Google Trends has been a useful tool for analysing search term popularity over time. While data is limited, it has always provided extremely valuable keyphrase research for SEO and PPC campaigns.
Google have recently made more data available for multiple search platforms including YouTube search, Google Shopping, News search and Image search. This gives the tool a lot more scope to be used outside of Web search and bog standard SEO and PPC practices. With these new trend filters, marketers utilising other channels such as video advertising, shopping and content marketing can view market trends.
Trends can now be filtered by each platform as well as the usual region and date ranges giving researchers a lot of flexibility over what they’re analysing.