Writing with AI
Writing content has become one of the most common use cases for AI. Large language models (LLMs) are, by nature,…
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Google I/O 2025
Google I/O 2025 This year’s Google I/O 2025 conference (coupled with key announcements from Google Marketing Live) delivered a clear…
Optimise Your Title Tags for SEO
Optimise Your Title Tags for SEO Title tags are an important (yet often overlooked) component of effective on-page SEO. They…
Content-Driven SEO Strategies
Why Content Strategy Matters for SEO When a user types a query in Google, the search engine acts as a…
Internal Link Strategies for SEO
We previously provided information on internal link strategies back in 2018 – while our approach hasn’t changed dramatically since then,…
Content Pyramids for SEO
What is a Content Pyramid? A content pyramid is a strategic approach to structuring website content that creates a clear…
AI in Digital Marketing
The AI Trend Right now, AI is clearly the hot trend – and no one wants to miss out. But…
Scaling Flexibly with Google Ads
Scaling a Google Ads account isn’t as simple as increasing budgets and hoping for the best. Google’s systems are sensitive…
We’re Supporting Pedestrian’s Opening Doors Campaign
We are pleased to share an incredible opportunity to support Leicester’s young adults through a local charity – Pedestrian’s transformative…
Google Shopping Feed Optimisation
Almost every eCommerce brand runs Google Shopping ads – and if they aren’t they should be! Surprisingly, very few optimise…
Effective Google Ads Strategies for eCommerce Brands
Make the Biggest Difference as Early as Possible There’s a fundamental principle we apply at Herdl that transforms how eCommerce…
Why Overcomplicating Your Messaging Loses Customers
Often brands fall into a trap of overcomplicating their messaging. In doing so, these businesses create multiple problems for themselves…
Why Customers Don’t See Your Business the Way You Do
Businesses often assume that customers see them the way they see themselves. We know from experience that’s rarely the case.…
If You Can’t Explain Why People Should Buy From You, Neither Can Your Marketing
Businesses sometimes struggle with this concept because they’ve never actually taken the time to look at what makes them different…
When AI Gets It Badly Wrong
I’m following up on a previous article about AI in Google Ads with an example of where AI has got…
Leaking Google Ads Spend?
As a Google Ads agency, we’re in a unique position, having had access to many Google Ads accounts over many…
AI in Google Ads
Over the last 12+ months, Google’s platform changes spotlight an important shift in digital advertising. The integration of AI and…
A Year in Review 2024
We’re proud to share another year where we’ve delivered fantastic results for our clients. Digital marketing is always changing and…
Message-Audience Alignment
We’ve come across situations time and time again where a client has attempted to generate better marketing results independently without…
Marketing Events in Leicester
If you’re working in SEO in Leicester, PPC or any other digital marketing discipline, attending regular meet ups and events…
E-E-A-T Predictions for 2025
E-A-T (Expertise, Authoritativeness, and Trustworthiness) was introduced in 2014 as part of Google’s quality rater guidelines. The framework gained significant…
Why We Offer Free SEO Audits
As long as we’ve offered SEO services, starting back in 2012, we’ve always began every relationship with a free SEO…
Marketing Degrees in Leicester
As a specialist PPC and SEO agency in Leicester, we have a strong connection with the educational institutions in our…
Search Max Spotted
A new advertising option called Search Max might transform how businesses run their paid search campaigns in the near future.…
SEO Tool Disruption
As an SEO agency, we rely heavily on several tools to get our job done effectively. However, many major SEO…
Market Position & Targeting in Google Ads
Most brands face challenges with Google Ads because they misunderstand their market position. There are some basic principles that can…
CRO But Not As You Know It
Conversion rate optimisation (CRO) is a key part of our role as a PPC agency. In order to deliver results…
Scaling Google Ads Accounts
Ambitious brands are always looking to achieve more from their paid media campaigns. It’s not uncommon for us to work…
Strategic Direction for SEO
Establishing a clear and concise strategy for any marketing campaign is crucial. Without one, activities become directionless and fragmented, and…
Targeting Different Users with SEO
