Google has announced that its annual event, Google Marketing Live, will take place on Thursday, the 21st of May 2026, at 11 am BST. In the past few years, this event has become a pivotal moment where the company shares its latest innovations, tools and features for advertisers and marketers around the world. This year, the theme of the event is “the Gemini advantage,” and we’re excited to hear from the great lineup of keynote speakers about what this will mean for the future of Google’s products and AI.
Below, we’ll cover everything that you need to know about Google Marketing Live 2026 for the EMEA region and how to get access to the event. Keep an eye on our blog, as we’ll share highlights and key product announcements from the event once it concludes.
What to Expect from Google Marketing Live 2026
Google Marketing Live is a fully virtual event that can be streamed online by anyone from anywhere. While the Americas event will take place on the 20th of May 2026, a special regional EMEA event will occur the day after. Anyone can attend the event, provided they register and complete a form on the Google Marketing Live website in advance. You’ll need to be signed in to access this content. There is no cost to attend, and the content presented will be available on demand on the Google Marketing Live website for a limited time following the event, and then on Accelerate with Google.
According to Google, this digital experience is “designed to equip you with the latest insights and tools to lead in an AI-first marketing landscape.”
The Main Topics That’ll Be Covered
There are five key parts of Google Marketing Live to look forward to this year:
- Product leaders live – Google describes this as an opportunity to hear from its global leaders on the Gemini advantage
- New product releases – You’ll hear about new tools, features and ideas from the teams that are building them
- Brand success stories – This part of the event will cover strategies that are currently working for brands in the EMEA region in the world of AI
- From viewing to doing – You’ll hear from trusted creators about the tools they’re using to turn culture into results
- Moving insight into action – The latest AI solutions from the company will be introduced, and speakers will explain how they can be used to capture and convert demand
The Speakers You’ll Hear From and What We Expect to Learn
The Google Marketing Live event for the EMEA region will feature six speakers:
- Debbie Weinstein – President, EMEA, Google
- Dan Taylor – Vice President, Global Ads, Google
- Stephanie Davis, Vice President, Google Customer Solutions, EMEA
- Shashi Thakur, Vice President, Search Ads and Ads on Google Experiences
- Melissa Hsieh Nikolic, Director, Product Management, YouTube Ads
- Harikesh Nair, Senior Director, Data Science & Engineering, Google
Google has mentioned that more speakers may still be added to this list. You can expect to hear about AI in action, new releases, practical tips, updates to Google Ads and YouTube, as well as more on AI in action from these speakers. There will also be a live Q&A portion on the day. Based on the developments we’ve seen from Google and its product suite in the past year, we’re expecting to learn more about the following during the event:
- Campaign creation and optimisation using Gemini and agentic commerce
- A deeper look at new features that’ll help advertisers generate ad creative
- Significant updates to YouTube as an advertising platform
- New and practical updates coming to Google Ads, Performance Max and Google Analytics
See You There?
We’re particularly excited about this year’s event, as it’s expected to be an in-depth showcase of what brands and advertisers can expect from the future of one of the most integral platforms of any paid media strategy and digital marketing mix. We hope you’ll join us in catching the action live!