Digital marketing is a fast-paced and multi-disciplinary space. While many people in their career develop certain strengths that help them master a particular role, areas such as SEO and PPC require a broader awareness of other channels to be truly effective. Our SEO team combines knowledge from subjects like web development, content creation, design and usability as well as “pure SEO” skills.
Earning a badge doesn’t necessarily mean you’re equipped to wield the knowledge effectively. Qualifications and certifications are fantastic but having the right mindset is crucial to being able to apply the right method to different situations. Experience helps too! Nevertheless, critical thinking is an essential skill as we often find ourselves problem solving in a whole range of different environments, helping clients of all shapes and sizes across multiple industries. Working with datasets in Google Search Console or Google Analytics is common practice, so having a natural affinity for working with data and possessing a critical mindset is a must!
As above, digital marketing is a fast-paced industry. Google’s algorithm changes daily and new tools, techniques and methods are constantly available. Being a constant learner is essential to thrive in this sector, whether you’re working in SEO or another field at a digital marketing agency. Most people who do well have a genuine thirst for knowledge, continuously ask questions, research new techniques at work and in the evening – being passionate and interested in what you do is a massive help here!
Very rarely do we work in isolation and that’s common across the industry. Whether part of a production or technical team, working with a project manager or even with a client, teamwork and communication are essential attributes for an SEO manager. Comms across different departments can be tricky, explaining a technical issue to a developer or conducting feedback for a designer may take you outside the normal realms of SEO. In addition, receiving buy-in from a client for a content restructure may require you to explain complicated reasoning to someone with less knowledge. These challenges rely on great teamwork and communication skills to make an SEO campaign effective.
Some SEO managers may shy away from the technical aspects of SEO. However, someone at the top of their game should understand the technical requirements, challenges and solutions needed in an SEO campaign. Ultimately, SEO relies on having a quality website at its foundation, making technical SEO a crucial step in the process.
A Great SEO Manager
While this list is by far comprehensive, these are certainly some of the main attributes needed in a great SEO manager. If you’d like to learn more about our SEO team or our core services, please contact us!