Google announced the latest release of Penguin on September 23rd. The update has traditionally cracked down on spammy practices such as link farming.
This long-awaited iteration has been welcomed by many SEO agencies as it addresses some fundamental issues with previous versions and has become better integrated into Google’s core algorithm.
Some key highlights:
- Penguin 4.0 is now part of Google’s core algorithm and updates in real-time
- Links are devalued rather than punishing websites where suspicious activities are detected
- “Negative SEO” is much harder to implement
- Penguin recognises and values marketing practices (as it detects spam much more effectively)