Leicester High School for Girls
Leicester High are one of the best schools in the country with a reputation for delivering a first class education for over 100 years. Judged "outstanding" in every category, the school caters for both junior and senior aged pupils.
The team at Leicester High approached us to help improve their visibility through search. Although very well-known in the local area, Leicester High found that many of their intake are often new to the area, having recently moved to Leicester. Therefore, Leicester High required an SEO strategy that would improve national rankings, for people searching for the best schools in Leicester, as well as fighting off local competition.
COLOUR & TYPOGRAPHY
Local & National Keyphrases
Thinking about how potential pupils would be searching for new schools, we approached Leicester High’s campaign looking at both local and national rankings. We understood that the site would need to rank well locally, to attract parents and pupils within the local area but also rank nationally for those planning a move to Leicester.
Leicester High have experienced significant improvements in their organic SEO rankings, both locally and nationally. Most importantly, they’re website is receiving increased traffic from organic channels which naturally leads to more enquiries. During the course of the campaign, Leicester High have overtaken key competitors and now maintain dramatically higher rankings across their focus keyphrases.