Abongile Silonga

There’s plenty of discussion across the web right now about the use of AI in marketing and one area that’s…

Meta, the company behind Facebook, Instagram, Messenger, Threads, and WhatsApp, has been crawling the web at a pace that looks…

For years, Reddit has been one of the most consistently cited sources in AI search, so a sudden drop in…

AI search is an important discovery channel for consumers, but measuring your visibility within AI platforms has been difficult until…

The search landscape is changing quickly, and brands that wait to adapt risk falling behind. When Google began rolling out…

AI is becoming a much bigger part of the ecommerce buying journey. Shopify’s latest data shows how quickly this is…

Google’s most recent spam update began on 18 August and finished on 21 August, taking two days and 16 hours…

In July, Google updated its Review Snippet Structured Data guidelines with a clear warning about fake and undisclosed incentivised reviews.…

For years, improving ecommerce performance often meant writing better product descriptions, creating stronger imagery or refining ad creative. These still…

In July 2026, Google announced an update to Search Console that speaks to how search is changing today. Content creators…

In June 2026, the UK’s Competition and Markets Authority (CMA) ruled that publishers should have more control over whether their…

A new study by Search Engine Land in partnership with Fractl shows that, although it was predicted in 2024 that…

Google has confirmed that its June 2026 Spam Update has finished rolling out, completing in just two days between 24…

One of the biggest shakeups we’ve seen in the world of search to date is when Google first launched its…

As Google’s AI-powered search experiences continue to grow, one question that has persisted over the past few years is how…

AI Overviews (AIOs) have become one of the most significant changes to search in years. AIOs are AI-generated summaries that…

Google’s May core update has officially finished rolling out, and while the company says most websites don’t need to take…

When Google first rolled out AI Overviews, the reaction we observed across the SEO community was deep concern over declining…

For many years, topical authority has been an essential part of SEO. If your website covered a subject in depth…

Listicles have been a staple in SEO for years. They’re easy to scan, simple to structure and often perform well…

The term “AI slop” was named Word of the Year in 2025 by Merriam-Webster, and for good reason. Across blog…

Images play an important role in how people experience your website. They add context, bring products to life and help…

Search behaviour is shifting as AI Overviews change how people look for information and make decisions. People aren’t browsing as…

Google has introduced the Universal Commerce Protocol (UCP), a new open standard designed to power agentic commerce. This next step…

Google wrapped up its December 2025 core update on 29th December after an 18-day rollout. If you’ve noticed your rankings…

Google’s AI Mode has been getting a lot of heat for ‘killing clicks’ by answering users’ questions directly, eliminating the…

If there’s one thing that humans, search engines, and AI platforms have in common, it’s that they all respond in…

Reddit has quickly become one of the most influential platforms in the search ecosystem. With over 110.4 million daily active…

New research reveals how shoppers are using Google’s AI Overviews across different shopping categories and phases of their buying journey.…

A new study by Nectiv has revealed that ChatGPT still depends on traditional search to find its answers. The data…

If you’ve ever wondered whether backlinks still make a difference in SEO, the answer is yes – backlinks are a…

Your Instagram posts can now compete with websites in Google search results. From 10 July 2025, Instagram began allowing public…

In our 13+ years as a digital marketing agency, we’ve seen how customer purchases rarely happen in a single moment.…

You’ve invested effort and resources driving traffic to your website, but are those visitors converting? A lot of companies are…

Title tags are an important (yet often overlooked) component of effective on-page SEO. They influence your search rankings for target…

Why Content Strategy Matters for SEO When a user types a query in Google, the search engine acts as a…

We previously provided information on internal link strategies back in 2018 – while our approach hasn’t changed dramatically since then,…

What is a Content Pyramid? A content pyramid is a strategic approach to structuring website content that creates a clear…

E-A-T (Expertise, Authoritativeness, and Trustworthiness) was introduced in 2014 as part of Google’s quality rater guidelines. The framework gained significant…

As an SEO agency, we rely heavily on several tools to get our job done effectively. However, many major SEO…

Establishing a clear and concise strategy for any marketing campaign is crucial. Without one, activities become directionless and fragmented, and…

Understanding SEO targeting With SEO, we can’t rely on user data like demographics, interests or tracked behaviours like other marketing…

After the rolling out in the US several weeks ago, we’re beginning to see AI Overviews appearing in search results…

More traffic often equates to success in SEO. But what happens when that traffic doesn’t translate to increased revenue? This…

Imagine you’re a hipster going to your favourite restaurant. You’ve checked their online menu and you’re excited to try the…

We couldn’t mark the passing of Google’s Universal Analytics without a short farewell from the Herdl team. Universal Analytics (GA3)…

Throughout last night and into this morning, Google Search has experienced a serious indexing issue affecting both large and small…

The Google documentation leak is still a hot topic at Herdl. As you can imagine, for SEO agencies, this in…

The SEO community is clambering to get their collective head around an unprecedented leak of Google’s algorithm. Through this leak,…

Even in the age of AI, SEO still lacks the mythical “easy button.” Despite the advanced tools at our disposal,…

Keyword research is an integral part of both SEO and PPC planning. Choosing the right tool to aide keyword research…

Google’s recent announcement at their I/O event has sparked a lot of interest and debate within the digital marketing community.…

As an SEO agency, we understand it’s crucial to step beyond the norm and craft content that resonates with uniqueness…

Google’s Gary Illyes recently suggested that links aren’t as critical as they used to be. However, if you dig deeper,…

The recent Google Site Reputation Abuse update started rolling out on 5th May and is being colloquially dubbed “Clappa Geddon”…

Predicting the launch of Google’s Search Generative Experience (SGE) is not an easy task because we’re not privy to Google’s…

The digital marketing landscape braces for a significant shake-up with Google’s latest algorithm update—dubbed the “Site Reputation Abuse Update”. This…

Reddit’s sudden surge in SEO visibility has left many in the digital marketing world intrigued. A year ago, the site…

Google Search, and therefore SEO, is headed towards a transformative period with Google’s announcement to integrate Artificial Intelligence (AI) into…

Google recently announced it was retiring the cache link from its search results. Once a staple for users wishing to…