Royal Mail

Analytics

Royal Mail are one of the best-known and largest delivery companies in the UK. They have a strong reputation as a reliable national service provider and household brand name.

Overview

As part of a larger overhaul of their intranet and internal systems, Royal Mail required in-depth analytics of user behaviour and feature uptake. The aim of the project was to provide new and updated systems for staff, with ongoing reporting to stakeholders regarding how their platform was being used. Additionally, live data was to be published on the intranet system for internal use.

Implementation

Google Analytics

We worked closely with Royal Mail’s development team to provide consultation on the best methods to implement tracking and analysis. Google Analytics was selected as their preferred digital analytics tool. Following discussions with various teams, we planned how users and behaviours would be tracked through custom events, goals and segmentation. Technical support was provided during implementation with assistance given to publish live data on the internal website through Google Analytics API.

Speak to Us

We’re proud of our specialist knowledge in data analysis and advanced Google Analytics implementation. Whether you have a project already in mind or would like to learn how these services might benefit you, please get in touch.

Make the Leap.

London

4TH FLOOR, SILVERSTREAM HOUSE,
45 FITZROY STREET,
W1T 6EB,
LONDON, UK

0208 0500 442

Leicester

4 PASS COURTYARD,
ASHBY DE LA ZOUCH,
LE65 1AG,
LEICESTER, UK

0116 3400 442

Berlin

FACTORY,
LOHM√úHLENSTRASSE 65,
12435 BERLIN,
GERMANY

+49 30 8009 8414

Email

HELLO@HERDL.COM

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