Google has announced their annual webspam report for 2020. The report details the new advancements in artificial intelligence that have helped reduce spam sites from showing up on Google’s search results pages by more than 80%. This blog post will discuss what is new about the latest webspam report and how it affects SEO strategies.
Google said it focused on protecting searchers from misinformation around the pandemic. The spam team at Google was able to “extend protection” for critical searches on COVID and took many steps to improve their coverage against online fraud, scams, and spamming attempts.
Spammy ads and poor content made up around 40 billion pages published in 2020, 60% higher than the previous year. The company also credits advances in artificial intelligence by reducing sites that have auto-generated or scraped content by more than 80%.
Google has been investing heavily in Artificial Intelligence in recent years. These advancements are helping their search results to stay spam free, helping to ensure they deliver a high-quality user experience with accurate information about products and services.
Many people use Google as a search engine for products and services that they need. Google has become so popular because of its accuracy in delivering the most relevant information to its users, leading potential buyers to purchase the product or service because Google is deemed trustworthy. Google said it focused on protecting searchers from misinformation.
The company launched a tool for its search engine called “Fact Check” in 2017 to display information about news stories and rate their accuracy based on content from around the web. Google wants to help searchers stay informed and safe with new features. They’ve added the “more about this result” feature, which will show you more information on what your search result is about, including news articles, videos, and other sources of information from around the web. You can also find out if there are any scams or frauds associated with your search results by clicking on the “advertiser details” link in the upper-right corner of each ad.
These latest efforts show Google is working towards keeping search results free from misinformation, extending to its information panels for news sources.
Google’s investment into Artificial Intelligence can be seen through advancements in machine learning algorithms concerned with ranking results. Google has a lot of power. It’s the most popular search engine in the world and continues to grow. As an SEO agency, we need to understand how and why Google is making changes and how this might affect SEO strategies.
Google has stated that protecting its users is one of its core values and seeks to curate the best information from the Internet. If you need help with SEO or would like more information on how Google is cracking down on spam content, get in touch today.