Digital Marketing

Introducing ChatGPT-4o

OpenAI has rocked the digital landscape again with the release of their latest mode “GPT-4o”. This latest model promises faster and smarter interactions across multiple inputs and outputs, including text, video, and audio. Unlike the previous ChatGPT-4 version, GPT-4o is freely available, with paid users benefiting from up to five times higher capacity limits. This is a bit of a game changer as accessibility to their most powerful model will be much higher.

Key Features of GPT-4o

One of the standout improvements in GPT-4o is its increased speed. Users can expect real-time responses, making interactions seamless and more intuitive. Additionally, GPT-4o doesn’t just understand text; it also processes and generates content across visual and audio formats. This is a significant leap towards a more integrated and versatile AI experience. These two improvements are possibly the most significant in making interactions much more fluid and human-like. Taking to the AI is like talking to a human, it understand nuances in speech and adapts its responses well – this is what everyone wanted from Siri and Alexa. There are plans to introduce video chat capabilities which will broaden the usability, capability and appeal, taking AI chat to a whole new level.

In addition to the release of the new model, OpenAI has overhauled the whole ChatGPT interface. The design update feels like an attempt to enhance user engagement and streamline the overall experience to perhaps to address the lack of uptake. Mira Murati, OpenAI’s Chief Technology Officer, announced these updates during a livestream event, emphasising that the new model is not only faster but also more capable across different types of content.

Google’s Gemini

Google recently unveiled updates to its own AI model, Gemini. The announcement of Gemini 1.5 and Gemini Advanced brings several noteworthy enhancements that position it as a strong competitor to GPT-4o. With an expanded context window, Gemini can process and generate more complex and nuanced responses which makes longer or more detailed prompts and responses much easier and more accurate. In addition, Gemini users can now upload and manage documents, including PDFs, directly within the platform. This feature integrates seamlessly with Google Drive, enabling users to tag and access specific parts of their documents for more efficient information retrieval.

GPT-4o vs. Gemini

chatgpt on screen

Both GPT-4o and Gemini bring significant advancements to the AI landscape, but how do they stack up against each other?

Performance and Speed

GPT-4o is praised for its speed, generating content almost instantaneously. In direct comparisons, GPT-4o often completes tasks faster than Gemini, making it ideal for applications where time is of the essence.

Content and Response Quality

While both models produce high-quality content, there are notable differences. GPT-4o seems to excel in generating varied and engaging responses, often with a more conversational tone. It feels like there’s been a step up on creating more human-like interactions. Gemini, on the other hand, provides detailed and structured outputs, which can be particularly beneficial for more technical or document-heavy tasks. Gemini’s responses appear more like previous versions so it will be interesting to see if this changes in the future.

Multimodal Capabilities

GPT-4o’s ability to handle text, vision, and audio in a unified manner gives it an edge in versatility. This multimodal approach allows for more integrated applications, such as interactive multimedia experiences and comprehensive content generation.

User Interface and Integration

Both platforms have made strides in improving user interfaces. GPT-4o’s updated interface is designed to be more intuitive and visually engaging, while Gemini’s integration with Google Drive and other Google services enhances its functionality for users deeply embedded in the Google ecosystem.


An area where GPT-4o faces criticism is its tendency to generate content that may lack rigorous fact-checking. In tests, GPT-4o sometimes produced responses with fictional names and unverified information, highlighting a potential drawback for users who rely heavily on accurate data. Gemini, however, includes mechanisms for verifying facts, though it may still face challenges with less well-known or niche queries.

Practical Applications

For businesses and developers, choosing between GPT-4o and Gemini depends largely on specific needs and use cases.

Developers and Technical Users

If speed and multimodal capabilities are paramount, GPT-4o is likely the better choice. Its ability to handle a variety of content types efficiently makes it suitable for dynamic applications.

Business and Document Management

For businesses that require robust document handling and integration with existing tools like Google Drive, Gemini offers significant advantages. Its enhanced context window and detailed response generation are ideal for managing complex information and workflows. We see this being particularly useful for many of our clients.

General Users

For general users looking for an accessible and versatile AI experience, both models offer unique benefits. GPT-4o’s free availability and rapid responses make it an attractive option, while Gemini’s structured outputs and Google integration provide added utility. The latest improvements for text, audio and video with GPT-4o give it the edge here but Gemini won’t be far behind.


The launches of GPT-4o and Gemini represent significant milestones in AI development and even give a hint of what’s to come in the future. AI is becoming more integrated in our lives – flashes of films like minority report or i-Robot spring to mind where we can communicate with technology without a keyboard and those interactions feel normal and fluid. While the “stickiness” of AI tools doesn’t appear to have taken off with general users, these new additions are already making waves with early adopters, technology enthusiasts and digital marketers. Our interest comes from personal interest, our own productivity and marketing but also how we can provide more effective services for our clients. If you’d like to discuss these updates or learn more about AI in general, be sure to get in touch.

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