WordPress is the most widely used content management system (CMS) in the world. Launching in 2003 as a blogging platform, WordPress has evolved into a highly-flexible CMS that powers enterprise solutions and smaller business sites alike. An incredible 40% of all websites in the world use WordPress, including 15% of top sites (based on traffic).
Due to its dominance, WordPress has recently been singled-out by Microsoft for a new feature which could have significant SEO implications. The Principle Program Manager at Bing, Fabrice Canel, has put forward a proposal for WordPress sites to directly push new and updated pages directly to search engines. His feature request outlines integrating WordPress Core with Bing, and all other search engines like Google, providing direct notifications when pages are published or updated.
The feature would ensure that WordPress content is always up to date and fresh within search engines, rather than relying on crawl budgets and schedules. The result for WordPress site owners could be very noticeable, speeding up the process of getting new content noticed and indexed by Google and Bing.
In his proposal, Fabrice Canel has even offered for Microsoft to develop the open-source code for this feature, which would be handed over to the WordPress Core team to validate and approve. Bing have already created a URL Submissions Plugin that integrates with Bing Webmaster Tools. However, this request goes a lot further, proposing the functionality as a core feature, enabled by default and integrations with other search engines too.
If accepted, WordPress sites would have an SEO advantage over other websites, bypassing issues related to crawl budgets and slow schedules. This kind of feature could take several months to complete but have a long-lasting impact. We’ll be keeping a close eye on this request and are eager to see how WordPress respond.
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