SEO Vs PPC
Any website cannot exist without traffic. It is the lifeblood of any attempt to get exposure and traction in the…
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Creating Content for SEO
The phrase “content is king” is often used repeatedly by SEO agencies to highlight the importance of content as part…
Twitter Removes nofollow Link Attribute
A recent change by Twitter has caused a stir in the SEO community. Specifically, Twitter have removed the “nofollow” attribute…
May 2022 Broad Update
It’s integral for SEO agencies to keep up to date with the latest algorithm updates from Google. Very recently, the…
Why you should regularly refresh SEO research
Research and planning is a critical stage in an SEO campaign. As SEO is a longer-term strategy, ensuring targeting is…
The Speakers Agency Launched
We’re really pleased to announce the launch of The Speakers Agency new website. We’ve been working closely with the The…
Featured Snippet Updates
During April, we saw Google testing several updates to featured snippets. For those who aren’t familiar with featured snippets, these are a…
Project Management Tools: Yay
We’ve covered the likes of ClickUp and Missive in previous blogs and discussed how these help day-to-day project management in…
Google are Sunsetting Universal Analytics
Universal Analytics is dead. Long live GA4. Well, not quite. However, Google have announced the sunsetting of their hugely popular…
Understanding YMYL for SEO
When Google made their Search Quality Evaluator guidelines public in 2015, SEO agencies were immediately breaking down the information in…
Attributes of a great SEO Manager
Digital marketing is a fast-paced and multi-disciplinary space. While many people in their career develop certain strengths that help them…
Using Google Search Console for SEO
Google Search Console (GSC) is one of the most important tools for an SEO agency. GSC is a completely free…
Better Decisions using Search Data
Many people will only associate search data with SEO or paid search. It’s true, search data is obviously crucial for…
New Google Partners Programme Launch!
The launch of the new Google Partner programme is due in less than one month and PPC agencies in the…
Google’s Product Reviews Update
Google launched a product reviews update at the beginning of December 2021 which will impact how SEO agencies approach this…
November Local Search Update
Google have confirmed a local search update which rolled out between 30th November 2021 and 8th December 2021. This update…
What we look for in a web design candidate
We often receive emails from talented web design candidates, including those recently graduated, changing career path or highly experienced, asking…
Image Extensions on Desktop
Earlier this month, Google announced it would be rolling out image extensions to Desktop devices over the next few weeks,…
Sustainability 2021: In Review
Last year, Herdl announced that as an SEO agency, we had become climate positive by joining forces with Ecologi. Ecologi measures…
Herdl launches new Baitworks website
Baitworks, a premium carp bait manufacturer based on the fringes of the Cotswolds, approached Herdl when they were looking to…
Google Update Rich Results Fields
Structured data is an important aspect of technical SEO that helps to communicate information to search engines like Google. Recently,…
Will Google adopt the IndexNow protocol?
A few months ago we made a pretty bold claim, that WordPress would become the ultimate CMS for SEO. As…
Core Web Vitals Retrospective
The world of SEO has been rocked by large updates in the past. Panda, Penguin, Hummingbird, RankBrain…the list will continue…
Destination mismatch Glitch
As a PPC agency managing accounts for multiple clients, it’s important that we stay on top of any changes or…
What’s Google Business Profile?
Various Google properties are essential for SEO work. These tools include Google My Business, Google Search Console and Google Analytics. The…
Title Changes in Search Results
Google has recently announced changes to how they display title tags in Search Engine Result Pages (SERPs). As an SEO…
Project Management Tools: ClickUp
In this blog, we’re diving deeper into Herdl’s Project Management tools. We’re focusing on how CRM-inspired ClickUp helps us as…
Project Management Tools: Missive
In this blog, we’re talking about Missive, a fantastic emailing platform that’s perfect for not just for an SEO agency…
The End of A Project
But, whether you’re feeling an overwhelming sense of happiness from delivering an outstanding product, or just plain old relief from…
Project Management Tools: Slack
The lynchpin of successful project management within an SEO agency lies in communication. Whether you’re communicating externally with clients and…
Project Management and the MoSCoW Method
When managing any project, be it web design or something completely different, the project is usually broken down into many…
History of the Kanban
Where it all Began Kanban hasn’t always been the software and digital-focused tool that’s often used by SEO agencies today. The roots…
Microsoft & Google Ceasefire Ends
In April 2021, the six-year truce between Microsoft and Google ended. In 2015, the two tech giants entered a pact…
New Google Partner Badge
We’re pleased to announce that we have qualified for the early release of the new Google Partners badge! While the…
The Future of Digital Advertising?
