As a specialist PPC and SEO agency in Leicester, we have a strong connection with the educational institutions in our local area that produce an array of fantastic talent. If you’re currently studying in Leicester or thinking about doing so, some of this information might help you.
Leicester’s Marketing Education Hub
Leicester is unique in that three prestigious universities each bring distinct strengths to the table when it comes to studying in marketing. Other higher education courses are also available through colleges across Leicester and wider Leicestershire. In addition, the city’s position at the crossroads of British retail and commerce creates opportunities for students to gain practical experience while studying.
University Options and Specialisations
De Montfort University offers marketing degrees with a focus on digital innovation and creative strategy. I studied my master’s degree in creative technologies here at the Institute of Creative Technologies. Their city centre campus puts students within walking distance of Leicester’s thriving business district. The University has a great relationship with local companies, with marketing programmes integrating live briefs from local companies, giving students hands-on experience before graduation.
The University of Leicester tends to combine traditional marketing theory with contemporary practice. Their courses emphasise strategic thinking and data-driven decision making. The campus, set in beautiful grounds south of the city centre, provides a focused learning environment while maintaining strong links with other regional businesses.
Loughborough University, located just 20 minutes from Leicester, holds a strong reputation for sports marketing and brand management. Often forgotten when considering learning opportunities in and around Leicester, the Uni is considered one of the very best in the country. Their marketing degrees incorporate extensive industry placements, helping you build professional networks while studying.
Course Structure and Content
Marketing degrees at Leicester’s universities share core fundamentals but diverge in specialisation options. First-year modules typically cover marketing principles, consumer behaviour, and business communications. Second and third years allow you to tailor your studies through elective modules. While specialisation doesn’t necessarily pigeonhole your career, it certainly helps to be studying in an area that’s going to benefit you going forward. Think about what’s going to useful in both theory and practical situations – real world experience is also crucial.
All three universities offer unique educational experiences. The courses on offer change from year to year in line with new trends, new technologies and market changes. At the time of writing, DMU specialises in digital marketing and social media strategy courses. Leicester University focuses on international marketing and market research. Loughborough excels in sports, retail and brand development programmes.
Beyond the Classroom
Creative Triangle have a specific University Partnership initiative which is the link between the universities in and around Leicester. Programmes like this breed innovation and creativity into Leicester’s educational facilitates and the wider area.
The Cultural Quarter hosts marketing agencies and creative businesses, many of which offer internships to local students. These connections help transform theoretical knowledge into practical skills.
Create Leicester is a series of events and workshops that unite digital professionals across Leicester. Regular meetups create lasting connections between Leicester’s creative community and leading practitioners, strengthening the city’s position as a centre for digital excellence.
Career Development
Marketing graduates from Leicester’s universities enter diverse career paths. Common roles include:
- Digital marketing managers
- Brand strategists
- Marketing analysts
- Social media coordinators
- SEO Specialists
- PPC Specialists
- Content strategists
All the universities help to connect students with businesses seeking marketing talent and local events such as Leicester Business Festival are a great way for students and recent graduates to make new connections.
Entry Requirements
Entry requirements vary by institution year by year – current research suggests:
DMU typically asks for:
- 112-120 UCAS points
- GCSE Maths and English at grade C/4
Leicester University requires:
- 120-128 UCAS points
- GCSE Maths and English at grade B/6
Loughborough looks for:
- 128-136 UCAS points
- GCSE Maths and English at grade B/6
Professional Development
Each university provides career support services that include:
- CV workshops
- Interview preparation
- Industry mentoring programmes
- Professional certification options
The Marketing Meetup connects current students with alumni, creating mentorship opportunities and job leads.
Application Process
UCAS handles applications for all three universities. Key dates:
- September: Applications open
- January: Main application deadline
- February-March: Interview periods
- May: Final decisions
Next Steps
Whether you’re a current student or looking to study marketing in higher education, Leicester offers lots of opportunities. The city’s vibrant culture and supportive events for individuals and businesses creates career pathways you won’t find anywhere else.
If you’d like to learn more about studying marketing in Leicester or any general career advice, reach out to our team who’d be happy to help.