Pay-per-click (PPC) is an essential digital marketing channel, but managing it can be quite tricky. So, what exactly is PPC campaign management? We look at what it involves, why it’s so important, and how getting it right can make a big difference to your business.
PPC management is the process of overseeing and operating a company’s PPC ad campaigns and budgets. This often involves complex strategies while minimising the overall expenditure. The importance of active PPC management cannot be overstated, as it directly influences the effectiveness and efficiency of your PPC campaigns. Good management not only helps reduce wasted spend but also significantly increases the performance of your ads, ensuring that your marketing budget directly contributes to your business goals by driving targeted traffic and increasing conversions.
The power of PPC campaign management
Managing a PPC account isn’t just about setting and forgetting. It relies on complex strategies, requiring continuous improvement and adaption including:
- Keyword research, the selection of keywords, the organising of these keywords into well-organized campaigns and ad groups,
- setting up PPC landing pages optimised for conversions,
- and the ongoing process of optimising and adjusting to ensure that your investment is yielding the highest returns.
Effective PPC campaign management can significantly boost your brand’s visibility and drive a higher return on investment (ROI). It’s a fine balance of selecting the right keywords, managing bids efficiently, data administration and creating compelling ad content that will engage potential customers.
Why work with a PPC agency?
Imagine a small, family-owned bakery that wants to attract more customers but has zero digital marketing experience. They launch a campaign with generic keywords like “bakery” and “cakes”. High bids on common terms and ad copy without a clear call to action would most likely attract clicks from users outside their delivery area or those looking for products they don’t offer.
In short, they’ve just wasted their entire PPC budget on irrelevant traffic with no return on investment.
This simple example demonstrates why it’s so important to work with an experienced PPC manager or a PPC agency to avoid poor keyword selection and inefficient bid strategies that fail to attract your ideal audience or convert relevant traffic into paying customers. Without skilled management, PPC campaigns can quickly become costly endeavours with minimal returns.
Better campaign management could have steered the campaign towards precise, high-intent keywords and optimised ad content, ensuring a better ROI.
How could we help your brand?
There are plenty of success stories out there that highlight the benefits of well-managed PPC strategies. Businesses of all sizes, from local shops to global brands, have seen significant increases in traffic and conversions. These successes underscore the potential of PPC when properly managed, demonstrating tangible benefits such as increased brand awareness, higher sales, and improved online visibility.
Herdl’s approach to PPC campaign management
At Herdl, we pride ourselves on our data-driven approach to PPC campaign management. Our team of experts leverages the latest tools and analytics to monitor and optimise campaigns, ensuring that our clients’ ads are performing optimally. We understand that the landscape of online advertising changes frequently, and our proactive approach means we’re always ready to adjust strategies to meet these shifts. With us, businesses gain a trusted partner who is committed to achieving the best possible results and making their investment in PPC both efficient and effective.
PPC management is a foundational component of digital marketing that requires attention to detail, strategic planning, and ongoing optimisation. By working with an agency, you can ensure that your campaigns are in good hands, allowing you to focus on other aspects of your business.
If you’d like to learn more about PPC management or any of our other services, get in touch with our team!