90 DAY PLAN
We work to a 90 day planning cycle to ensure your campaign is well organised and always progressing. Our process is highly effective and has been refined over many years of working within the digital sector.
KEYPHRASE RESEARCH
Research is essential to determine the most effective keyphrases for your campaign and helps us better understand the SEO landscape for your particular sector. This important step enables us to plan how we will approach your campaign.
OPTIMISE & MAINTAIN LANDING PAGES
Landing pages are the pages that will rank in Google and other search engines for your agreed set of keyphrases. For SEO to be most effective, each keyphrase requires its own unique landing page. Working within the constraints of your website, we will continually optimise and maintain a specified number of landing pages on your website.
LOCAL DIRECTORY SUBMISSIONS
Links have always been one of the most important ranking factors. Google and other search engines use links to decide where to rank your website in their results pages for certain keyphrases. Directories provide opportunities to quickly build relevant links to your website and create a foundation for further link building. We’ll submit optimised and consistent listings to a specified number of online directories.
OPTIMISED GOOGLE MY BUSINESS LISTING
Google My Business is a service offered by Google which allows you to submit details about your organisation directly into the search engine. Creating an optimised Google My Business listing helps Google understand your organisation and the products or services that you offer. By completing this listing properly, it also allows your information to be submitted to Google’s Knowledge Graph, results Carousel, Local 3-Pack and AMP. An optimised listing will provide many more ranking opportunities and will improve click-through rates.
GOOGLE SEARCH CONSOLE OPTIMISATION
Google Search Console is a tool offered by Google where you can learn a great deal of information about how your website is interpreted by search engines. The tool contains multiple features that enable us to submit files and data directly to Google, regarding your website, which helps Google read and understand your website and content.
GOOGLE ANALYTICS GOALS & CONVERSION TRACKING SETUP
Using Google Analytics, we will create a number of goals that allow us to track and report on progress. We’ll first discuss with you certain objectives, such as visiting a page or filling out a contact form, and set up goals in Google Analytics that will track these actions on the website. If your website accepts transactions we’ll also ensure conversion tracking is properly set up to accurately record and report on payments.
SEO LINK BUILDING
As previously mentioned, links are integral to SEO and one of the top 3 rankings factors officially announced by Google. Building links is a time consuming and difficult process but extremely rewarding for SEO. There are many factors to consider when building links such as the quality and relevancy of the referred, content and anchor as well as where to link to on your website, to name just a few. We will guarantee a specified number of new, high quality and relevant links to your website each month as part of our campaign.
HERDL REPORTING DASHBOARD
We’ll design and create a reporting dashboard for your campaign that reports to you all the key information related to progress and goals. This live report will be accessible at all times and will allow you to view information at any time period throughout the campaign – enabling you to track and compare results.
ACCOUNT MANAGEMENT
We’ll pro-actively be thinking of new ways to grow your campaign, suggesting new ideas and techniques to achieve better rankings. In addition, we’re always on hand to answer any questions you might have related to the work we’re doing or how your campaign is progressing.