Amazon DSP Offers Ads Inside ChatGPT
Amazon now sells ad space inside ChatGPT conversations through its demand-side platform (DSP), the programmatic system advertisers use to buy…
Paid Media Team Lead
Amber Massa
Amber brings a hands-on, commercially minded approach to her work. She specialises in performance marketing, with a particular interest in growth strategy. She has managed budgets of all sizes across Google Ads, Meta, LinkedIn and other paid channels, for brands in a wide range of industries. She enjoys digging into the numbers to find where an account can grow next. When she’s not face down in an ad account, she enjoys cooking and spending time with friends and family.
More from Amber:
Local Services Ads Are Getting More Specific
Google is overhauling Local Services Ads (LSAs), the pay-per-lead listings that sit above the regular results on Google Search and…
X’s Overhauled Ads Manager
X has rebuilt its Ads Manager, and on Thursday 1st October, the company previously known as Twitter invited agencies to…
Google Data Manager and the First-Party Data Advantage
Google Ads is powered by automation now more than ever. Smart Bidding and Performance Max use AI to decide who…
Google AI Overviews Now Appear in 43% of Searches
Google’s AI Overviews are becoming a much more significant part of the search experience. According to the market intelligence firm…
Google Ads Moves Missed Opportunities to Recommendations Tab
If you’ve spent any time in Google Ads, you’ll know that the platform is never short of providing recommendations. Now,…
Meta Retires Off-Platform Activity Controls
Meta is making a significant change to how activity from other websites and apps is managed, and it could have…
ChatGPT Ads Releases New Advertising Tools to Scale Performance
OpenAI is continuing to expand advertising capabilities in ChatGPT Ads, with a new set of features designed to give advertisers…
Changes Coming to Google Ads Automated Bidding
Google has announced a significant update to its Smart Bidding system that’ll start rolling out from 17 August 2026. While…
OpenAI to Roll Out Conversion-Optimised Ads
OpenAI is taking another step towards becoming a fully-fledged advertising platform. From early June, the company will begin rolling out…
Google Display Ads Can Now Be Managed Through Demand Gen Campaigns
Google seems to be continuing its push toward a more unified advertising environment, with the recent announcement that Display Ads…
Meta Is Rolling Out a New Link Click Attribution Model That’ll Simplify Ad Measurement
Meta is rolling out a new attribution model designed to make ad reporting more consistent across platforms like Meta Ads…
Google Is Introducing New Bidding and Budgeting Capabilities
Google has announced a series of updates focused on bidding and budgeting, as well as campaign optimisation across Search, Shopping…
Google Marketing Live 2026 & the Future of Google Ads
Google Marketing Live has always been part product showcase, part signal about where the company sees advertising heading. The 2026…
Why data management matters more than ever in Google Ads
Google Marketing Live 2026 covered a lot of ground – search, YouTube, commerce, agentic AI. But running through almost everything…
Google Announces AI Max Upgrade for Shopping Campaigns
On the 30th of April, Google announced that it’s expanding its existing AI Max into Shopping campaigns. The aim is…
Google Enhances Demand Gen to Turn YouTube Views into Conversions
In April, Google announced that it’s adding a new update to Demand Gen campaigns in Google Ads. They’ll be included…
X Is Launching a New Ads Manager for Better Simplicity and Control with AI-Driven Performance
In May, the social media network X announced that it’s launching a new advertising platform, which it has rebuilt from…
Google Is Phasing Out Dynamic Search Ads as AI Max Takes Over
In April 2026, Google confirmed that Dynamic Search Ads (DSA) will be phased out and replaced by AI Max for…
Meta Expands Creator Marketplace With Smarter Discovery Tools
Meta is continuing to build out its Creator Marketplace by introducing new features designed to help brands find and partner…
ChatGPT Is Launching Self-Service Ads in April
OpenAI is preparing to launch self-service advertising within ChatGPT in April, taking the platform from limited pilot campaigns to broader…
How to Determine If Your Cost Per Qualified Lead (CPQL) Is Increasing
There’s no shortage of metrics to track in paid media. Click-through rate, cost per click, impressions, conversions, return on ad…
Meta is Passing Europe’s Digital Service Taxes to Advertisers (2% for the UK)
Meta has announced that it’ll start passing Europe’s Digital Services Taxes (DST) on to advertisers from July 2026, which includes…
Reddit Tests AI Shopping Carousels In Search Results
Reddit has announced that it’s testing a new AI-powered shopping feature that could completely reshape how product discovery works on…
Google Updates Demand Gen Lookalike Audiences
In a recent email to Google Ads administrators, Google announced an upcoming update to Demand Gen Lookalike segments. Google has…
Threads Overtakes X as Ads Roll Out Globally
Meta’s Threads surpassed X (formerly Twitter) in daily mobile users worldwide in January. Threads has seen a roughly 37.8% year-over-year…
OpenAI is Testing Ads in ChatGPT
OpenAI has confirmed it will begin testing advertising inside ChatGPT for users on its Free and Go plans in the…
How Meta’s Andromeda Update Changes Facebook and Instagram Ads
Meta has quietly rolled out Andromeda, a new AI-driven ad delivery engine that changes how ads are matched to users…
Google Introduces ‘Sponsored Results’ Ad Label in Search Results
Google has rolled out a new “Sponsored results” label that groups ads together under a single heading. The change affects…