Agile vs Waterfall
Project management methodologies work best in different scenarios – agile project management allows for iterative releases of a product or…
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What is Google Analytics?
Google Analytics (GA) is the industry-leading web analytics tool. GA has changed the way we track, analyse and optimise websites…
Our Top Project Management Tools
Project Management is a delicate balancing act – whether you’re solely managing an internal project or it’s something that’s client-facing,…
Google Reviews Update Completed
Google has finished rolling out the product reviews update that they announced a few weeks ago. This update aims to…
Google Cracks Down on Spam
Google has announced their annual webspam report for 2020. The report details the new advancements in artificial intelligence that have…
Page Experience Update Delayed
Google has announced that it is delaying its Page Experience Update from May 2021 to a gradual rollout that won’t…
Zero-Click Searches and SEO
The term, “zero-click search“, refers to when a user makes a search and finds the answer without needing to click…
Product Reviews Algorithm Update
Google continuously makes updates to its search engine algorithm. While most tweaks and changes occur behind the scenes, having only…
WordPress set to become the Ultimate CMS for SEO
WordPress is the most widely used content management system (CMS) in the world. Launching in 2003 as a blogging platform,…
Post-Pandemic Project Management
The recent pandemic has changed our thought process and ideas in the workplace forever. Work was once confined to a…
Google Partner Agency Changes
We’ve been a Google Partner Agency since 2014 and witnessed a number of changes over the last few years. To…
Google My Business Performance Report
Google have made improvements to the Google My Business performance report. Previously the Insights report, the performance report now includes…
Google Passage Ranking
Towards the end of 2020, Google shared changes to how it would index website content called passage ranking. The update…
PPC Agencies Respond to Phrase Match Changes
Our role as a PPC agency requires us to keep up to date with the latest changes in the PPC…
Herdl Joins Green Web Foundation
We’re really excited to announce that we’ve been accepted into the Green Web Foundation as a certified partner. This means we’re…
Cross-channel PPC Marketing
The global pandemic has affected marketing channels in many different ways. These changes have meant that marketing agencies should re-evaluate…
Core Web Vitals DevTools
We’re looking ahead at Google’s upcoming page experience update and making sure all our web design and SEO clients are…
Google’s Updated Mobile Interface
In January 2021, Google began rolling out a new design to their mobile search engine results pages (SERPs). The update…
EAT & Legacy Content
Content is considered one of the most important elements of an SEO strategy. Google and other search engines have made…
About this Result
Our SEO team are monitoring a new feature for search engine results pages (SERPs) that will allow users to view…
Awwwards Studio of the Year
We’re really proud to have been included in the Awwwards’ annual awards nominees for Studio of the Year! To be…
How Herdl use Agile Project Management
Throughout the years at Herdl, we’ve experimented with several project management approaches, weighing up which style best fits our workflow;…
2021 SEO Trends
It may not feel long since the turn of the year but we’re already looking ahead at SEO trends for…
Facebook Ads & iOS 14
There has been growing concern regarding Apple’s iOS 14 update and how this will affect advertising. As a PPC agency,…
What is Microsoft Clarity?
Microsoft launched an exciting new tool towards the end of 2020 called Microsoft Clarity. After first becoming available in 2018…
SEO 2020 In Review
Across virtually all industries, 2020 has been dramatically different to any other year in recent history. From an SEO perspective,…
Google SEO Update December 2020
Google recently announced a core update affecting search engine results and SEO activities. Google routinely make minor changes to how…
Herdl are a Climate Positive Workforce
We’re really pleased to announce that we’ve decided to offset the carbon footprint of all our staff and business travel…
Black Friday Statistics 2020
In the UK, Black Friday has become the annual pre-Christmas online shopping spree. Although Black Friday is linked with Thanksgiving…
Google – Update to Digital Services Tax
Digital Service Tax Earlier this week, marketers and agencies were notified of upcoming changes to the tax they or their…
Top 5 Reasons Why You Should Run An SEO Audit
What Is An SEO Audit? In it’s simplest form, an SEO audit is an assessment of your website that evaluates the potential…
What Is A Call To Action?
