Search engine optimisation and digital marketing may be the last things on your mind during the global coronavirus pandemic, but by taking action now, you can improve your future potential and stay in the minds of your clients and customers. SEO is a long-term strategy that must be continued even during the most challenging of times.
Maintain and boost your SEO rankings
By having SEO work carried out now, you can maintain and even improve your rankings, especially when we consider that your competitors may let their efforts slip over the coming weeks and months. Marketing budgets are often the first things that businesses cut during lockdowns, yet it is possible to use this testing situation to your advantage so you can hit the ground running when the worst is over, and we eventually return to the status quo.
Remain visible to your customers
SEO is a vital part of your digital marketing strategy, no matter what is going on in the wider world. If your site isn’t optimised for search engines, it becomes harder for your customers to find you. This means they may well go elsewhere when they need the kind of products and services that you are offering. If you are still open for business, it’s even more important that you maintain your visibility. Businesses that allow themselves to fall down the search engine results pages may face an uphill battle to return to their previous positions, and this can cost a great deal of time and money.
Don’t let your competitors take your place
You may be leapfrogged by several of your competitors if you neglect your online presence when times are tough. Search engine users are far more likely to trust services that appear on the first page of SERPs. Search engine optimisation isn’t just about keywords – the way your site performs can also determine where you appear in search engine rankings. This means it’s vital that your website works well on mobile, offers a smooth user experience and is easy to navigate. These are all things we can help you with. We can help you ensure your site is clean, uncluttered and well structured so you win over casual new visitors as well as your existing customers. Fresh content can also help you maintain good search engine rankings, and this can come in the form of informative, engaging and useful blog articles that provide the answers your visitors are looking for.
Enhance the user experience
The better the user experience is, the more likely it is that visitors will purchase your products and services. When a visitor is met with a frustrating website that loads too slowly and is difficult to navigate, it’s likely that they will simply head elsewhere. By appearing on the first page of search engine ranking pages when customers type in relevant terms, you can boost brand exposure and stay in their minds even if they don’t require what you are offering right now.
Why not take action right now?
Now is certainly not the time to let your SEO marketing efforts slide – see the current situation as an opportunity to enhance the user experience, leapfrog your competitors, get on page one of Google or stay there.
If you would like to learn more about using SEO as part of your businesses marketing strategy then get in touch with our expert team today!