INTELLIGENT CAMPAIGNS
EMAIL MARKETING SERVICES
EMAIL MARKETING STRATEGY
FULL SERVICE SETUP & SUPPORT
Is your email marketing delivering the results you need? The truth is, most email efforts fail because they treat every customer the same. Generic welcome emails. One-size-fits-all newsletters. Automation flows that feel robotic rather than relevant. If you’re tired of watching your emails disappear into the void, we help marketing teams build email sequences that actually perform, combining strategic planning, intelligent automation, and continuous optimisation to turn your database into a revenue engine.
Done right, email marketing is one of the most powerful ways to build lasting relationships, deepen customer loyalty, and drive consistent revenue. This isn’t about sending more emails. Whether you’re nurturing first-time buyers or re-engaging lapsed customers, it’s about sending the right message to the right person at the right moment, powered by a deep understanding of what makes people click. If that’s what you’re looking for, we can help.
Clients We've Worked With
CUSTOMER RETENTION & REVENUE GROWTH
SMART, SCALABLE EMAIL MARKETING
A lot of businesses struggle with low engagement, clunky automation, copy-paste strategies, or a lack of internal time and expertise. If you don’t feel like your email marketing is working as a reliable marketing asset, we help brands turn underperforming email strategies into powerful, personalised systems that drive consistent engagement. We take the time to understand your brand and your audience, combining strategic lifecycle planning and intelligent data insights to deliver real ROI and sustainable growth through genuine connection. We’ll also protect your sender reputation like it’s our own.
EMAIL MARKETING CAMPAIGN SERVICES
YOUR HARDEST-WORKING REVENUE CHANNEL
At Herdl, we handle the strategy, creative, and execution, setting you up for success so you can focus on your other priorities. Email can be your most reliable revenue channel and your strongest customer relationship tool. Leading brands trust us – not just for our technical expertise or our impressive results (though we deliver both) – but because we’re genuinely invested in your success.
Email Marketing Strategy & Planning
Every campaign has a clear purpose. We’ll map your customers’ journey, define audience segments, and align your messaging, timing, and content strategy to your commercial goals, creating a focused roadmap to take you from here to where you want to go.
Campaign Management
Your campaigns deserve more than templates. We handle everything: compelling copy, effective design, smart scheduling, and reporting that actually tells you something useful. All fully managed, all focused on results.
Automation & Flows
We build intelligent, high-converting flows: welcome series, post-purchase sequences, abandoned cart nudges, re-engagement campaigns, and more. All designed to drive action and increase lifetime value.
Segmentation & Personalisation
At Herdl, we use behavioural data – like browsing habits, purchase history, and engagement signals – to deliver messaging that’s relevant, personal, and arrives at just the right time. Intelligent trigger-based workflows speak to where your customer is right now, boosting open rates and repeat purchases.
Email Design
We design emails for the way people really read them: on mobile, in motion, with limited attention. We take a mobile-first approach, focusing on tap-friendly buttons, fast-loading visuals, and clear content hierarchies designed for smaller screens (without sacrificing impact on desktop). It’s one responsive design that adapts beautifully across devices, so your emails always look sharp, load fast, and guide readers effortlessly to take action.
Platform Setup & Integration
Whether you’re on Klaviyo, Mailchimp, HubSpot, or considering a switch, Herdl will handle the setup, manage the migration, integrate your CRM, and connect with your eCommerce platform.
EMAIL MARKETING SOFTWARE, PLATFORMS & TOOLS
STREAMLINE YOUR TECH STACK
Whether you’re starting from scratch or switching platforms, we make setup and migration simple. We’ve helped businesses switch to Klaviyo, audited underperforming accounts, and connected dozens of eCommerce and CRM tools for better flow and insights. From email marketing platform recommendations to best-practice optimisations, you can rely on Herdl’s team to power your growth. We work with industry-leading platforms like Klaviyo, Mailchimp, HubSpot, and ActiveCampaign. We also support integration with Shopify, WooCommerce, BigCommerce, and Magento.
Email Marketing Audit
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WHY WORK WITH HERDL?
WE’RE MORE THAN AN EMAIL MARKETING AGENCY
After years of obsessing over open rates, perfecting automation flows, and celebrating every percentage point improvement, here’s what we know for certain: email can be your most profitable and reliable digital channel, if it’s done right. Herdl brings deep expertise, creative firepower, and sharp strategic thinking to the table because we care about great marketing. Ready to see what email can do for your business?
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FREQUENTLY ASKED QUESTIONS
We don’t believe in blasting the same message to everyone on your list – people engage more when content feels personal and relevant to them. We use data to split your audience into meaningful groups based on things like their behaviour, interests, purchase history, or where they are in their purchase journey with you. This way, a first-time browser gets a different message than a loyal customer.
We handle everything from strategy through to design, automation, testing, and reporting. We handle audience segmentation, content creation, platform setup, and ongoing optimisation.
Absolutely. From Shopify to WooCommerce, Salesforce, or Magento, we’ll connect your eCommerce, as well as your CRM and any other marketing tools you’re using to run your business. We’ll make sure everything talks to each other so you’re not stuck managing everything in silos.
Yes. We map out your customer journey – from the moment someone first hears about you, through to becoming a loyal advocate – and build automations that nurture people at every stage. From welcome sequences to post-purchase nurturing, every workflow is mapped strategically to maximise engagement, retention, and revenue.
If you value honest communication and a team that feels like an extension of your own, we’re probably a good fit. We care about data-backed strategy, creative execution, building long-term partnerships, and delivering measurable, meaningful results.