A Call-To-Action, or a ‘CTA’ as they’re more commonly referred to, is part of a webpage or advertisement that prompts…
What Are Auction Insights?
If you’re running ads or looking to introduce PPC into your online marketing strategy, then it’s highly likely you’ll have…
Google Introduce ‘People Cards’
A New Search Feature As a leading SEO agency, we’re always intrigued by updates to Google search results, and the…
Google Trialling Larger Ad Headlines
When we talk about the size of paid ad headlines, we often refer to the number of characters we have to…
How To Appear in Google Discover
For anyone who uses a Google smartphone, you’ll be well aware of the Discovery feed – but for those of…
Free Stock Imagery For Microsoft Ads
We’ve all heard the saying ‘a picture paints a thousand words’ – but when it comes to running display ads across your PPC campaigns,…
Google Introducing a New Paid GMB Listing
As some of you may be aware, Google recently announced the introduction of a new ‘Google Guaranteed Certification‘ – a…
Mobile First Indexing Delayed
Google’s Switch to Mobile-First Indexing was first announced way back in 2016, with the deadline for completion set for September of this…
User Experience to Become a Google Ranking Factor
A New Confirmed Ranking Factor To Be Introduced in 2021 Google have recently confirmed that a brand-new ranking factor will…
The Perfectly Optimised PPC Landing Page
Landing Page Tips As an award-winning PPC Agency, we understand the importance of properly optimised and well-performing PPC landing page.…
On-SERP SEO
The SEO landscape is continuing to develop and is no longer as simple as aiming for the top ten organic listings in…
How To Monitor What My SEO Agency Is Doing
How To Measure Your SEO Performance The first step towards measuring how well your SEO is performing is to understand…
How To Monitor What My PPC Agency Is Doing?
Monitoring your PPC Agency Think of your PPC agency as a remote worker for your company, in the sense that…
Ben Blance – Digital Marketer
As some of you may know, we’ve recently welcomed a new addition to the Herdl team, and if you haven’t…
The Power of SEO During Difficult Times
Search engine optimisation and digital marketing may be the last things on your mind during the global coronavirus pandemic, but…
How Much Should I Invest in Digital Marketing?
Digital marketing is essential to maximise a business’ potential for growth, it should come as no surprise that more businesses…
Benefits of Working With a Digital Marketing Agency
For many companies, outsourcing is now an integral part of their digital marketing strategies. If you hire the right digital marketing…
An Update From the Herdl Team
The COVID-19 outbreak has resulted in disruption for people, businesses and organisations in the UK. At Herdl, we’re putting measures…
Digital Marketing During the Coronavirus Pandemic
There’s no question that the Coronavirus Pandemic is resulting in increased fear amongst businesses and organisations of all shapes and…
Is Digital Marketing Right For My Business?
Not so long ago, online marketing was seen as a novel way of marketing. Over the past few years, and…
Is PPC Right for My Business?
Many people are wary of using PPC. You may have heard statements like “It’s a complete waste of time and…
Is SEO Right for My Business?
SEO, when done right, will improve the visibility of a website, but other than this, what else does SEO potentially…
The Benefits of Digital Marketing
Not having much luck with your traditional marketing campaigns? Struggling to come to terms with how digital marketing works? Either…
Benefits of Working With a PPC Agency
Using pay per click (PPC) is or should be a highly profitable way for your business to generate leads and/…
Benefits of Working with an SEO Agency
You may already be doing SEO for your company’s website or perhaps you’re thinking about starting. Either way, the question…
Google Core Updates 2019
Google is continuously making changes to its search engine algorithm and we saw many core updates being made throughout 2019.…
When Should I Use An SEO Agency?
The reality is that if your business has a website in 2019, you need to be considering the impact of…
BERT – Algorithm Update
When it comes to SEO, everyone always has one eye on Google’s latest updates and changes to its algorithm. Not…
The Importance of Link Building
Link building has long been one of the central tenets of any good set of SEO best practices – and…
Business Citations – Are They Important?
