You have just embarked on your SEO journey. Now, it’s time to find the right SEO partner to get your site ranking in the top spots of search engines like Google.
Knowing exactly what needs to be done on the road to SEO success is crucial. So that means you have done your homework. And by the looks of it, you are already on the right track. We say this because you are already in search of tips on how to choose an SEO agency. It shows that you understand that SEO is a full-time job, that it needs to be done right and that it needs to be done with expertise and knowledge.
Although one can do SEO themselves, it’s not something that you can dedicate your time to. It’s similar to DIY or home improvements where you can save some money if you do it yourself but the real craftsman are the guys who do it full time and dedicate time to it each and every day. You probably have enough on your hands as it is and handing over SEO to professionals can help your business reach greater heights.
How can an SEO agency help companies?
But before we go any further, let’s do a short recap of the benefits an SEO company can create for your brand.
- Get ahead of the competition
- Improves rankings
- Increases traffic to your site
- Creates brand awareness and builds the credibility of your brand
- Can become the primary source of leads or sales
- Leads to better user experience and website performance
- Helps you sustain a share of the market
SEO is an amazing tool for growing your business. It should be at the core of every single digital marketing campaign if you want to get the most efficient ROI possible.
How to Choose The Right SEO Agency for your Business?
There are so many agencies on the market that claim to be experts in SEO. Many of these companies only know how to implement basic SEO or outsource their work to those that do and charge you an unnecessary premium. You need to do your research and proceed with your eyes open. Here are some tips to get you on the path to success
Define your SEO goals
Do you need a new website or simply tweak your current SEO? Will you need the agency to implement the work or do you have devs who can? Look at what services each agency is offering and see if they align with your goals.
If you need a new website then you might want to look at an agency that can both build and SEO the site as this is normally cheaper and less time-consuming from an onboarding side of things. If you are creating a new site then you will most likely need new content, does the agency do that too? Some agencies will only offer off-page or on-page SEO. You will need both for a successful campaign.
Make sure that you find an agency that can cover all of your bases and if they can’t, make sure that they can facilitate it.
Gather all the relevant information
In this day and age, it’s quite easy to find information about a company online. You need an unbiased view of the company and there are many different review platforms where you can find information from other people that have dealt with a particular company. You can look at online reviews, case studies, and customer testimonials of the SEO agency. Look at the most recent reviews and always remember that some customers are more difficult to please than others.
Bear in mind that each industry has unique modules as well as different consumer expectations. A good SEO agency will be more than happy to send you all the information you need.
Identify their techniques
You can ask the agency to provide you with some sort of case study or set of results from sites that they have worked on in a similar ranking niche to your own. They might not be able to give out specific information due to customer confidentiality but they should be able to give you a few examples of work they have done in the past and show how successful it was.
it’s also important to make sure that they are looking at the right things. As an example, an SEO agency that isn’t looking at your conversions or revenue is ignoring a large portion of a company’s performance.
Metrics that should be tracked are:
- Keyword rankings
- Revenue and/or leads
- Organic traffic
- Backlinks and their quality
- Bounce rates
- Pages per session
- Average page loading time
- Organic Click-Through Rate (CTR)
Have a call
Having a chat with your new team will put your mind at ease and it will help your agency gather more information about your campaign. If you are the type of person who prefers face-to-face meetings then a quick visit to your prospective SEO agency is a good idea. This will be a long relationship after all so getting to know the people that will be assisting you on the road to success is important. After COVID the face-to-face meetings might not be the best idea and a video call will be the next best thing.
Be clear about the budget
Budget is a big consideration and the more intensive your SEO campaign needs to be, the more budget you will need to achieve the desired results. Some SEO agencies will specialise in smaller campaigns that give you as much return as possible but won’t put you in the top-ranking positions. If your ranking niche is very competitive then you need to look for an agency that is experienced in working on difficult campaigns and this will demand a higher spend. Make sure that you know what you are getting yourself into as SEO is for the long haul.
Watch out for companies that promise quick and easy performance with a low budget. They could be using black hat techniques and trick search engines into ranking your site. This is great until the moment that a search engine realises what you are doing and your site gets hit with ranking penalties. This can even result in your site being removed from a search engine’s index and you might have to fight for months to get it back up.
Watch out for SEO guarantees
Any SEO company worth their salt should guarantee increases in performance but the moment they guarantee certain rankings (like we guarantee that you will rank 1st) is a huge red flag. There is absolutely no way to precisely predict organic rankings. There are just too many factors at play here these factors are constantly changing. A first position ranking guarantee is not possible to make no matter how much budget you have.
Think beyond SEO
Although it’s great that SEO is a main concern of yours as a company, you have to also think beyond simply getting good rankings. A good SEO agency will also focus on driving revenue with actual sales and conversions. They will help you make your user experience better on your site and seek to assist you in any way they can. An SEO agency that won’t do any of this is not one that you want to work with.
SEO is a valuable (vital in many cases) investment that you shouldn’t pass off as something that you should be doing. Rather, it’s an integral part of any online marketing campaign and you should start sooner than later. With the right campaign, your website can gain quantitative and qualitative visits.
Finding the perfect SEO agency is probably the hardest part. You want to work with a team of knowledgeable experts that are just as interested in the success of your business as you are. You’re trusting them to build the right image of your brand so choose wisely.
It’s time you chose the right SEO agency in the UK for a successful online campaign. If you’d like to learn more about our services, give us a call.