Google have announced they are to rename Google Webmaster Tools to Google Search Console. The change, which is being made after 10 years, has sparked much discussion in the SEO community. Google have cited the reason for the change being to make the application more accessible to small businesses and hobbyists who they’re encouraging to use the tool – whereas “the traditional idea of the “webmaster” reflects only some of you”.
There’s more to come as Google have hinted at an update to the the application’s branding as well. Although the official link has not changed, Google have provided a new short-link for the new name – http://g.co/SearchConsole