The reality is that if your business has a website in 2019, you need to be considering the impact of SEO. It’s the engine that drives everything, search traffic, site visits, clickthroughs, and ultimately, sales. Navigating how you do this isn’t quite so cut and dry – with DIY resources, professional tools, and of course, SEO agencies, all available as options. Knowing when it’s the right time to use an SEO agency can be a tricky and challenging decision for any business, which is why we’ve compiled this helpful guide in which we answer ‘when should I use an SEO agency?‘
If You’re Reliant On Organic Search Traffic
There are a number of channels that businesses can use to drive their website traffic, the most common of which is undoubtedly organic search traffic. If this is true of your business, or if it’s an area you’re looking to pivot to as your primary goal, then you need to be working with an SEO agency. Truly maximizing organic search through SEO requires the expertise and resources of an agency.
When You Want To Improve Your User Experience
Providing a positive user experience should be one of the top priorities for any business, but one of the biggest mistakes they make is to presume this starts when a customer accesses their website. In fact, it begins when the customer begins to search for the product or company they’re looking for. If you have poor SEO practices, your business will be challenging to find in search, and this can lead to a frustrating user experience for your customers.
If You’re Running A Local Business
Local SEO is an absolute must for any business whose appeal is inherently tied to their location – especially those that provide an on-site service such as cafes, restaurants, and bars. Mastering local search means that people looking for those services in the area, i.e. ‘bars in central London’ will be directed to your site first. Maximizing this means optimising your website and your content, having relevant citations and backlinks, and much more. To achieve all of this, you need the services of an agency.
New Products/Deals
Are you launching a new product or service? Do you have new deals coming out that you want people to take advantage of? Understanding how customers find out about these situations can help you to make the most of your buying cycle. While conventional marketing channels do still work, customers are often proactive when it comes to researching the latest products and offers. That research will invariably involve a search engine. This is where an SEO agency like Herdl comes in. They will help to increases the chances of this research leading customers to your products.
To learn how we can help with your SEO, or any other digital marketing, feel free to get in touch!