudden surge in SEO visibility has left many in the digital marketing world intrigued. A year ago, the site…
Medium Bans AI Generated Content
Medium has recently updated its content guidelines to explicitly ban the use of AI-generated content, regardless of whether it is…
What is PPC Campaign Management?
Pay-per-click (PPC) is an essential digital marketing channel, but managing it can be quite tricky. So, what exactly is PPC…
Is AI-generated content really worth it?
Let’s face it: Content creation is a beast. We’ve all been there, staring at a blank page, waiting for inspiration…
Remarketing Strategies: How to Re-engage Past Website Visitors with Google Ads
Getting visitors to your website is just the start. The bigger challenge? Turning those visitors into paying customers. Most first-time…
Preparing for Google’s SGE
Google Search, and therefore SEO, is headed towards a transformative period with Google’s announcement to integrate Artificial Intelligence (AI) into…
Google’s March 2024 Core Updates Explained
Another day, another Google core update. The first core update for the year, released on 5 March, significantly impacts how…
Google’s New Asset Update for Search Ads
Google recently announced a significant update to its search ads, introducing an asset-based model that promises to change how PPC…
Google Search Says Goodbye to the Cache Link
Google recently announced it was retiring the cache link from its search results. Once a staple for users wishing to…
Meta’s Financial Health and What It Means for PPC Marketers
Meta recently reported a significant uptick in its ad revenue, a testament to the platform’s enduring appeal to advertisers and…
Enhanced Conversions and Consent Mode Changes (Google Ads)
Google just announced that it will update its advertising and analytics platforms and introduce enhanced conversions and consent mode changes…
Facebook Updates Detailed Targeting
Facebook has announced significant updates to its detailed targeting options. We anticipate these changes will have a significant impact on…
UX and SEO: The Essential Partnership
In today’s fast-paced digital era, we find ourselves reflecting on a shift in the realm of web development and design.…
Takeaways from Google’s Latest SEO Office Hours
The practice of SEO is constantly evolving, often shaped by updates and clarifications from Google. The search team at Google…
Content Creation for SEO
Increasingly, content creation has become a necessity for businesses. It plays a pivotal role in search engine optimisation (SEO), helping…
Google Analytics 4 (GA4) Reporting and Custom Reports
As we approach the launch of Google Analytics 4 (GA4), it’s crucial to understand how to set up and navigate…
The Role of Brand Archetypes in Content Marketing
Brand archetypes are universal themes that help businesses create a deeper connection with their target audience. They serve as a…
Has Google Ditched Page Experience?
Google has recently made significant updates to its ranking systems guide, resulting in the removal of several page experience-related ranking…
What Are Google’s Broad Core Updates?
If you’re involved in the world of search engine optimisation (SEO), you’ve likely heard of Google’s broad core updates. But…
Bing Gains on Google
Google is by far the dominant player in the search. However, recent data has shown that Microsoft’s Bing is steadily…
March Core Update Rollout
Google has recently launched the March 2023 core update – the first of its kind this year. Following a six-month…
Herdl Rated Top SEO Company
We’re extremely proud to share that we’ve been rated one of the top SEO companies in the UK via Clutch.…
The New Bing Chatbot & PPC
Is Microsoft’s New Bing Chatbot The Future of Search Engine Advertising? Microsoft recently presented a demo of its updated Bing…
AI-powered Search FAQs
The announcement from Google regarding AI-powered search through Bard, and Bing’s chat model integration, have certainly caused a stir in…
Google Publish New Link Guidance
Being meticulous about links is crucial to an SEO campaign. Links are a critical ranking factor for major search engines…
Using ChatGPT for Content Creation
As the world becomes increasingly digital, content creation has become a critical part of any marketing strategy. And while creating…
The Future of AI and Search
AI has the potential to seriously disrupt many digital services. We’re likely going to see a huge shift over the…
ChatGPT Content Writing Step by Step Guide (with Prompts)
We’ve been experimenting with AI generated content for some time and wanted to share a few helpful tips based on…
Google’s Guidance On AI-Generated Content
Since the launch of ChatGPT, the topic of AI-generated content has exploded. There has been a lot of debate within…
Important Changes in GA4
As an SEO agency, staying up-to-date with the latest developments in analytics tools is crucial. Google Analytics 4 (GA4) is…
Content Writing Guide
Importance of website content Good website content is essential because it helps effectively communicate your message to your audience and…
Google Analytics 4 Guide
The sunsetting of Universal Analytics (UA) is looming, so it’s time to make that all-important upgrade to Google Analytics 4…
SEO Predictions for 2023
As we move into 2023, it’s essential for business owners and marketers to stay informed about the latest trends and…
Google Algorithm Updates 2022 Recap
In 2022, Google rolled out ten confirmed algorithm updates, including two “core updates” in May and September and two “helpful…
How has Google’s Knowledge Graph changed over 10 years?
