There’s no question that the Coronavirus Pandemic is resulting in increased fear amongst businesses and organisations of all shapes and sizes – not only emotionally, but also financially.
During these uncertain times, having a strong marketing strategy in place is vital to ensure your business remains ahead of the competition and continues to thrive when the outbreak eventually passes.
Keep Calm and Carry On
It goes without saying that in order to run a successful business, you will always need marketing and sales. Both consumers and businesses will continue to trade throughout this period and while people are making the decision to work from home, business will continue as usual.
Increased Online Activity
With self-isolation and remote working on the up, more people than ever are spending an increased amount of time online – offering the potential for heightened visibility in search results. In fact, initial data from Quantum Metric has revealed that e-commerce associated with selected “Brick and Mortar retailers … saw an average revenue weekly growth rate increase of 52% and an 8.8% increase in conversion rates” when compared to the same period last year.*
Reduced Competition
It is foreseeable that some competitors in your industry will scale back their marketing efforts in the hope that they can ride out this crisis. As such, it’s opportunities like these where you’re therefore able to maximise on your marketing spend.
During these times where competition may be lower, we recommend you maintain your marketing budgets, or even better, use this as an opportunity to grow your budget in alternative areas which were previously dominated by other companies.
Maintain Momentum
As with most marketing work, SEO and PPC rely on a degree of momentum and ongoing optimisation to improve performance.
It is the dedicated monthly management of organic and paid marketing channels that is key to their success. SEO and PPC are reliant on recurring monthly tasks and pausing these activities will only result in a loss of overall progress.
Keep Up to Date
We hope this helps highlight the importance of maintaining your marketing efforts during these uncertain times and rest assured our team are more than happy to answer any questions you might have in regards to your ongoing projects or commencing a new campaign.
We understand the financial fear that is being placed on businesses and from all of us here at Herdl we’d like to wish everyone reading this good health in these turbulent and challenging times.
*These findings come from over 5 billion U.S. retailer web and mobile site visits from January 1 to February 29.