Our Blog

Bounce rate is one of the most important metrics for any website—the term refers to the percentage of total visitors…

A Closer look at SEO friendly URLs When it comes to your website’s SEO practices, every component matters, a missed…

Local SEO is vital for many small and independent businesses—and the building block of any effective local SEO is understanding…

In this post, we’re going to look at one of the newest, and most important game-changing developments on the way…

What you may not be aware of are the many ways in which these review services – such as Google…

We’re here to explain two methods of paid advertising—Google’s search and display ads and give you some helpful tips on…

One decision that is often overlooked is that of which keyword match types you use. Broadly speaking this option lets you…

Why You May Need Help Writing Blog Posts It’s regarded as common knowledge these days that most businesses should have…

While optimising ad copy and headlines is a great first step, one of the most effective and impactful things you…

Google sits still for nobody – it’s in a constant state of evolution and reinvention. One of the most common…

Google Marketing Live is no doubt one of the most important events for digital marketers across the world. The recent…

What are rich snippets? Rich snippets are enhanced search results displayed by search engines, which include additional information about that…

After opening our second studio in Berlin 6 months ago, we’re pleased to announce that we have been nominated for…

We’re extremely excited to announce that we have been nominated for Designer of The Year in the studio category (Studio…

  We’re incredibly excited to announce that Herdl has been asked to join the Awwwards jury for 2019! If you…

We’re not far into 2019, and we already see substantial changes that will affect how we measure and report on…

As any SEO Agency will know, we work in a continuously shifting space that requires constant care and attention, or…

We’re excited to share that Herdl has been featured in this month’s edition of Web Designer Magazine. The popular print…

Google’s take on the social media news feed has had an update and it may be heralding a shift in…

What are Responsive Search Ads? The latest offering from Google Ads, Responsive Search Ads (RSA’s) are exactly what it says…

Recently, we published an article on the WooCommerce blog which discusses many tried and tested processes and techniques we implement…

We’re excited to introduce the newest member of the Herdl team, Mat Moses. If you haven’t had the chance to…

When we think about Link Building in relation to SEO, it’s often associated with creating backlinks from other websites. An…

Earlier this month we launched the Genesis Restaurant website which has received a fantastic response. We’re excited to share that…

Google has been issuing an increasing amount of “mobile-first indexing enabled” notifications through Google Search Console recently. The switch is…

During last month, we announced that our lead designer, Sam, had joined the Awwwards judging panel. We’re incredibly excited to…

Following Two Chimps being added to the WooCommerce showcase in May this year, our Digital Director, Gareth, was interviewed by…

We’re pleased to announce the launch of the new Embryo Angling website which went live during July. The project has…

We recently published that Google had confirmed site speed as a mobile ranking factor. With this update, named the “speed…

We’re proud to announce that our lead designer, Sam, has been accepted onto the Awwwards judging panel as part of…

In July 2018, Google will begin to label non-HTTPS websites as “not secure” in their Chrome browser (currently the most…

Google has begun rolling out their switch to a mobile-first index. The change over puts more emphasis on mobile user…

We have long argued the importance of website performance for SEO. In July 2018, Google has announced algorithm changes for…

Background For many years, several of Moz’s metrics have become the defacto standard for SEO agencies to analyse and describe…

Two Chimps has been an extremely enjoyable web design project to work on. Since launch, the site has won multiple awards…

We’re really excited to share that our website for Robert Underwood Multihulls (RUMULTI) has been awarded the Mobile Site of The…

The General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. This new regulation, imposed by the…

While keyphrases may often move up and down during a campaign, if you’ve noticed significant changes very recently then it…

Schema markup is known to provide a multitude of SEO benefits that help to improve website rankings. Although not considered…

Almost 2 years ago, Google announced plans to switch to a mobile-first index. In short, this is Google’s response to…

The secrecy surrounding Google’s ranking factors has been a thorn in the side of SEO engineers since the search engine…

If you’ve noticed some significant ranking changes from early March 2018 then it could be the result of Google’s recent…

We’re looking for a candidate with 2+ years experience working on digital marketing campaigns, within an agency environment, to join…

Getty Images Deal Google have announced changes to Google Images following a recent deal with Getty Images. The arrangement is…

In marketing, there should be a continuous process of analysis and improvement and many methodologies are available to implement these…

Our specialist SEO team are continuously researching the changing SEO landscape to stay one step ahead. Here are 3 of…

