In 2010, Google confirmed page speed as an important ranking factor on desktop searches. With the rise in mobile search and the recent switch over to a mobile search index, it makes even more sense that speed should be a primary consideration for them.
While the update is aimed at filtering out websites that offer very slow page speed on mobile, it’s a black and white confirmation from Google that page speed is now a ranking factor for mobile. The update seems inevitable for visitors using a mobile connection, where speed is a critical part of delivering great user experiences.
Dubbed the “Speed Update“, the announcement states that the changes will only affect a small number of queries. Google has reassured website owners that “search intent” on mobile is still a substantial factor in determining rankings, and slow pages may still be ranked highly depending on their content.
We’re excited by these changes as website performance, and speed has always been part of our SEO strategy for clients. We believe that over time speed will become more and more important, especially on mobile. Businesses who are serious about SEO and online marketing should pay particular consideration to the quality of their website build and how/where the site is hosted to ensure performs well.
If you have any queries about the Speed Update or would like to understand more about your website’s performance, please get in touch.