Link building is one of the most difficult practices during an SEO campaign. Often, link building processes are time consuming with little reward. Below, we’ve described a technique that we find very effective that doesn’t require writing fresh content.
Before going any further, this link building process relies on a brand already having mentions online. However, you’ll be surprised that, even without a huge PR campaign, your company may still be talked about across the web.
Mentions aren’t limited to only brand references either; mentions could include staff members, products, events or other marketing campaigns. Any reference should be considered a relevant link opportunity. If a website feels that it’s worthwhile mentioning your company, it’s likely they won’t be opposed to adding a link – contact the website that contains the mention and request a link back to your website. Easy!
The hard bit is finding mentions…
Luckily, there are plenty of ways to find them and we’ve listed a few options below:
Happy hunting 🙂