If you’re involved in the world of search engine optimisation (SEO), you’ve likely heard of Google’s broad core updates. But what exactly are these updates, and why do they matter?
Simply put, Google’s broad core updates are changes to the search engine’s algorithm that affect how websites are ranked in search results. These updates are designed to improve the overall quality of search results for users by rewarding sites that provide the most relevant and useful information.
Explanation of Google’s Algorithm Updates
Google is constantly updating its algorithm to provide the best possible search results. These updates can be minor tweaks or major overhauls, and they can significantly impact website rankings.
There are several different types of Google algorithm updates, including:
- Broad core updates
- Specific updates (such as the Panda and Penguin updates)
- Featured snippets updates
- Local search updates
Difference Between Core Updates and Other Updates
While all Google algorithm updates can impact website rankings, broad core updates are particularly significant. Unlike specific updates, which are targeted at addressing particular issues (such as websites with low-quality content or spammy backlinks), broad core updates are designed to assess the overall quality of websites.
Broad core updates take a holistic approach to website evaluation, considering a wide range of factors to determine which sites are most deserving of top rankings. Because these updates affect the entire algorithm, their impact on website rankings can be more significant than other types of updates.
Types of Broad Core Updates
Google typically releases several broad core updates each year. Each update has its own name (such as the June 2019 Core Update or the May 2022 Core Update) and is designed to improve the search experience for users.
Broad core updates can affect all types of websites, but they tend to have a more significant impact on sites that are heavily focused on specific topics or industries (such as health, finance, or news).
How Do Broad Core Updates Affect Websites?
Broad core updates can have a significant impact on website rankings and traffic. When a broad core update is released, Google evaluates all websites in its index and adjusts their rankings based on the new algorithm criteria.
Some websites may see an increase in rankings and traffic due to the update, while others may experience a drop in rankings and traffic. In some cases, the impact of a broad core update may not be immediately apparent and may take several weeks or months to manifest fully.
Changes in Rankings
The most apparent effect of a broad core update is changes in website rankings. According to the updated algorithm, websites that are deemed to be of higher quality may see an increase in rankings, while those that are considered to be of lower quality may see a drop in rankings.
Effects on Traffic
Changes in rankings can also have a significant impact on website traffic. For example, websites that experience a drop in rankings may see a corresponding reduction in traffic. In contrast, those that experience an increase in rankings may see a corresponding increase in traffic. Obviously, changes such as these can significantly impact the success of a website, particularly for businesses that rely on organic search traffic to generate leads and sales.
Impact on Search Queries
Broad core updates can also have an impact on search queries themselves. For example, when Google updates its algorithm, it may change the queries that trigger specific results. Adjustments related to search intent can affect the types of keywords and phrases that websites need to target to rank well in search results.
How to Respond to Broad Core Updates
If a broad core update has impacted your website, there are several steps you can take to respond and improve your rankings:
Conducting a Site Audit
The first step is to conduct a thorough site audit to identify areas that may be impacting your rankings. This may include issues with site speed, mobile responsiveness, or content quality.
Once you’ve identified areas for improvement, focus on updating your website content to ensure it is high-quality, informative, and relevant to your target audience.
Improving Site Speed and User Experience
In addition to content, factors like site speed and user experience can also impact your rankings. Consider implementing changes to improve these areas, such as optimising images or reducing page load times.
Building Quality Backlinks
Backlinks are an essential factor in SEO rankings. Focus on building quality, relevant backlinks to your site to improve your rankings.
Staying Up-to-Date with Best Practices
Finally, it’s crucial to stay up-to-date with the latest SEO best practices and algorithm updates to ensure your website is continually optimised for success.
Common Misconceptions About Broad Core Updates
There are several common misconceptions about broad core updates that can lead to confusion or misunderstanding. Some of the most common myths include the following:
- That broad core updates only target low-quality websites
- That the updates target specific types of content (such as clickbait or fake news)
- That the updates are designed to punish websites for certain practices (such as keyword stuffing)
- In reality, broad core updates are designed to improve the overall quality of search results, and they evaluate websites
- based on a wide range of factors to determine their rankings.
Google’s broad core updates are an important aspect of SEO, and they can significantly impact website rankings and traffic. By understanding how these updates work and taking steps to respond and improve, website owners can ensure their sites remain competitive and successful in search results.
If you’re unsure how to respond to a broad core update or need help to improve your website’s SEO, consider working with an experienced SEO agency that can help guide you through the process.
Are broad core updates the same as other Google algorithm updates?
No, broad core updates are designed to evaluate the overall quality of websites, while other updates may be targeted at specific issues.
Can a website recover from a drop in rankings due to a broad core update?
Yes, by taking steps to improve the content, site speed, and other factors, a website can recover from a drop in rankings caused by a broad core update. Often, results are limited until the next core update rolls out.
How often are broad core updates released?
Google typically releases several broad core updates each year.
Can broad core updates target specific types of content?
No, broad core updates are designed to evaluate websites based on a wide range of factors, not usually specific types of content.
Should I work with an SEO agency to respond to a broad core update?
Working with an experienced SEO agency can help respond to a broad core update and improve your website’s rankings and traffic. Having an experienced team, who have responded to updates in the past, is incredibly valuable.