The Top Paid Advertising Trends You Can Expect To See In 2020
Few industries evolve as rapidly as paid advertising. With algorithms and best practices always changing and shifting – it’s crucial that you stay ahead of the curve. Falling behind means, you simply won’t be getting the net returns you need. With that in mind – here are some of the most important paid advertising trends we expect in 2020.
Advanced Audience Targeting
Hyper-targeting is the latest wave in paid advertising – with advances in technology and tools allowing advertisers to reach ever more specific segments of their audiences. With the large amount of data available to them, advertisers and PPC experts, can now segment their audiences to ensure that the ads are as relevant to their interests as possible based on a wide range of metrics including demographics, geographics, psychographics and behaviours.
Between Siri, Alexa, Google Home, and more – the prevalence of smart technology has turned voice search into a commonplace activity for many users. By 2020 it is estimated that more than 50% of all searches will be voice searches. For paid advertisers, this means that optimising their adverts for voice search will become more critical than ever. One of the most significant changes they can make is to adapt their keywords for conversational phrases and colloquialisms that mimic the unique patterns of voice search requests. This is an upcoming paid advertising trend we recommend keeping a close eye on!
Increased Presence Of Video Ads
One of the more emergent trends in paid advertising has been the increased prominence of video content. This is set to continue going into 2020 primarily because of the democratisation of content – with smartphones making shooting and editing video easier than ever companies can create their own professional standard video content with ease.
Hot off the heels of the success of Pokemon Go, augmented reality has made the jump to being one of the most in-demand technologies across all industries. This has opened up a whole new avenue of marketing possibilities – with big brands such as IKEA, ASOS, and Toyota developing augmented marketing initiatives.
PPC Automation – The Hottest Trend in Paid Advertising
Automation has revolutionised the way in which users interact with their devices – and how we collect and use data – across a wide range of industries. And with Google investing heavily in automation technologies, it’s sure to be a pressing topic for paid advertising in 2020. Google now has a wide range of automation options available to help you achieve your paid search campaign goals – all of which allow you to correctly and efficiently target your ideal customers. Automation is also revolutionising the way in which collects information on user behaviour – with interactions spread across several interconnected devices with varying functions, the data points available have grown exponentially.
As a leading PPC agency, we’re always keeping up to date with paid advertising trends. So for more information on anything mentioned in this article, or to learn how we can help elevate your online presence, get in touch with a member of the Herdl marketing team today.