Google’s Knowledge Graph has undergone a number of significant changes since its initial release in 2012, making it one of…
Update to Helpful Content System
Google has recently announced an update to its “helpful content system“, which aims to reduce low-quality content and make it…
How Understanding Search Intent Improves PPC Campaigns
As a digital marketing agency, we know that recognising your target audience is essential to the success of your PPC…
The Best of Both Worlds: Why SEO and PPC Go Hand-in-Hand
There’s no question that SEO and PPC are two of the most effective digital marketing channels available. But which one…
Using SEO to Improve UX
User experience can be defined as a person’s overall experience when using a product, system, or service. In the case…
October 2022 Google Spam Update
Google has been rolling out a significant update to their spam filter. This update is designed to crack down on…
The Ebb and Flow of Seasonality in Search
Understanding how search engines and searchers interact is critical to any organisation’s SEO efforts. After all, if you don’t know…
The Importance of Good Website Hosting for SEO
If you’re running a business, you know that having a website is no longer an option, it’s a necessity. However,…
Google Search Console Reports Data Logging Issue
If you noticed a sudden decrease in website visitors on September 21st, then it could have been related to a…
5 Steps To Content Success
The key to getting better prospects through your website content is to make sure that it’s customer focused. Your content…
Best Practices For eCommerce SEO
You probably already know what SEO is and you are probably already implementing some kind of SEO strategy. If you…
Why SEO’s can’t forget about UX
When you are head down in a site audit, you might forget about a website’s main purpose. It wasn’t created…
Google’s Helpful Content Update
In the world of SEO, Google algorithm updates are a common occurrence. However, some changes have the potential to cause…
What Can a Professional Web Design Agency Do For Me?
Are you considering designing a website for your business but wondering whether it’s worth investing in a professional web design…
SEO Tips For Graphic Designers
As a web designer, you likely prioritise aesthetics when creating a website. However, it’s important to also consider search engine…
What you should expect from an SEO Agency
If you have chosen to invest in search engine optimisation then you already understand how it can help to grow…
Content Freshness: What Is It?
Publishing new content on a regular basis, or updating old blog posts, can be beneficial for your website’s ranking in…
Selecting The Right PPC Agency in 2022
Pay-per-click (PPC) advertising has become a crucial part of any large company’s marketing strategy. By using PPC ads, businesses can…
Web design practices that frustrate SEO’s
If you have ever been involved in a digital marketing project that involves designers, developers and SEOs you will understand…
Choosing a Trustworthy SEO Agency
You have just embarked on your SEO journey. Now, it’s time to find the right SEO partner to get your…
SEO Vs PPC
A website cannot be successful without the right traffic. A steady flow of users is the lifeblood of any attempt…
Creating Content for SEO
The phrase “content is king” is often used repeatedly by SEO agencies to highlight the importance of content as part…
Twitter Removes nofollow Link Attribute
A recent change by Twitter has caused a stir in the SEO community. Specifically, Twitter have removed the “nofollow” attribute…
May 2022 Broad Update
It’s integral for SEO agencies to keep up to date with the latest algorithm updates from Google. Very recently, the…
Why you should regularly refresh SEO research
Research and planning is a critical stage in an SEO campaign. As SEO is a longer-term strategy, ensuring targeting is…
The Speakers Agency Launched
We’re really pleased to announce the launch of The Speakers Agency new website. We’ve been working closely with the The…
Featured Snippet Updates
During April, we saw Google testing several updates to featured snippets. For those who aren’t familiar with featured snippets, these are a…
Project Management Tools: Yay
We’ve covered the likes of ClickUp and Missive in previous blogs and discussed how these help day-to-day project management in…