Gareth Morgans

Two awards. One website. And a very happy team at Herdl! Our work on the Design4Retail (D4R) website, Ideas Made…

In August, Anthropic confirmed that Claude now applies an invisible watermark to everything it produces: text, images and code. The…

Google is merging its tracking tools to make them easier to manage. Google first revealed the merger of the standalone…

Creative potential often gets stuck behind closed doors, and for many young people in Leicester, Pedestrian is the place that…

In the first week of September, two new flagship AI models were released within days of each other, each arriving…

It takes hackers an average of five hours to begin exploiting a new vulnerability after it’s published. And Patchstack’s latest…

Microsoft Advertising has announced several updates to give advertisers more visibility into AI search performance and make it easier to…

Recently, one of the biggest questions surrounding publishing AI-assisted content has been whether Google penalises it. Google has stated that…

On 6 August, Google Merchant Centre experienced an outage that lasted more than three days, affecting advertisers and merchants using…

For years, businesses have used chatbots to answer simple questions or direct customers to the right page. Meta is now…

Google revealed Gemini Intelligence at its Android Show on 12 May, introducing what it describes as the new era of…

If you’ve followed any of the announcements from Google Marketing Live 2026, you’ll probably have noticed one phrase mentioned by…

This is a strange topic to write about as our blog is usually an area dedicated to digital news, updates…

Anthropic is changing direction on third-party agent access for Claude. After tightening restrictions in April this year, the company has…

Google Marketing Live (GML) for the EMEA region took place on the 21st of May 2026 and featured the latest…

Google has announced that its annual event, Google Marketing Live, will take place on Thursday, the 21st of May 2026,…

On 12 March 2026, LinkedIn’s Hristo Danchev announced that the platform will be introducing a new AI-powered ranking and retrieval…

OpenAI is changing how shopping will now work inside ChatGPT. The company is shifting away from in-platform purchases and toward…

Google has updated its visual search feature, Circle to Search, to allow users to identify and explore multiple objects within…

In its Q4 2025 earnings call, Reddit revealed that 80 million people now use its on-platform search feature every week.…

OpenAI recently rolled out shopping features directly inside ChatGPT Search. Ask about “the best running shoes for flat feet” or…

A lot of businesses dismiss email marketing as outdated, pouring resources into other marketing activities while what’s potentially your most…

Writing content has become one of the most common use cases for AI. Large language models (LLMs) are, by nature,…

This year’s Google I/O 2025 conference (coupled with key announcements from Google Marketing Live) delivered a clear message: Artificial Intelligence…

The AI Trend Right now, AI is clearly the hot trend – and no one wants to miss out. But…

Scaling a Google Ads account isn’t as simple as increasing budgets and hoping for the best. Google’s systems are sensitive…

We are pleased to share an incredible opportunity to support Leicester’s young adults through a local charity – Pedestrian’s transformative…

Almost every eCommerce brand runs Google Shopping ads – and if they aren’t they should be! Surprisingly, very few optimise…

Make the Biggest Difference as Early as Possible There’s a fundamental principle we apply at Herdl that transforms how eCommerce…

Often brands fall into a trap of overcomplicating their messaging. In doing so, these businesses create multiple problems for themselves…

Businesses often assume that customers see them the way they see themselves. We know from experience that’s rarely the case.…

Businesses sometimes struggle with this concept because they’ve never actually taken the time to look at what makes them different…

I’m following up on a previous article about AI in Google Ads with an example of where AI has got…

As a Google Ads agency, we’re in a unique position, having had access to many Google Ads accounts over many…

Over the last 12+ months, Google’s platform changes spotlight an important shift in digital advertising. The integration of AI and…

We’re proud to share another year where we’ve delivered fantastic results for our clients. Digital marketing is always changing and…

We’ve come across situations time and time again where a client has attempted to generate better marketing results independently without…

If you’re working in SEO in Leicester, PPC or any other digital marketing discipline, attending regular meet ups and events…

As long as we’ve offered SEO services, starting back in 2012, we’ve always began every relationship with a free SEO…

As a specialist PPC and SEO agency in Leicester, we have a strong connection with the educational institutions in our…

A new advertising option called Search Max might transform how businesses run their paid search campaigns in the near future.…

Most brands face challenges with Google Ads because they misunderstand their market position. There are some basic principles that can…

Conversion rate optimisation (CRO) is a key part of our role as a PPC agency. In order to deliver results…