Understanding SEO targeting With SEO, we can’t rely on user data like demographics, interests or tracked behaviours like other marketing…
The Trend Towards Account Consolidation
The trend of account consolidation in Google Ads refers to Google’s encouragement to move away from highly granular account structures.…
AI Overviews Roll Out in UK
After the rolling out in the US several weeks ago, we’re beginning to see AI Overviews appearing in search results…
Google Loses Anti Trust Case
A US judge has ruled against Google in a recent anti trust case, potentially leading to huge changes in how…
Traffic vs Conversions in SEO
More traffic often equates to success in SEO. But what happens when that traffic doesn’t translate to increased revenue? This…
Shopify Review
Shopify feels to some like a new entrant compared to other platforms like WordPress. However, the Shopify platform has been…
Soft 404s and Other Errors
Imagine you’re a hipster going to your favourite restaurant. You’ve checked their online menu and you’re excited to try the…
Rest in Pieces: Universal Analytics
We couldn’t mark the passing of Google’s Universal Analytics without a short farewell from the Herdl team. Universal Analytics (GA3)…
Upcoming Changes in Google Ads
As a PPC agency, we’re always keeping a close eye on updates that could impact our campaigns. Today, we’re excited…
Google Indexing Issue
Throughout last night and into this morning, Google Search has experienced a serious indexing issue affecting both large and small…
Strategies for Black Friday & Cyber Monday 2024
It might feel like you’ve got plenty of time between now and November, but with the year flying by, the…
Google Algorithm Leak Follow Up
The Google documentation leak is still a hot topic at Herdl. As you can imagine, for SEO agencies, this in…
Google Algorithm Leak Analysed
The SEO community is clambering to get their collective head around an unprecedented leak of Google’s algorithm. Through this leak,…
AI Noise & SEO
Even in the age of AI, SEO still lacks the mythical “easy button.” Despite the advanced tools at our disposal,…
Google Marketing Live 2024
Google Marketing Live 2024, held yesterday evening, unveiled a suite of new features designed to elevate advertisers’ strategies and improve…
Key Events and Conversions
A few weeks ago, Ginny Mavin from Google Ads Liaison announced the introduction of key events and conversions in Google…
Keyword Research Tools
Keyword research is an integral part of both SEO and PPC planning. Choosing the right tool to aide keyword research…
Introducing ChatGPT-4o
OpenAI has rocked the digital landscape again with the release of their latest mode “GPT-4o”. This latest model promises faster…
New Google SGE Updates
Google’s recent announcement at their I/O event has sparked a lot of interest and debate within the digital marketing community.…
Create Leicester: Why is Creativity Critical Today?
At the core of Leicester’s creative sector you’ll find Create Leicester, a quarterly event held at the LCB Depot representing…
Adapting Content Strategies for 2024
As an SEO agency, we understand it’s crucial to step beyond the norm and craft content that resonates with uniqueness…
How Important Are Backlinks?
Google’s Gary Illyes recently suggested that links aren’t as critical as they used to be. However, if you dig deeper,…
Cookie Phase Out Delayed
Google has announced another delay in its plan to phase out third-party cookies in Chrome, now extending the deadline to…
Google Site Reputation Abuse Update Analysis
The recent Google Site Reputation Abuse update started rolling out on 5th May and is being colloquially dubbed “Clappa Geddon”…
Predicting Google SGE Launch
Predicting the launch of Google’s Search Generative Experience (SGE) is not an easy task because we’re not privy to Google’s…
Google Site Reputation Abuse Update
The digital marketing landscape braces for a significant shake-up with Google’s latest algorithm update—dubbed the “Site Reputation Abuse Update”. This…
Understanding Google’s latest E-E-A-T and Algorithm Updates
Google’s latest algorithm updates have fine-tuned how E-E-A-T factors into content evaluation, and digital marketers and brands should certainly keep…
Rise of Reddit
Reddit’s sudden surge in SEO visibility has left many in the digital marketing world intrigued. A year ago, the site…
Medium Bans AI Generated Content
Medium has recently updated its content guidelines to explicitly ban the use of AI-generated content, regardless of whether it is…
What is PPC Campaign Management?
Pay-per-click (PPC) is an essential digital marketing channel, but managing it can be quite tricky. So, what exactly is PPC…
Is AI-generated content really worth it?
