AdWords – How Google Dealt with “Bad Ads” in 2015
This year, Google have renamed their annual “Bad Ads Report” to a more positive “Better Ads Report“. The new name…
Be More Digital
Our Blog
Link Building Techniques that Don’t Work in 2016
Since the dawn of the internet, all major search engines have used links as a key factor in deciding which…
Link Building Techniques that Work in 2016
Despite countless algorithm updates, link building is still one of the most effective SEO techniques. Attracting high-quality links from trustworthy…
AdWords New Feature: Smart Goals
What Are Smart Goals? Smart Goals (not to be confused with S.M.A.R.T Goals) is a new feature in Google AdWords…
Christmas Party 2015
Last week was our annual Christmas adventure down to London to meet up with a few friends and make merry.…
How to Judge the Value of a Link
The way that we acquire and judge links has changed a lot since the dawn of SEO, but one thing…
5 Tools for Responsive Web Design
There are lots of tools and libraries available that make claim to enhance web design projects and processes. We’ve put together a…
Mobile Friendliness Test Tool
Bing have released their own Mobile Friendliness Test Tool which analyses a URL and provides a simple report on the page’s…
Search Console: New Fetch & Render Tool
A recent update to the Google Search Console this week gives webmasters better insight into blocked content such as images, CSS…
Google Primer
The web is developing at an exponential rate with related industries constantly playing a game of catch up. Marketing is…
Calculated Metrics in Google Analytics
Google have announced the beta launch of Calculated Metrics, a new feature in analytics that will help digital marketers to…
Penguin 4.0 Update
According to Gary Illyes of Google, the next version of Penguin (4.0) is due for release before the end of…
Clear Your Browser Cache!
We’re often making changes to a large number of websites on a daily basis. Caching, and in particular browser cache,…
New AdWords Features October 2015
This month’s new features help search engine marketers to get their ad in the number 1 slot of the Google…
PPC: AdWords Customer Match
The PPC team at Herdl have been exploring Google AdWords’ long-awaited Customer Match feature. So, we’ve put together a short…
RankBrain
Knowing and understanding ranking signals is vital in order to implement a successful SEO strategy. Google’s algorithm is constantly…
SEO: Google Updates 2015 (so far)
As we near the end of 2015, we’re looking back at some of the major core algorithm updates of this…
Why is my bounce rate high?
Bounce Rate Generally, Bounce Rate is accepted to be “the percentage of visitors to a particular website who navigate away…
Shared Hosting: 3 Reasons not to use it
We’re surprised at how often we come across websites on shared hosting solutions. To help people understand the risks, we’ve put…
5 SEO Basics
Optimising your site for search engines should be focused on improving usability, quality of content and making life easier for…
Authorship not dead?
Google removed support for authorship well over a year ago but a surprising announcement from Gary Illyes at SMX East indicates authorship…
Why Does Mobile Matter?
Responsive design has been a hot topic over the last few years and we’ve noticed a sharp increase in the…
A Big Thankyou from Marlborough Rovers U9’s
Herdl were really pleased to receive this huge thank you card from the Marlborough Rovers U9’s team who we’re sponsoring…
Dictation in Google Docs
I’ve recently been on the hunt for dictation software, simply to make life a bit easier when writing articles and…
Want a job at a digital marketing agency?
Getting a foot in the door at a marketing agency can be a daunting and often frustrating endeavour. From fresh…
Panda 4.2
Google have recently announced the rollout of Panda 4.2 this month which will be implemented slowly over the next several…
Google Search Console
Google have announced they are to rename Google Webmaster Tools to Google Search Console. The change, which is being made…
Embryo & Herdl in Carp Talk
Embryo Angling Habitats was founded in 2014 by Korda Developments owner Danny Fairbrass. The charity’s main aim is to help…
Medical data added to Knowledge Graph
Google will be introducing health data into their knowledge graph. Knowledge graph information such as this appears in the knowledge…
Unsubscribe From LinkedIn Posts
Anyone else getting annoyed at the amount of irrelevant notifications from LinkedIn? Good. Glad it’s not just me. Until recently,…
Adwords Editor V11
Adwords Editor is a highly popular application used by PPC professionals to speed up the setup and management of AdWords PPC…
Semantic Search Example
What is Google Semantic Search? Google is constantly improving its search algorithm to provide users with increasingly relevant results and…
EU Parliament VS Google
Earlier this week, the European Parliament voted in favour of breaking up the commercial entities that make up search engines…
LinkedIn Company Follow Button
You can also add a LinkedIn Company follow button to your website which is different to the personal profile ‘connect…
Self Fulfilling Search
I’ve been thinking a little deeper about search engine queries and the results we get back. Obviously, we all want…
SEO Agencies Go Mad For HTTPS://
It’s been a few weeks since SEO agencies were erupting over the announcement that serving your site over a secure…
Low Quality Guest Blog Posts
It’s come as no surprise to us that Google have recently listed ‘low quality guest blog posts’ as one of…
SEO Trends 2014
At Herdl, something that really “grinds our gears” is the lack of beautifully designed SEO related content. So, we decided…
Herdl At The Gadget Show Live!
Herdl recently spent the day at the Gadget Show Live at the NEC in Birmingham – for research purposes, you…
Herdl Launches Catvertising Service
Do your marketing results need fluffing up? You’ll be pleased to hear that along with SEO, PPC and web design,…
Back to Basics: Email Marketing
Whether you’re a novice or an expert, you need to get the basics spot on in your email marketing. Going…
The Best Marketing Campaigns of 2013
Oreo Super Bowl Tweet The first in our trio is Oreo’s expertly timed Super Bowl tweet, ‘you can still…
SEO Jargon Buster
The trouble is that SEO jargon can alienate the rest of us, which is a side effect that some agencies…
Herdl Interviewed by Leicester Mercury
We’re extremely delighted to have been interviewed and featured in the November edition of the Leicester Mercury Business Monthly newspaper.…
Changing the face of Men’s Health
Herdl are proud to be taking part in Movember 2013 to help raise awareness of the health issues that men…
3 Apps For Marketing Teams
At Herdl, we advocate Agile marketing because it delivers the most effective results for our clients and means we’re always…
Top 5 Social Media Mistakes
Social media provides brands with a unique opportunity to communicate with their audience. Anyone who works in social media is…
Antisocial Networking?
The world of social media is something that has affected all of our lives in recent years. It seems that…
More To Branding Than Meets The Eye
A common misconception is that branding is how a company looks – their logo and style. It’s true that branding…
How To Grow Your Facebook
Facebook is one of the hardest social networks to grow a brand following due to the separation of normal users…
Google Hummingbird Update
Towards the end of last week, on their 15th Birthday, Google revealed an algorithm update which they proclaim to be…
The Benefits of Personal Branding
We’ve noticed an interesting rise in the number of clients who require personal branding. For those of you who are…
How Google’s Algo Has Developed
It’s practically common knowledge that Google dominates the search market – we’d make a hefty wager you’ve used it to…
What is Agile Marketing?
Throughout our website, documentation and when you speak to us face to face, you’ll hear us mention “Agile Marketing Services”…