Google Partner Agency Changes 5th April 2021 We’ve been a Google Partner Agency since 2014 and witnessed a number of changes over the last few years. To…
Google My Business Performance Report 29th March 2021 Google have made improvements to the Google My Business performance report. Previously the Insights report, the performance report now includes…
Google Passage Ranking 22nd March 2021 Towards the end of 2020, Google shared changes to how it would index website content called passage ranking. The update…
PPC Agencies Respond to Phrase Match Changes 15th March 2021 Our role as a PPC agency requires us to keep up to date with the latest changes in the PPC…
Herdl Joins Green Web Foundation 8th March 2021 We’re really excited to announce that we’ve been accepted into the Green Web Foundation as a certified partner. This means we’re…
Cross-channel PPC Marketing 1st March 2021 The global pandemic has affected marketing channels in many different ways. These changes have meant that marketing agencies should re-evaluate…
Core Web Vitals DevTools 22nd February 2021 We’re looking ahead at Google’s upcoming page experience update and making sure all our web design and SEO clients are…
Google’s Updated Mobile Interface 15th February 2021 In January 2021, Google began rolling out a new design to their mobile search engine results pages (SERPs). The update…
EAT & Legacy Content 8th February 2021 Content is considered one of the most important elements of an SEO strategy. Google and other search engines have made…
About this Result 3rd February 2021 Our SEO team are monitoring a new feature for search engine results pages (SERPs) that will allow users to view…
Awwwards Studio of the Year 1st February 2021 We’re really proud to have been included in the Awwwards’ annual awards nominees for Studio of the Year! To be…
How Herdl use Agile Project Management 28th January 2021 Throughout the years at Herdl, we’ve experimented with several project management approaches, weighing up which style best fits our workflow;…
2021 SEO Trends 25th January 2021 It may not feel long since the turn of the year but we’re already looking ahead at SEO trends for…
Facebook Ads & iOS 14 22nd January 2021 There has been growing concern regarding Apple’s iOS 14 update and how this will affect advertising. As a PPC agency,…
What is Microsoft Clarity? 18th January 2021 Microsoft launched an exciting new tool towards the end of 2020 called Microsoft Clarity. After first becoming available in 2018…
SEO 2020 In Review 12th January 2021 Across virtually all industries, 2020 has been dramatically different to any other year in recent history. From an SEO perspective,…
Google SEO Update December 2020 12th December 2020 Google recently announced a core update affecting search engine results and SEO activities. Google routinely make minor changes to how…
Herdl are a Climate Positive Workforce 4th December 2020 We’re really pleased to announce that we’ve decided to offset the carbon footprint of all our staff and business travel…
Black Friday Statistics 2020 26th November 2020 In the UK, Black Friday has become the annual pre-Christmas online shopping spree. Although Black Friday is linked with Thanksgiving…
Google – Update to Digital Services Tax 10th September 2020 Digital Service Tax Earlier this week, marketers and agencies were notified of upcoming changes to the tax they or their…
Top 5 Reasons Why You Should Run An SEO Audit 29th August 2020 What Is An SEO Audit? In it’s simplest form, an SEO audit is an assessment of your website that evaluates the potential…
What Is A Call To Action? 27th August 2020 A Call-To-Action, or a ‘CTA’ as they’re more commonly referred to, is part of a webpage or advertisement that prompts…
What Are Auction Insights? 24th August 2020 If you’re running ads or looking to introduce PPC into your online marketing strategy, then it’s highly likely you’ll have…
Google Introduce ‘People Cards’ 14th August 2020 A New Search Feature As a leading SEO agency, we’re always intrigued by updates to Google search results, and the…
Google Trialling Larger Ad Headlines 3rd August 2020 When we talk about the size of paid ad headlines, we often refer to the number of characters we have to…
How To Appear in Google Discover 31st July 2020 For anyone who uses a Google smartphone, you’ll be well aware of the Discovery feed – but for those of…
Free Stock Imagery For Microsoft Ads 29th July 2020 We’ve all heard the saying ‘a picture paints a thousand words’ – but when it comes to running display ads across your PPC campaigns,…
Google Introducing a New Paid GMB Listing 27th July 2020 As some of you may be aware, Google recently announced the introduction of a new ‘Google Guaranteed Certification‘ – a…
Mobile First Indexing Delayed 24th July 2020 Google’s Switch to Mobile-First Indexing was first announced way back in 2016, with the deadline for completion set for September of this…
User Experience to Become a Google Ranking Factor 21st July 2020 A New Confirmed Ranking Factor To Be Introduced in 2021 Google have recently confirmed that a brand-new ranking factor will…
