Google have published the results of a recent survey on how consumer behaviour has been affected by mobile technologies. The report, which contains data collected from 1,000 smartphone users several times a week, outlines the pivotal roll mobile (and mobile search) now plays in a customer’s shopping journey.
Search has been uncovered as the overall most used mobile function – meaning that this what we spend the most time doing on our mobile devices! In turn, the report found that over 90% of people use search engines during shopping and 87% of these use it before any other resource.
Other interesting results included:
- 70% of offline purchasers used their mobile device to research the product/service beforehand
- 92% of these people who searched on their phone made a related purchase
- 68% of people used search to help with things they were planning to do in the future
Obviously, the report from Google goes a long way to support their core business and we shouldn’t forget that. However, the statistics speak volumes for the world of shopping as a whole – not just eCommerce. Understanding search engines, SEO practices and PPC advertising are integral to success both online and offline.