Our Blog

Last week was our annual Christmas adventure down to London to meet up with a few friends and make merry.…

The way that we acquire and judge links has changed a lot since the dawn of SEO, but one thing…

There are lots of tools and libraries available that make claim to enhance web design projects and processes. We’ve put together a…

Bing have released their own Mobile Friendliness Test Tool which analyses a URL and provides a simple report on the page’s…

A recent update to the Google Search Console this week gives webmasters better insight into blocked content such as images, CSS…

The web is developing at an exponential rate with related industries constantly playing a game of catch up. Marketing is…

Google have announced the beta launch of Calculated Metrics, a new feature in analytics that will help digital marketers to…

According to Gary Illyes of Google, the next version of Penguin (4.0) is due for release before the end of…

We’re often making changes to a large number of websites on a daily basis. Caching, and in particular browser cache,…

This month’s new features help search engine marketers to get their ad in the number 1 slot of the Google…

The PPC team at Herdl have been exploring Google AdWords’ long-awaited Customer Match feature. So, we’ve put together a short…

  Knowing and understanding ranking signals is vital in order to implement a successful SEO strategy. Google’s algorithm is constantly…

As we near the end of 2015, we’re looking back at some of the major core algorithm updates of this…

Bounce Rate Generally, Bounce Rate is accepted to be “the percentage of visitors to a particular website who navigate away…

We’re surprised at how often we come across websites on shared hosting solutions. To help people understand the risks, we’ve put…

Optimising your site for search engines should be focused on improving usability, quality of content and making life easier for…

Google removed support for authorship well over a year ago but a surprising announcement from Gary Illyes at SMX East indicates authorship…

Responsive design has been a hot topic over the last few years and we’ve noticed a sharp increase in the…

Herdl were really pleased to receive this huge thank you card from the Marlborough Rovers U9’s team who we’re sponsoring…

I’ve recently been on the hunt for dictation software, simply to make life a bit easier when writing articles and…

Getting a foot in the door at a marketing agency can be a daunting and often frustrating endeavour. From fresh…

Google have recently announced the rollout of Panda 4.2 this month which will be implemented slowly over the next several…

Google have announced they are to rename Google Webmaster Tools to Google Search Console. The change, which is being made…

Embryo Angling Habitats was founded in 2014 by Korda Developments owner Danny Fairbrass. The charity’s main aim is to help…

Google will be introducing health data into their knowledge graph. Knowledge graph information such as this appears in the knowledge…

Anyone else getting annoyed at the amount of irrelevant notifications from LinkedIn? Good. Glad it’s not just me. Until recently,…

Adwords Editor is a highly popular application used by PPC professionals to speed up the setup and management of AdWords PPC…

What is Google Semantic Search? Google is constantly improving its search algorithm to provide users with increasingly relevant results and…

Earlier this week, the European Parliament voted in favour of breaking up the commercial entities that make up search engines…

You can also add a LinkedIn Company follow button to your website which is different to the personal profile ‘connect…

I’ve been thinking a little deeper about search engine queries and the results we get back. Obviously, we all want…

  Oreo Super Bowl Tweet The first in our trio is Oreo’s expertly timed Super Bowl tweet, ‘you can still…

The trouble is that SEO jargon can alienate the rest of us, which is a side effect that some agencies…

We’re extremely delighted to have been interviewed and featured in the November edition of the Leicester Mercury Business Monthly newspaper.…

Herdl are proud to be taking part in Movember 2013 to help raise awareness of the health issues that men…

At Herdl, we advocate Agile marketing because it delivers the most effective results for our clients and means we’re always…

Social media provides brands with a unique opportunity to communicate with their audience. Anyone who works in social media is…

The world of social media is something that has affected all of our lives in recent years. It seems that…

A common misconception is that branding is how a company looks – their logo and style. It’s true that branding…

Facebook is one of the hardest social networks to grow a brand following due to the separation of normal users…

Towards the end of last week, on their 15th Birthday, Google revealed an algorithm update which they proclaim to be…

We’ve noticed an interesting rise in the number of clients who require personal branding. For those of you who are…

It’s practically common knowledge that Google dominates the search market – we’d make a hefty wager you’ve used it to…

Throughout our website, documentation and when you speak to us face to face, you’ll hear us mention “Agile Marketing Services”…