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Google Partner Agency Changes

We’ve been a Google Partner Agency since 2014 and witnessed a number of changes over the last few years. To…

Google My Business Performance Report

Google have made improvements to the Google My Business performance report. Previously the Insights report, the performance report now includes…

Google Passage Ranking

Towards the end of 2020, Google shared changes to how it would index website content called passage ranking. The update…

Herdl Joins Green Web Foundation

We’re really excited to announce that we’ve been accepted into the Green Web Foundation as a certified partner. This means we’re…

Cross-channel PPC Marketing

The global pandemic has affected marketing channels in many different ways. These changes have meant that marketing agencies should re-evaluate…

Core Web Vitals DevTools

We’re looking ahead at Google’s upcoming page experience update and making sure all our web design and SEO clients are…

EAT & Legacy Content

Content is considered one of the most important elements of an SEO strategy. Google and other search engines have made…

About this Result

Our SEO team are monitoring a new feature for search engine results pages (SERPs) that will allow users to view…

Awwwards Studio of the Year

We’re really proud to have been included in the Awwwards’ annual awards nominees for Studio of the Year! To be…

How Herdl use Agile Project Management

Throughout the years at Herdl, we’ve experimented with several project management approaches, weighing up which style best fits our workflow;…

2021 SEO Trends

It may not feel long since the turn of the year but we’re already looking ahead at SEO trends for…

Facebook Ads & iOS 14

There has been growing concern regarding Apple’s iOS 14 update and how this will affect advertising. As a PPC agency,…

What is Microsoft Clarity?

Microsoft launched an exciting new tool towards the end of 2020 called Microsoft Clarity. After first becoming available in 2018…

SEO 2020 In Review

Across virtually all industries, 2020 has been dramatically different to any other year in recent history. From an SEO perspective,…

Google SEO Update December 2020

Google recently announced a core update affecting search engine results and SEO activities. Google routinely make minor changes to how…

Black Friday Statistics 2020

In the UK, Black Friday has become the annual pre-Christmas online shopping spree. Although Black Friday is linked with Thanksgiving…

What Is A Call To Action?

A Call-To-Action, or a ‘CTA’ as they’re more commonly referred to, is part of a webpage or advertisement that prompts…

What Are Auction Insights?

If you’re running ads or looking to introduce PPC into your online marketing strategy, then it’s highly likely you’ll have…

Free Stock Imagery For Microsoft Ads

We’ve all heard the saying ‘a picture paints a thousand words’ – but when it comes to running display ads across your PPC campaigns,…

Mobile First Indexing Delayed

Google’s Switch to Mobile-First Indexing was first announced way back in 2016, with the deadline for completion set for September of this…

On-SERP SEO

The SEO landscape is continuing to develop and is no longer as simple as aiming for the top ten organic listings in…

An Update From the Herdl Team

The COVID-19 outbreak has resulted in disruption for people, businesses and organisations in the UK. At Herdl, we’re putting measures…

Is PPC Right for My Business?

Many people are wary of using PPC. You may have heard statements like “It’s a complete waste of time and…

Is SEO Right for My Business?

SEO, when done right, will improve the visibility of a website, but other than this, what else does SEO potentially…

The Benefits of Digital Marketing

Not having much luck with your traditional marketing campaigns? Struggling to come to terms with how digital marketing works? Either…

Google Core Updates 2019

Google is continuously making changes to its search engine algorithm and we saw many core updates being made throughout 2019.…

BERT – Algorithm Update

When it comes to SEO, everyone always has one eye on Google’s latest updates and changes to its algorithm. Not…

Paid Advertising Trends 2020

The Top Paid Advertising Trends You Can Expect To See In 2020 Few industries evolve as rapidly as paid advertising.…

What is Google Duplex?

Google Duplex is an exciting AI project from Google that has attracted interest from both businesses and consumers. We have…

Google Core Update September 2019

What You Need To Know About The September Google Core Update Now that it’s operational—it’s a good time to analyze…

Reducing Bounce Rate

Bounce rate is one of the most important metrics for any website—the term refers to the percentage of total visitors…

SEO Friendly URLs

A Closer look at SEO friendly URLs When it comes to your website’s SEO practices, every component matters, a missed…

Google My Business

Local SEO is vital for many small and independent businesses—and the building block of any effective local SEO is understanding…

Google Gallery Ads

In this post, we’re going to look at one of the newest, and most important game-changing developments on the way…

Ad Extensions

While optimising ad copy and headlines is a great first step, one of the most effective and impactful things you…

Mobile First Index

Google sits still for nobody – it’s in a constant state of evolution and reinvention. One of the most common…

Google Marketing Live 2019

Google Marketing Live is no doubt one of the most important events for digital marketers across the world. The recent…

Google Rich Snippets

What are rich snippets? Rich snippets are enhanced search results displayed by search engines, which include additional information about that…

Recurring SEO Tasks

As any SEO Agency will know, we work in a continuously shifting space that requires constant care and attention, or…

SEO for Google Discover

Google’s take on the social media news feed has had an update and it may be heralding a shift in…

Responsive Search Ads New Features

What are Responsive Search Ads? The latest offering from Google Ads, Responsive Search Ads (RSA’s) are exactly what it says…

Achieving Optimal Website Performance

Recently, we published an article on the WooCommerce blog which discusses many tried and tested processes and techniques we implement…

Mat Moses – Digital Marketer

We’re excited to introduce the newest member of the Herdl team, Mat Moses. If you haven’t had the chance to…

Internal Linking Strategies

When we think about Link Building in relation to SEO, it’s often associated with creating backlinks from other websites. An…

Genesis Wins SOTD & Developer Awards

Earlier this month we launched the Genesis Restaurant website which has received a fantastic response. We’re excited to share that…

Herdl Interviewed by WooCommerce

Following Two Chimps being added to the WooCommerce showcase in May this year, our Digital Director, Gareth, was interviewed by…

Embryo Angling Launch

We’re pleased to announce the launch of the new Embryo Angling website which went live during July. The project has…

Does Site Speed Help SEO?

We recently published that Google had confirmed site speed as a mobile ranking factor. With this update, named the “speed…

Mobile-First Index Information

Google has begun rolling out their switch to a mobile-first index. The change over puts more emphasis on mobile user…

Moz Metrics Update

Background For many years, several of Moz’s metrics have become the defacto standard for SEO agencies to analyse and describe…

RUMULTI: Mobile Site of The Week

We’re really excited to share that our website for Robert Underwood Multihulls (RUMULTI) has been awarded the Mobile Site of The…

GDPR

The General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. This new regulation, imposed by the…

Google: Core Algorithm Update

While keyphrases may often move up and down during a campaign, if you’ve noticed significant changes very recently then it…

Brand Schema to Help Rankings

Schema markup is known to provide a multitude of SEO benefits that help to improve website rankings. Although not considered…

Google to Reveal Ranking Signals

The secrecy surrounding Google’s ranking factors has been a thorn in the side of SEO engineers since the search engine…

SEO: Algorithm Update

If you’ve noticed some significant ranking changes from early March 2018 then it could be the result of Google’s recent…

We’re Hiring!

We’re looking for a candidate with 2+ years experience working on digital marketing campaigns, within an agency environment, to join…

Changes to Google Image Search

Getty Images Deal Google have announced changes to Google Images following a recent deal with Getty Images. The arrangement is…

The Champion vs Challenger Model

In marketing, there should be a continuous process of analysis and improvement and many methodologies are available to implement these…