Released in 2002, Minority Report was a sci-fi blockbuster well ahead of the curve. While many tech enthusiasts may have…
Core Web Vitals Updates
Google has begun to rollout its Core Web Vitals and Page Experience signals update, which started on June 17th and…
Google Updates Recap
Search results have been highly volatile over the last six weeks, with several Google updates shaking things up. Being aware…
Inbox Zero: The Art of Email Management
Inbox zero is a drastic approach to email management – created by Merlin Mann, the methodology behind inbox zero is…
Agile vs Waterfall
Project management methodologies work best in different scenarios – agile project management allows for iterative releases of a product or…
What is Google Analytics?
Google Analytics (GA) is the industry-leading web analytics tool. GA has changed the way we track, analyse and optimise websites…
Our Top Project Management Tools
Project Management is a delicate balancing act – whether you’re solely managing an internal project or it’s something that’s client-facing,…
Google Reviews Update Completed
Google has finished rolling out the product reviews update that they announced a few weeks ago. This update aims to…
Google Cracks Down on Spam
Google has announced their annual webspam report for 2020. The report details the new advancements in artificial intelligence that have…
Page Experience Update Delayed
Google has announced that it is delaying its Page Experience Update from May 2021 to a gradual rollout that won’t…
Zero-Click Searches and SEO
The term, “zero-click search“, refers to when a user makes a search and finds the answer without needing to click…
Product Reviews Algorithm Update
Google continuously makes updates to its search engine algorithm. While most tweaks and changes occur behind the scenes, having only…
WordPress set to become the Ultimate CMS for SEO
WordPress is the most widely used content management system (CMS) in the world. Launching in 2003 as a blogging platform,…
Post-Pandemic Project Management
The recent pandemic has changed our thought process and ideas in the workplace forever. Work was once confined to a…
Google Partner Agency Changes
We’ve been a Google Partner Agency since 2014 and witnessed a number of changes over the last few years. To…
Google My Business Performance Report
Google have made improvements to the Google My Business performance report. Previously the Insights report, the performance report now includes…
Google Passage Ranking
Towards the end of 2020, Google shared changes to how it would index website content called passage ranking. The update…
PPC Agencies Respond to Phrase Match Changes
Our role as a PPC agency requires us to keep up to date with the latest changes in the PPC…
Herdl Joins Green Web Foundation
We’re really excited to announce that we’ve been accepted into the Green Web Foundation as a certified partner. This means we’re…
Cross-channel PPC Marketing
The global pandemic has affected marketing channels in many different ways. These changes have meant that marketing agencies should re-evaluate…
Core Web Vitals DevTools
We’re looking ahead at Google’s upcoming page experience update and making sure all our web design and SEO clients are…
Google’s Updated Mobile Interface
In January 2021, Google began rolling out a new design to their mobile search engine results pages (SERPs). The update…
EAT & Legacy Content
Content is considered one of the most important elements of an SEO strategy. Google and other search engines have made…
About this Result
Our SEO team are monitoring a new feature for search engine results pages (SERPs) that will allow users to view…
Awwwards Studio of the Year
We’re really proud to have been included in the Awwwards’ annual awards nominees for Studio of the Year! To be…
How Herdl use Agile Project Management
Throughout the years at Herdl, we’ve experimented with several project management approaches, weighing up which style best fits our workflow;…
2021 SEO Trends
It may not feel long since the turn of the year but we’re already looking ahead at SEO trends for…
Facebook Ads & iOS 14
There has been growing concern regarding Apple’s iOS 14 update and how this will affect advertising. As a PPC agency,…
What is Microsoft Clarity?
Microsoft launched an exciting new tool towards the end of 2020 called Microsoft Clarity. After first becoming available in 2018…
SEO 2020 In Review
Across virtually all industries, 2020 has been dramatically different to any other year in recent history. From an SEO perspective,…
Google SEO Update December 2020
Google recently announced a core update affecting search engine results and SEO activities. Google routinely make minor changes to how…
Herdl are a Climate Positive Workforce
We’re really pleased to announce that we’ve decided to offset the carbon footprint of all our staff and business travel…
Black Friday Statistics 2020
In the UK, Black Friday has become the annual pre-Christmas online shopping spree. Although Black Friday is linked with Thanksgiving…
Google – Update to Digital Services Tax
Digital Service Tax Earlier this week, marketers and agencies were notified of upcoming changes to the tax they or their…
Top 5 Reasons Why You Should Run An SEO Audit
What Is An SEO Audit? In it’s simplest form, an SEO audit is an assessment of your website that evaluates the potential…
What Is A Call To Action?