Let’s face it: Content creation is a beast. We’ve all been there, staring at a blank page, waiting for inspiration…
Remarketing Strategies: How to Re-engage Past Website Visitors with Google Ads
Getting visitors to your website is just the start. The bigger challenge? Turning those visitors into paying customers. Most first-time…
Preparing for Google’s SGE
Google Search, and therefore SEO, is headed towards a transformative period with Google’s announcement to integrate Artificial Intelligence (AI) into…
Google’s March 2024 Core Updates Explained
Another day, another Google core update. The first core update for the year, released on 5 March, significantly impacts how…
Google’s New Asset Update for Search Ads
Google recently announced a significant update to its search ads, introducing an asset-based model that promises to change how PPC…
Google Search Says Goodbye to the Cache Link
Google recently announced it was retiring the cache link from its search results. Once a staple for users wishing to…
Meta’s Financial Health and What It Means for PPC Marketers
Meta recently reported a significant uptick in its ad revenue, a testament to the platform’s enduring appeal to advertisers and…
Enhanced Conversions and Consent Mode Changes (Google Ads)
Google just announced that it will update its advertising and analytics platforms and introduce enhanced conversions and consent mode changes…
Facebook Updates Detailed Targeting
Facebook has announced significant updates to its detailed targeting options. We anticipate these changes will have a significant impact on…
UX and SEO: The Essential Partnership
In today’s fast-paced digital era, we find ourselves reflecting on a shift in the realm of web development and design.…
Takeaways from Google’s Latest SEO Office Hours
The practice of SEO is constantly evolving, often shaped by updates and clarifications from Google. The search team at Google…
Content Creation for SEO
Increasingly, content creation has become a necessity for businesses. It plays a pivotal role in search engine optimisation (SEO), helping…
Google Analytics 4 (GA4) Reporting and Custom Reports
As we approach the launch of Google Analytics 4 (GA4), it’s crucial to understand how to set up and navigate…
The Role of Brand Archetypes in Content Marketing
Brand archetypes are universal themes that help businesses create a deeper connection with their target audience. They serve as a…
Has Google Ditched Page Experience?
Google has recently made significant updates to its ranking systems guide, resulting in the removal of several page experience-related ranking…
What Are Google’s Broad Core Updates?
If you’re involved in the world of search engine optimisation (SEO), you’ve likely heard of Google’s broad core updates. But…
Bing Gains on Google
Google is by far the dominant player in the search. However, recent data has shown that Microsoft’s Bing is steadily…
March Core Update Rollout
Google has recently launched the March 2023 core update – the first of its kind this year. Following a six-month…
Herdl Rated Top SEO Company
We’re extremely proud to share that we’ve been rated one of the top SEO companies in the UK via Clutch.…
The New Bing Chatbot & PPC
Is Microsoft’s New Bing Chatbot The Future of Search Engine Advertising? Microsoft recently presented a demo of its updated Bing…
AI-powered Search FAQs
The announcement from Google regarding AI-powered search through Bard, and Bing’s chat model integration, have certainly caused a stir in…
Google Publish New Link Guidance
Being meticulous about links is crucial to an SEO campaign. Links are a critical ranking factor for major search engines…
Using ChatGPT for Content Creation
As the world becomes increasingly digital, content creation has become a critical part of any marketing strategy. And while creating…
The Future of AI and Search
AI has the potential to seriously disrupt many digital services. We’re likely going to see a huge shift over the…
ChatGPT Content Writing Step by Step Guide (with Prompts)
We’ve been experimenting with AI generated content for some time and wanted to share a few helpful tips based on…
Google’s Guidance On AI-Generated Content
Since the launch of ChatGPT, the topic of AI-generated content has exploded. There has been a lot of debate within…
Important Changes in GA4
As an SEO agency, staying up-to-date with the latest developments in analytics tools is crucial. Google Analytics 4 (GA4) is…
Content Writing Guide
Importance of website content Good website content is essential because it helps effectively communicate your message to your audience and…
Google Analytics 4 Guide
The sunsetting of Universal Analytics (UA) is looming, so it’s time to make that all-important upgrade to Google Analytics 4…
SEO Predictions for 2023
As we move into 2023, it’s essential for business owners and marketers to stay informed about the latest trends and…
Google Algorithm Updates 2022 Recap
In 2022, Google rolled out ten confirmed algorithm updates, including two “core updates” in May and September and two “helpful…