The Perfectly Optimised PPC Landing Page 17th July 2020 Landing Page Tips As an award-winning PPC Agency, we understand the importance of properly optimised and well-performing PPC landing page.…
On-SERP SEO 30th June 2020 The SEO landscape is continuing to develop and is no longer as simple as aiming for the top ten organic listings in…
How To Monitor What My SEO Agency Is Doing 29th May 2020 How To Measure Your SEO Performance The first step towards measuring how well your SEO is performing is to understand…
How To Monitor What My PPC Agency Is Doing? 22nd May 2020 Monitoring your PPC Agency Think of your PPC agency as a remote worker for your company, in the sense that…
Ben Blance – Digital Marketer 1st May 2020 As some of you may know, we’ve recently welcomed a new addition to the Herdl team, and if you haven’t…
The Power of SEO During Difficult Times 21st April 2020 Search engine optimisation and digital marketing may be the last things on your mind during the global coronavirus pandemic, but…
How Much Should I Invest in Digital Marketing? 17th April 2020 Digital marketing is essential to maximise a business’ potential for growth, it should come as no surprise that more businesses…
Benefits of Working With a Digital Marketing Agency 30th March 2020 For many companies, outsourcing is now an integral part of their digital marketing strategies. If you hire the right digital marketing…
An Update From the Herdl Team 19th March 2020 The COVID-19 outbreak has resulted in disruption for people, businesses and organisations in the UK. At Herdl, we’re putting measures…
Digital Marketing During the Coronavirus Pandemic 18th March 2020 There’s no question that the Coronavirus Pandemic is resulting in increased fear amongst businesses and organisations of all shapes and…
Is Digital Marketing Right For My Business? 17th March 2020 Not so long ago, online marketing was seen as a novel way of marketing. Over the past few years, and…
Is PPC Right for My Business? 10th March 2020 Many people are wary of using PPC. You may have heard statements like “It’s a complete waste of time and…
Is SEO Right for My Business? 3rd March 2020 SEO, when done right, will improve the visibility of a website, but other than this, what else does SEO potentially…
The Benefits of Digital Marketing 24th February 2020 Not having much luck with your traditional marketing campaigns? Struggling to come to terms with how digital marketing works? Either…
Benefits of Working With a PPC Agency 17th February 2020 Using pay per click (PPC) is or should be a highly profitable way for your business to generate leads and/…
Benefits of Working with an SEO Agency 6th February 2020 You may already be doing SEO for your company’s website or perhaps you’re thinking about starting. Either way, the question…
Google Core Updates 2019 6th January 2020 Google is continuously making changes to its search engine algorithm and we saw many core updates being made throughout 2019.…
When Should I Use An SEO Agency? 2nd December 2019 The reality is that if your business has a website in 2019, you need to be considering the impact of…
BERT – Algorithm Update 21st November 2019 When it comes to SEO, everyone always has one eye on Google’s latest updates and changes to its algorithm. Not…
The Importance of Link Building 8th November 2019 Link building has long been one of the central tenets of any good set of SEO best practices – and…
Business Citations – Are They Important? 4th November 2019 We all know about the more widespread aspects of SEO – like backlinks and keywords – but business citations have…
Paid Advertising Trends 2020 30th October 2019 The Top Paid Advertising Trends You Can Expect To See In 2020 Few industries evolve as rapidly as paid advertising.…
What is Google Duplex? 24th October 2019 Google Duplex is an exciting AI project from Google that has attracted interest from both businesses and consumers. We have…
Google Core Update September 2019 2nd October 2019 What You Need To Know About The September Google Core Update Now that it’s operational—it’s a good time to analyze…
Reducing Bounce Rate 22nd September 2019 Bounce rate is one of the most important metrics for any website—the term refers to the percentage of total visitors…
SEO Friendly URLs 15th September 2019 A Closer look at SEO friendly URLs When it comes to your website’s SEO practices, every component matters, a missed…
Google My Business 7th September 2019 Local SEO is vital for many small and independent businesses—and the building block of any effective local SEO is understanding…
Google Gallery Ads 29th August 2019 In this post, we’re going to look at one of the newest, and most important game-changing developments on the way…
Benefits of Using A Reviews Service 15th August 2019 What you may not be aware of are the many ways in which these review services – such as Google…
Search and Display Ads – What Are They and Which Do I Need? 9th August 2019 We’re here to explain two methods of paid advertising—Google’s search and display ads and give you some helpful tips on…
