SEO, when done right, will improve the visibility of a website, but other than this, what else does SEO potentially achieve? Exactly why is SEO so significant? Here we offer some clarity, irrespective of your business’ size or the industry you’re in, as to why your business needs SEO to take your brand where you want it to go – the next level and beyond.
Very frequently organic search traffic is the primary source of traffic to a website
For most businesses, organic search traffic is an indisputable part of website performance. It’s also a critical aspect of the buyer funnel.
Google is, hands-down, the clear-cut leader in terms of overall search marketing and it owns around 90 per cent of all search volume. Because of this, it’s imperative to follow Google’s guidelines.
Local SEO means increased traffic, engagement, and conversions
With the continually growing domination of traffic from mobile devices, for small – as well as medium-sized businesses, local search is now fundamental to success.
The aim of local SEO is to optimise digital properties in terms of a specific geographical vicinity. This way people can find your business quickly and easily, which puts them a step closer to making a transaction – a transaction that you would not enjoy unless your website is optimised for local search.
Search Engine Organisation is relatively cheap
Some people mistakenly say that SEO is free. Others mistakenly believe that Search Engine Optimisation is extremely expensive.
SEO is certainly not free, but it’s not expensive either. There’s a cost to it but all the best things in life come with a cost, don’t they?
In the grander scheme of things, Search Engine Optimisation is relatively cheap. And when you partner with a professional SEO agency, the payoff to you will very likely be considerable with respect to your brand’s benefit as well as your bottom line.
Search Engine Optimisation should not be considered as a marketing cost. Instead, SEO is a real business investment. If your optimisation is good, it will work in your favour for the foreseeable future. And, again, like most things in life, with a bit more care and attention (and a bit more investment), your rankings can only get better still.
SEO is a long-term strategy
Within the initial year of SEO being implemented, it will have a noticeable impact. It’s a slower process than it used to be, at least in Google. But it’s still possible to gain some traction within the early months.
Many of the SEO-related actions taken throughout the first months will continue to have a beneficial impact for the year.
It is best to follow the evolvement and the trends of SEO carefully, but even for websites that don’t have a lot of SEO work implemented, they will enjoy improvements in rankings through using SEO practices.
The more time, the more effort, and the more budget that is allocated to SEO, the more opportunity a website has for becoming a contender within its perspective market.
Search Engine Optimisation is quantifiable
Though the ROI on Search Engine Optimisation is not as simple to calculate as it is in PPC, with proper tracking and analytics in place, you can measure anything and everything you need to measure.
A problem can arise for the layman in trying to connect the dots given that it’s not necessarily straightforward to comprehend the correlation that exists between different actions occurring on a website.
Any good Search Engine Optimisation agency will fully understand the correlation, so for them, it’s never a problem to connect the dots and make the appropriate improvements.
When businesses implement SEO they want to know and to understand, for obvious reasons, where they were previously, where they are now, and where it is that they are going to in terms of their website’s digital performance. As a business owner, you wouldn’t want anything less since you’re paying someone to work on your behalf.
The success of Search Engine Optimisation is best demonstrated this way – through the data.
New opportunities increase when SEO is implemented correctly
With a high-quality SEO agency, new plans and ideas for brands will be discovered and leveraged to help your business grow in more than an online presence.
The more a particular brand is understood, the higher the opportunity is for it to thrive. SEO can help the brand to be more visible and understood at a deeper level.
If your site is not ranking on page one, you might not win the click
In the world of SEO, it’s no secret that if your website is not on page one of the search engine results page, you will not be getting the amount of traffic you would if your site was on page one.
Studies show that almost 40 per cent of click throughs are seen by those sites that hold the first three positions in the organic search results. Further, as much as 30 per cent of the remaining results below the top three. On page two, the clicks reduce even more.
So what does this mean to you since you’re wondering if Search Engine Optimisation is right for your business?
There are two things that stand out from this more than anything else:
If your website is not ranking on page 1, that’s where your site needs to be.
If your website is not ranking at the top of page one, that’s where your site needs to be.
Finally
Implementing quality SEO on your website is, without doubt, going to be of benefit to you and your business as a whole.
SEO is seen as something of a modern marketing strategy. Nevertheless, it’s got to the stage where SEO is critical to every brand’s web presence. More so given that even if you’re not using SEO right now, you can be sure that your competitors are. And who wins from this scenario? It certainly will not be your business.
If you would like to learn more about SEO could help your business grow, then please get in touch with our friendly team!