Ambitious brands are always looking to achieve more from their paid media campaigns. It’s not uncommon for us to work…

The trend of account consolidation in Google Ads refers to Google’s encouragement to move away from highly granular account structures.…

A US judge has ruled against Google in a recent anti trust case, potentially leading to huge changes in how…

Shopify feels to some like a new entrant compared to other platforms like WordPress. However, the Shopify platform has been…

As a PPC agency, we’re always keeping a close eye on updates that could impact our campaigns. Today, we’re excited…

It might feel like you’ve got plenty of time between now and November, but with the year flying by, the…

Google Marketing Live 2024, held yesterday evening, unveiled a suite of new features designed to elevate advertisers’ strategies and improve…

A few weeks ago, Ginny Mavin from Google Ads Liaison announced the introduction of key events and conversions in Google…

OpenAI has rocked the digital landscape again with the release of their latest mode “GPT-4o”. This latest model promises faster…

At the core of Leicester’s creative sector you’ll find Create Leicester, a quarterly event held at the LCB Depot representing…

Google has announced another delay in its plan to phase out third-party cookies in Chrome, now extending the deadline to…

Medium has recently updated its content guidelines to explicitly ban the use of AI-generated content, regardless of whether it is…

Pay-per-click (PPC) is an essential digital marketing channel, but managing it can be quite tricky. So, what exactly is PPC…

Let’s face it: Content creation is a beast. We’ve all been there, staring at a blank page, waiting for inspiration…

Getting visitors to your website is just the start. The bigger challenge? Turning those visitors into paying customers. Most first-time…

Google recently announced a significant update to its search ads, introducing an asset-based model that promises to change how PPC…

Meta recently reported a significant uptick in its ad revenue, a testament to the platform’s enduring appeal to advertisers and…

Google just announced that it will update its advertising and analytics platforms and introduce enhanced conversions and consent mode changes…

Facebook has announced significant updates to its detailed targeting options. We anticipate these changes will have a significant impact on…

The practice of SEO is constantly evolving, often shaped by updates and clarifications from Google. The search team at Google…

Increasingly, content creation has become a necessity for businesses. It plays a pivotal role in search engine optimisation (SEO), helping…

As we approach the launch of Google Analytics 4 (GA4), it’s crucial to understand how to set up and navigate…

Brand archetypes are universal themes that help businesses create a deeper connection with their target audience. They serve as a…

Google is by far the dominant player in the search. However, recent data has shown that Microsoft’s Bing is steadily…

Google has recently launched the March 2023 core update – the first of its kind this year. Following a six-month…

We’re extremely proud to share that we’ve been rated one of the top SEO companies in the UK via Clutch.…

Is Microsoft’s New Bing Chatbot The Future of Search Engine Advertising? Microsoft recently presented a demo of its updated Bing…

The announcement from Google regarding AI-powered search through Bard, and Bing’s chat model integration, have certainly caused a stir in…

Being meticulous about links is crucial to an SEO campaign. Links are a critical ranking factor for major search engines…

As the world becomes increasingly digital, content creation has become a critical part of any marketing strategy. And while creating…

AI has the potential to seriously disrupt many digital services. We’re likely going to see a huge shift over the…

We’ve been experimenting with AI generated content for some time and wanted to share a few helpful tips based on…

Since the launch of ChatGPT, the topic of AI-generated content has exploded. There has been a lot of debate within…

As an SEO agency, staying up-to-date with the latest developments in analytics tools is crucial. Google Analytics 4 (GA4) is…

Importance of website content Good website content is essential because it helps effectively communicate your message to your audience and…

The sunsetting of Universal Analytics (UA) is looming, so it’s time to make that all-important upgrade to Google Analytics 4…

As we move into 2023, it’s essential for business owners and marketers to stay informed about the latest trends and…

In 2022, Google rolled out ten confirmed algorithm updates, including two “core updates” in May and September and two “helpful…

Google’s Knowledge Graph has undergone a number of significant changes since its initial release in 2012, making it one of…

Google has recently announced an update to its “helpful content system“, which aims to reduce low-quality content and make it…

As a digital marketing agency, we know that recognising your target audience is essential to the success of your PPC…

There’s no question that SEO and PPC are two of the most effective digital marketing channels available. But which one…

User experience can be defined as a person’s overall experience when using a product, system, or service. In the case…

Google has been rolling out a significant update to their spam filter. This update is designed to crack down on…