As we move into 2023, it’s essential for business owners and marketers to stay informed about the latest trends and changes in search engine optimisation (SEO). While it’s always tricky to predict precisely what the future holds, there are a few key trends and predictions that SEO agencies are eyeing for the coming year.
Google’s Dominance will be Challenged
One trend likely to continue is the growth of new and competing search engines. While many of these engines already exist, they could see increased exposure in 2023 as larger platforms face increased scrutiny from regulatory bodies. These changes to the SEO landscape could be an excellent opportunity for businesses to explore alternative ways of reaching their audience and learn how to optimise their content for these new platforms.
Helpful Content Updates
Another trend that SEO experts predict is a focus on “helpful content” by Google. With an increasing number of websites relying on low-quality content to rank well in search results, Google is taking action to improve the information it presents to users. Brands will need to focus on providing valuable and expert insights to their audience rather than simply trying to game the system.
As we move closer to a global recession, it’s also possible that some “old school” tactics, such as link exchanges and other short-term strategies, will see a resurgence. Unfortunately, while these tactics may offer quick, short-term benefits, they can also end up costing brands more in the long run. To avoid this pitfall, building a solid foundation of high-quality content that will continue to benefit your business in the long term is essential.
In summary, 2023 is shaping up to be an exciting year for SEO. Moving markets and changing landscapes create enormous opportunities for clients who invest wisely. By staying informed and focusing on providing valuable, expert insights to your audience, you can set your business up for success in the months ahead. If you’d like to learn more about how our SEO services can help you, we’re on hand to answer any questions.