On 30th January, Google provided a new, revised guide to Featured Snippets that gives search engineers a comprehensive handbook to this…

Voice Search is a relatively new medium that SEO agencies must now take into account when planning an SEO campaign.…

We’re really excited to announce that we’ve been nominated at the Annual Awwwards for Ecommerce Site of the Year 2017,…

Google Trends has been a useful tool for analysing search term popularity over time. While data is limited, it has…

Google announced changes in late 2016 to how it indexes websites in relation to mobile vs desktop users. The shift…

Domaining is a common SEO practice where you’re able to reuse the authority of a pre-owned domain to help SEO…

During the Google Marketing Next event, Google announced their new Landing Pages feature that would soon be coming to AdWords.…

Keeping on top of the constant changes to search engines is a huge part of SEO. Creating future-proof strategies from…

The use of HTTPS (SSL) has been a recommended SEO practice for quite a while now. More recently, a MOZ report has revealed…

When it comes to SEO, we often find that our clients are looking to boost their rankings as quickly as…

Ever wondered what is Google Remarketing? Google Remarketing is an AdWords feature that allows advertisers to display ads to users…

Google have outwardly confirmed that an algorithm update did occur earlier in March which substantiates many claims within the SEO…

Google have recently published their “State of Website Security in 2016” report which shows a sharp increase in the number of…

Very recently, the SEO community has been actively discussing the possibility of a new algorithm update introduced by Google. Although…

The idea of local SEO has developed significantly in recent years and Google are expected to continue their focus on…

Back in November, we wrote about Google’s mobile first index announcement. Several months later, we’re still awaiting the actual change…

Link building is one of the most difficult practices during an SEO campaign. Often, link building processes are time consuming…

When taking on new SEO clients, we often find Google Search Console is one area that has been overlooked. Frequently,…

Matt Cutts achieved a celebrity-like status within the SEO community being one of the first 100 employees at Google and…

In the SEO industry, factors that relate to how Google and other search engines crawl websites are often referred to…

Google’s recent experiments point to a wider shift in how the company will utilise ranking signals in future. The major…

Google announced the latest release of Penguin on September 23rd. The update has traditionally cracked down on spammy practices such…

Google have published the results of a recent survey on how consumer behaviour has been affected by mobile technologies. The…

Google have made some pretty significant changes to their Seller Rating threshold this week raising the bar from 30 reviews…

Our web design team are delighted to announce the launch of the Two Chimps coffee holding page which recently went live. The…

Google have announced they will cleaning up their mobile search pages by removing the “mobile-friendly” label that is currently displayed…

This article is an expansion of a question we answered on stackoverflow regarding the best way to structure URLs for multiple…

The Herdl team are really pleased to announce the launch of the new Angels by Day website! Angels by Day…

Google have recently announced a raft of updates to Google Shopping campaigns which should give advertisers and PPC experts plenty…

Earlier this month, Google launched a new tool for testing website speed. The tool, which is focused on providing insight…

Are you asking yourself, how are my AMP pages being found? You’re now able to see how visitors found your…

Google have recently announced major changes to how ads will soon be displayed in Google Maps. The announcement outlines Google’s…

Earlier this month, Google contacted a number of webmasters via the Google Search Console reporting that they had “detected a…

Recently, Google has revealed its top 3 search engine ranking factors. During an interview, Andrey Lipattsev, one of Google’s Search…

Google will, yet again, be increasing their focus on mobile, almost a year after releasing the fearsome sounding (but mostly…

To fully understand the difference between 301 and 302 redirects, we must first understand what each of these numbers mean…

Spam is a daily pain in the backside for almost all web users. Surprisingly, the first documented example of internet…

Accelerated Mobile Pages (AMP) are an attempt by Google to tackle the issue of poor user experience on mobile. To…

At the end of January, Backlinko released their report the “1 Million Results Search Engine Ranking Factors Study“. The study…

I’m guessing you’ve heard the phrase “Accelerated Mobile Pages” bounced around over the last few months. But what are AMP’s,…

This year, Google have renamed their annual “Bad Ads Report” to a more positive “Better Ads Report“. The new name…

Since the dawn of the internet, all major search engines have used links as a key factor in deciding which…

Despite countless algorithm updates, link building is still one of the most effective SEO techniques. Attracting high-quality links from trustworthy…

What Are Smart Goals? Smart Goals (not to be confused with S.M.A.R.T Goals) is a new feature in Google AdWords…