We all know about the more widespread aspects of SEO – like backlinks and keywords – but business citations have…
Paid Advertising Trends 2020
The Top Paid Advertising Trends You Can Expect To See In 2020 Few industries evolve as rapidly as paid advertising.…
What is Google Duplex?
Google Duplex is an exciting AI project from Google that has attracted interest from both businesses and consumers. We have…
Google Core Update September 2019
What You Need To Know About The September Google Core Update Now that it’s operational—it’s a good time to analyze…
Reducing Bounce Rate
Bounce rate is one of the most important metrics for any website—the term refers to the percentage of total visitors…
SEO Friendly URLs
A Closer look at SEO friendly URLs When it comes to your website’s SEO practices, every component matters, a missed…
Google My Business
Local SEO is vital for many small and independent businesses—and the building block of any effective local SEO is understanding…
Google Gallery Ads
In this post, we’re going to look at one of the newest, and most important game-changing developments on the way…
Benefits of Using A Reviews Service
What you may not be aware of are the many ways in which these review services – such as Google…
Search and Display Ads – What Are They and Which Do I Need?
We’re here to explain two methods of paid advertising—Google’s search and display ads and give you some helpful tips on…
A Closer Look At Keyword Match Types
One decision that is often overlooked is that of which keyword match types you use. Broadly speaking this option lets you…
A Guide To Writing Better Blog Posts
Why You May Need Help Writing Blog Posts It’s regarded as common knowledge these days that most businesses should have…
Ad Extensions
While optimising ad copy and headlines is a great first step, one of the most effective and impactful things you…
Mobile First Index
Google sits still for nobody – it’s in a constant state of evolution and reinvention. One of the most common…
Google Marketing Live 2019
Google Marketing Live is no doubt one of the most important events for digital marketers across the world. The recent…
Google Rich Snippets
What are rich snippets? Rich snippets are enhanced search results displayed by search engines, which include additional information about that…
Herdl Nominated for German Design Awards
After opening our second studio in Berlin 6 months ago, we’re pleased to announce that we have been nominated for…
Herdl Nominated for Designer of The Year 2018
We’re extremely excited to announce that we have been nominated for Designer of The Year in the studio category (Studio…
Herdl Joins the Awwwards Jury for 2019
We’re incredibly excited to announce that Herdl has been asked to join the Awwwards jury for 2019! If you…
Moz Announce Updates to Domain Authority
We’re not far into 2019, and we already see substantial changes that will affect how we measure and report on…
Recurring SEO Tasks
As any SEO Agency will know, we work in a continuously shifting space that requires constant care and attention, or…
Herdl Featured in Web Designer Magazine
We’re excited to share that Herdl has been featured in this month’s edition of Web Designer Magazine. The popular print…
SEO for Google Discover
Google’s take on the social media news feed has had an update and it may be heralding a shift in…
Responsive Search Ads New Features
What are Responsive Search Ads? The latest offering from Google Ads, Responsive Search Ads (RSA’s) are exactly what it says…
Achieving Optimal Website Performance
Recently, we published an article on the WooCommerce blog which discusses many tried and tested processes and techniques we implement…
Mat Moses – Digital Marketer
We’re excited to introduce the newest member of the Herdl team, Mat Moses. If you haven’t had the chance to…
Internal Linking Strategies
When we think about Link Building in relation to SEO, it’s often associated with creating backlinks from other websites. An…
Genesis Wins SOTD & Developer Awards
Earlier this month we launched the Genesis Restaurant website which has received a fantastic response. We’re excited to share that…
Mobile-first Indexing Enabled Notifications
Google has been issuing an increasing amount of “mobile-first indexing enabled” notifications through Google Search Console recently. The switch is…
Herdl Join CSS Design Awards Judging Panel
During last month, we announced that our lead designer, Sam, had joined the Awwwards judging panel. We’re incredibly excited to…