Leicester High School for Girls


Leicester High are one of the best schools in the country with a reputation for delivering a first class education for over 100 years. Judged "outstanding" in every category, the school caters for both junior and senior aged pupils.

Leicester High

The team at Leicester High approached us to help improve their visibility through search. Although very well-known in the local area, Leicester High found that many of their intake are often new to the area, having recently moved to Leicester. Therefore, Leicester High required an SEO strategy that would improve national rankings, for people searching for the best schools in Leicester, as well as fighting off local competition.


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Local & National Keyphrases

Thinking about how potential pupils would be searching for new schools, we approached Leicester High’s campaign looking at both local and national rankings. We understood that the site would need to rank well locally, to attract parents and pupils within the local area but also rank nationally for those planning a move to Leicester.


Improved Rankings

Leicester High have experienced significant improvements in their organic SEO rankings, both locally and nationally. Most importantly, they’re website is receiving increased traffic from organic channels which naturally leads to more enquiries. During the course of the campaign, Leicester High have overtaken key competitors and now maintain dramatically higher rankings across their focus keyphrases.

SEO that works

Want to outrank your competitors? Get in touch to find out how we could help your business or check out some of our other success stories below.

Make the Leap.

4 Pass Courtyard, Ashby de la Zouch, Leicester, LE65 1AG

0116 3400 442 // hello@herdl.com

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