A Closer Look At Keyword Match Types 24th July 2019 One decision that is often overlooked is that of which keyword match types you use. Broadly speaking this option lets you…
A Guide To Writing Better Blog Posts 10th July 2019 Why You May Need Help Writing Blog Posts It’s regarded as common knowledge these days that most businesses should have…
Ad Extensions 2nd July 2019 While optimising ad copy and headlines is a great first step, one of the most effective and impactful things you…
Mobile First Index 27th June 2019 Google sits still for nobody – it’s in a constant state of evolution and reinvention. One of the most common…
Google Marketing Live 2019 3rd June 2019 Google Marketing Live is no doubt one of the most important events for digital marketers across the world. The recent…
Google Rich Snippets 22nd May 2019 What are rich snippets? Rich snippets are enhanced search results displayed by search engines, which include additional information about that…
Herdl Nominated for German Design Awards 9th May 2019 After opening our second studio in Berlin 6 months ago, we’re pleased to announce that we have been nominated for…
Herdl Nominated for Designer of The Year 2018 18th March 2019 We’re extremely excited to announce that we have been nominated for Designer of The Year in the studio category (Studio…
Herdl Joins the Awwwards Jury for 2019 5th March 2019 We’re incredibly excited to announce that Herdl has been asked to join the Awwwards jury for 2019! If you…
Moz Announce Updates to Domain Authority 12th February 2019 We’re not far into 2019, and we already see substantial changes that will affect how we measure and report on…
Recurring SEO Tasks 17th January 2019 As any SEO Agency will know, we work in a continuously shifting space that requires constant care and attention, or…
Herdl Featured in Web Designer Magazine 12th January 2019 We’re excited to share that Herdl has been featured in this month’s edition of Web Designer Magazine. The popular print…
SEO for Google Discover 3rd January 2019 Google’s take on the social media news feed has had an update and it may be heralding a shift in…
Responsive Search Ads New Features 20th December 2018 What are Responsive Search Ads? The latest offering from Google Ads, Responsive Search Ads (RSA’s) are exactly what it says…
Achieving Optimal Website Performance 20th November 2018 Recently, we published an article on the WooCommerce blog which discusses many tried and tested processes and techniques we implement…
Mat Moses – Digital Marketer 31st October 2018 We’re excited to introduce the newest member of the Herdl team, Mat Moses. If you haven’t had the chance to…
Internal Linking Strategies 20th October 2018 When we think about Link Building in relation to SEO, it’s often associated with creating backlinks from other websites. An…
Genesis Wins SOTD & Developer Awards 28th September 2018 Earlier this month we launched the Genesis Restaurant website which has received a fantastic response. We’re excited to share that…
Mobile-first Indexing Enabled Notifications 14th September 2018 Google has been issuing an increasing amount of “mobile-first indexing enabled” notifications through Google Search Console recently. The switch is…
Herdl Join CSS Design Awards Judging Panel 28th August 2018 During last month, we announced that our lead designer, Sam, had joined the Awwwards judging panel. We’re incredibly excited to…
Herdl Interviewed by WooCommerce 19th August 2018 Following Two Chimps being added to the WooCommerce showcase in May this year, our Digital Director, Gareth, was interviewed by…
Embryo Angling Launch 10th August 2018 We’re pleased to announce the launch of the new Embryo Angling website which went live during July. The project has…
Does Site Speed Help SEO? 20th July 2018 We recently published that Google had confirmed site speed as a mobile ranking factor. With this update, named the “speed…
Herdl Join Awwwards Judging Panel 6th July 2018 We’re proud to announce that our lead designer, Sam, has been accepted onto the Awwwards judging panel as part of…
Google add “not secure” label to non-HTTPS sites 28th June 2018 In July 2018, Google will begin to label non-HTTPS websites as “not secure” in their Chrome browser (currently the most…
Mobile-First Index Information 18th June 2018 Google has begun rolling out their switch to a mobile-first index. The change over puts more emphasis on mobile user…
Page Speed is a Mobile Ranking Factor 15th June 2018 We have long argued the importance of website performance for SEO. In July 2018, Google has announced algorithm changes for…
Moz Metrics Update 1st June 2018 Background For many years, several of Moz’s metrics have become the defacto standard for SEO agencies to analyse and describe…
Two Chimps added to WooCommerce Showcase 10th May 2018 Two Chimps has been an extremely enjoyable web design project to work on. Since launch, the site has won multiple awards…
RUMULTI: Mobile Site of The Week 8th May 2018 We’re really excited to share that our website for Robert Underwood Multihulls (RUMULTI) has been awarded the Mobile Site of The…