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Penguin 4.0 Update

According to Gary Illyes of Google, the next version of Penguin (4.0) is due for release before the end of…

Clear Your Browser Cache!

We’re often making changes to a large number of websites on a daily basis. Caching, and in particular browser cache,…

PPC: AdWords Customer Match

The PPC team at Herdl have been exploring Google AdWords’ long-awaited Customer Match feature. So, we’ve put together a short…

RankBrain

  Knowing and understanding ranking signals is vital in order to implement a successful SEO strategy. Google’s algorithm is constantly…

Why is my bounce rate high?

Bounce Rate Generally, Bounce Rate is accepted to be “the percentage of visitors to a particular website who navigate away…

5 SEO Basics

Optimising your site for search engines should be focused on improving usability, quality of content and making life easier for…

Authorship not dead?

Google removed support for authorship well over a year ago but a surprising announcement from Gary Illyes at SMX East indicates authorship…

Why Does Mobile Matter?

Responsive design has been a hot topic over the last few years and we’ve noticed a sharp increase in the…

Dictation in Google Docs

I’ve recently been on the hunt for dictation software, simply to make life a bit easier when writing articles and…

Panda 4.2

Google have recently announced the rollout of Panda 4.2 this month which will be implemented slowly over the next several…

Google Search Console

Google have announced they are to rename Google Webmaster Tools to Google Search Console. The change, which is being made…

Embryo & Herdl in Carp Talk

Embryo Angling Habitats was founded in 2014 by Korda Developments owner Danny Fairbrass. The charity’s main aim is to help…

Unsubscribe From LinkedIn Posts

Anyone else getting annoyed at the amount of irrelevant notifications from LinkedIn? Good. Glad it’s not just me. Until recently,…

Adwords Editor V11

Adwords Editor is a highly popular application used by PPC professionals to speed up the setup and management of AdWords PPC…

Semantic Search Example

What is Google Semantic Search? Google is constantly improving its search algorithm to provide users with increasingly relevant results and…

EU Parliament VS Google

Earlier this week, the European Parliament voted in favour of breaking up the commercial entities that make up search engines…

LinkedIn Company Follow Button

You can also add a LinkedIn Company follow button to your website which is different to the personal profile ‘connect…

Self Fulfilling Search

I’ve been thinking a little deeper about search engine queries and the results we get back. Obviously, we all want…

SEO Agencies Go Mad For HTTPS://

It’s been a few weeks since SEO agencies were erupting over the announcement that serving your site over a secure…

Low Quality Guest Blog Posts

It’s come as no surprise to us that Google have recently listed ‘low quality guest blog posts’ as one of…

SEO Trends 2014

At Herdl, something that really “grinds our gears” is the lack of beautifully designed SEO related content. So, we decided…

SEO Jargon Buster

The trouble is that SEO jargon can alienate the rest of us, which is a side effect that some agencies…

Herdl Interviewed by Leicester Mercury

We’re extremely delighted to have been interviewed and featured in the November edition of the Leicester Mercury Business Monthly newspaper.…

3 Apps For Marketing Teams

At Herdl, we advocate Agile marketing because it delivers the most effective results for our clients and means we’re always…

Top 5 Social Media Mistakes

Social media provides brands with a unique opportunity to communicate with their audience. Anyone who works in social media is…

Antisocial Networking?

The world of social media is something that has affected all of our lives in recent years. It seems that…

How To Grow Your Facebook

Facebook is one of the hardest social networks to grow a brand following due to the separation of normal users…

Google Hummingbird Update

Towards the end of last week, on their 15th Birthday, Google revealed an algorithm update which they proclaim to be…

The Benefits of Personal Branding

We’ve noticed an interesting rise in the number of clients who require personal branding. For those of you who are…

How Google’s Algo Has Developed

It’s practically common knowledge that Google dominates the search market – we’d make a hefty wager you’ve used it to…

What is Agile Marketing?

Throughout our website, documentation and when you speak to us face to face, you’ll hear us mention “Agile Marketing Services”…