A Call-To-Action, or a ‘CTA’ as they’re more commonly referred to, is part of a webpage or advertisement that prompts…
What Are Auction Insights?
If you’re running ads or looking to introduce PPC into your online marketing strategy, then it’s highly likely you’ll have…
Google Introduce ‘People Cards’
A New Search Feature As a leading SEO agency, we’re always intrigued by updates to Google search results, and the…
Google Trialling Larger Ad Headlines
When we talk about the size of paid ad headlines, we often refer to the number of characters we have to…
How To Appear in Google Discover
For anyone who uses a Google smartphone, you’ll be well aware of the Discovery feed – but for those of…
Free Stock Imagery For Microsoft Ads
We’ve all heard the saying ‘a picture paints a thousand words’ – but when it comes to running display ads across your PPC campaigns,…
Google Introducing a New Paid GMB Listing
As some of you may be aware, Google recently announced the introduction of a new ‘Google Guaranteed Certification‘ – a…
Mobile First Indexing Delayed
Google’s Switch to Mobile-First Indexing was first announced way back in 2016, with the deadline for completion set for September of this…
User Experience to Become a Google Ranking Factor
A New Confirmed Ranking Factor To Be Introduced in 2021 Google have recently confirmed that a brand-new ranking factor will…
The Perfectly Optimised PPC Landing Page
Landing Page Tips As an award-winning PPC Agency, we understand the importance of properly optimised and well-performing PPC landing page.…
On-SERP SEO
The SEO landscape is continuing to develop and is no longer as simple as aiming for the top ten organic listings in…
How To Monitor What My SEO Agency Is Doing
How To Measure Your SEO Performance The first step towards measuring how well your SEO is performing is to understand…
How To Monitor What My PPC Agency Is Doing?
Monitoring your PPC Agency Think of your PPC agency as a remote worker for your company, in the sense that…
Ben Blance – Digital Marketer
As some of you may know, we’ve recently welcomed a new addition to the Herdl team, and if you haven’t…
The Power of SEO During Difficult Times
Search engine optimisation and digital marketing may be the last things on your mind during the global coronavirus pandemic, but…
How Much Should I Invest in Digital Marketing?
Digital marketing is essential to maximise a business’ potential for growth, it should come as no surprise that more businesses…
Benefits of Working With a Digital Marketing Agency
For many companies, outsourcing is now an integral part of their digital marketing strategies. If you hire the right digital marketing…
An Update From the Herdl Team
The COVID-19 outbreak has resulted in disruption for people, businesses and organisations in the UK. At Herdl, we’re putting measures…
Digital Marketing During the Coronavirus Pandemic
There’s no question that the Coronavirus Pandemic is resulting in increased fear amongst businesses and organisations of all shapes and…
Is Digital Marketing Right For My Business?
Not so long ago, online marketing was seen as a novel way of marketing. Over the past few years, and…
Is PPC Right for My Business?
Many people are wary of using PPC. You may have heard statements like “It’s a complete waste of time and…
Is SEO Right for My Business?
SEO, when done right, will improve the visibility of a website, but other than this, what else does SEO potentially…
The Benefits of Digital Marketing
Not having much luck with your traditional marketing campaigns? Struggling to come to terms with how digital marketing works? Either…
Benefits of Working With a PPC Agency
Using pay per click (PPC) is or should be a highly profitable way for your business to generate leads and/…
Benefits of Working with an SEO Agency
You may already be doing SEO for your company’s website or perhaps you’re thinking about starting. Either way, the question…
Google Core Updates 2019
Google is continuously making changes to its search engine algorithm and we saw many core updates being made throughout 2019.…
When Should I Use An SEO Agency?
The reality is that if your business has a website in 2019, you need to be considering the impact of…
BERT – Algorithm Update
When it comes to SEO, everyone always has one eye on Google’s latest updates and changes to its algorithm. Not…
The Importance of Link Building
Link building has long been one of the central tenets of any good set of SEO best practices – and…
Business Citations – Are They Important?
We all know about the more widespread aspects of SEO – like backlinks and keywords – but business citations have…
Paid Advertising Trends 2020
The Top Paid Advertising Trends You Can Expect To See In 2020 Few industries evolve as rapidly as paid advertising.…