Make the Biggest Difference as Early as Possible
There’s a fundamental principle we apply at Herdl that transforms how eCommerce brands use Google Ads: always start with the low-hanging fruit.
This means focusing first on the people closest to making a purchase. These campaigns aren’t just simple to set up – they deliver immediate ROI and create positive cash flow you can reinvest for further growth. This principle can be applied in lots of areas, thinking about returning customers, audience awareness and which areas of the funnel to target first.
Targeting in this way, we gain real data on what works with your audience. With these insights, you’ll convert colder traffic more efficiently when you’re ready to scale.
This approach has helped us take brands from struggling to reach £100K turnover to generating several million pounds in revenue.
Simple Approach for a Successful Google Ads Account
1. Retargeting
Target your warmest audience – people who’ve already engaged with your brand.
These potential customers have browsed your site and may have even added items to their cart. Often, they’re on the edge of purchasing and simply need that final nudge.
Sometimes a small incentive is all it takes to transform these viewers into buyers. Re-engaging this audience is the easiest money you’ll ever make in Google Ads.
2. Branded Traffic
These potential buyers are already sold on your brand. They know who you are and they’re typing your name directly into Google, actively searching for your products.
Your job is to be visible exactly when they come looking. Capturing this traffic is essential – if you’re not there, your competitors will be. Don’t risk losing valuable customers to competitors muscling in on your branded searches.
3. Prospecting
Prospecting is where you expand your reach and find engage with new customers.
This is where you target people who haven’t heard of you yet but match your ideal customer profile. While this is the most challenging part of scaling, it’s also where the biggest growth potential lies.
Once you crack prospecting, your entire marketing machine strengthens. More people enter your funnel, creating a larger retargeting audience, more branded searches, and more predictable sales.
Welcome to Sustainable Growth
Most eCommerce brands fail with Google Ads because they overcomplicate their approach or try to run before they can walk.
At Herdl, we know that starting with the easy wins builds momentum that fuels sustainable growth. Our systematic approach ensures these three elements work together to create a successful core strategy.
Ready to implement a Google Ads strategy that delivers standout results? Speak to our team today.