GENERATIVE ENGINE OPTIMISATION
GEO AGENCY
CLOSING THE GAP
THE AI VISIBILITY PROBLEM
AI search is changing how people discover your brand. It’s not replacing traditional search, but it is impacting how results are gathered and ranked across LLM tools like ChatGPT, Gemini, Claude and Google’s AI Overviews. Customers aren’t only turning to Google. They’re getting instant answers from AI Overviews; they’re asking Microsoft Copilot, Perplexity, and Grok for recommendations.
If your brand is getting lost in the AI noise, you could be losing out on mindshare and high-intent users. Most companies feel the shift happening, but don’t know how to adapt. It’s frustrating when you feel like you’re doing everything right, but the rules have changed. If you want to improve your eligibility for AI citations and make your content easier for generative engines to understand, interpret, and reuse across AI platforms, Herdl can help.
Clients We've Worked With
STRATEGIC ADVANTAGE
YOUR GEO AGENCY FOR AI SEARCH
Think of Generative Engine Optimisation (GEO) as SEO’s cousin. While traditional SEO focuses on ranking in search results, GEO ensures your brand gets mentioned when people ask AI tools for advice, recommendations or solutions. Content that performs well in Google may be invisible to AI platforms, and competitors with stronger AI-visible content may take the lead, even if they don’t outrank you on Google. GEO gives you a way back into that conversation.
About 70% of good SEO work already helps with AI visibility. The missing 30% includes prompt research (understanding how people actually ask AI questions), structuring content so AI can easily parse and cite it, and building authority through strategic off-page presence on platforms like LinkedIn, Reddit, Quora and industry publications.
HOW WE WORK
OUR 3-PHASE GEO PROCESS
As an AI Digital Marketing Agency, we provide a structured, measurable path to increase your brand’s presence and credibility across every AI-powered search platform. In Phase 1, we identify the exact questions users ask inside LLMs and build your GEO strategy around them. We also review your technical structure to confirm AI crawlers can access your content correctly. All of this provides a baseline and roadmap to take advantage of the biggest opportunities.
In Phase 2, we optimise your website’s structure so AI crawlers can easily access and understand your content. This includes implementing schema markup, improving page structure, and creating AI-friendly content formats. We also begin seeding your expertise across relevant platforms to build third-party trust signals. In Phase 3, the focus is on ongoing optimisation to keep AI visibility growing and refreshing content to maintain relevance and expand your presence across platforms.
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MEANINGFUL RESULTS
WHAT GEO DELIVERS
Generative Engine Optimisation isn’t a quick fix – it’s a strategic investment in your brand’s future visibility. A strong GEO strategy (and a reputable GEO agency) helps your brand get mentioned, cited, and surfaced in AI responses. It helps users find you in the research phase, supports your SEO performance in traditional search, and strengthens your authority across an entirely new layer of discovery. We work with you to build sustainable authority because when your content becomes easier for AI tools to trust, your visibility compounds everywhere.
YOUR GEO AGENCY PARTNER
WHY PARTNER WITH HERDL FOR GEO?
Our GEO work is backed by deep SEO experience, technical capability, and a proven framework for improving visibility across LLM platforms. Our team of specialists build a strategy tailored to your industry and competitive landscape. And because this field is evolving quickly, we keep you ahead of the curve with ongoing research, monthly tracking, and proactive recommendations. You’ll know exactly what we’re doing, why we’re doing it, and what’s changing in your visibility month by month.
ENQUIRE ABOUT OUR GEO SERVICES
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FREQUENTLY ASKED QUESTIONS
GEO (Generative Engine Optimisation) builds on SEO foundations but focuses specifically on visibility in AI search tools such as ChatGPT, Gemini, Perplexity, and Google AI Overviews. While SEO focuses on ranking high in traditional search engine results, GEO optimises content to be mentioned and cited in AI Overviews and LLM answers.
Yes. GEO builds on SEO – it doesn’t replace it. AI platforms still rely on Google’s index and authority signals. Strong SEO improves GEO performance, and vice versa. About 70% of good SEO work helps AI visibility, but GEO covers that crucial 30% gap – prompt research, AI-friendly content structuring, schema for citations, and strategic off-page signals that influence AI retrieval. The best results come from integrated strategies.
GEO is a long-term strategy. You might see early movement within 6–10 weeks, with stronger traction over 6 months as content is re-indexed, off-page signals grow, and AI models refresh their knowledge.
Absolutely. We’ll identify why you’re missing and build the foundational signals needed for AI engines to cite your content confidently.
Often, yes – but not always. Many wins come from restructuring existing pages. Where gaps exist, we create new AI-friendly assets such as comparison guides or Q&A pages.
We measure what matters: real business results, i.e. whether AI visibility translates into qualified leads and sales. We track the visibility signals that drive those outcomes (AI citations, referral traffic from AI platforms, and conversion rates), but the real benchmark is whether GEO is bringing you high-intent users who convert.
We optimise for all major AI search tools: ChatGPT, Google AI Overviews, Perplexity, and Gemini. We monitor how your brand performs across all these platforms and optimise accordingly.
We can’t guarantee specific AI mentions because these tools are constantly evolving. But we can guarantee our commitment to implementing proven strategies, transparent reporting, and continuous optimisation based on results.