Site icon Herdl

Product Reviews Algorithm Update

Google continuously makes updates to its search engine algorithm. While most tweaks and changes occur behind the scenes, having only a minor effect on results, Google often announces updates that may have a larger impact. As an SEO agency, it’s our responsibility to monitor algorithm updates closely and implement any necessary changes to strategies and practices.

Recently, Google announced the “Product Reviews Update” which is aimed at rewarding reviews that include extra detail and in-depth research. Google are looking for reviews that contain original content, are insightful and show depth of knowledge. The change will promote review content that stands apart from the low-quality or templated reviews that are often found across the internet. While there will not be a penalty for low-quality reviews, if competitors are elevated because the quality of their reviews is higher, then it will certainly have a noticeable impact for site owners.

Google is implementing these changes to improve the search engine’s overall experience and results. Online reviews are an important factor in digital marketing, not just SEO. This change shifts the focus of reviews towards quality over quantity, weighting reviews differently based on the content the user has submitted.

In their announcement, Google specifically reference an improvement to their “ranking systems”, confirming this change as a ranking factor. The article goes on to detail that “the advice that we provide about producing quality content is also relevant here”, meaning that the same guidelines SEO agencies must follow for website content are applicable to reviews – such as EAT.

Google has supplied the questions below for site owners to analyse and improve their reviews:

The announcement certainly brings reviews into the spotlight within the SEO community and we’ll be paying close attention to other changes in the future. We’d recommend any of our clients to re-evaluate their review collection procedures, with these changes in mind, to gain the maximum value from them going forward.

If you have any questions related to this update or search engine optimisation in general, please get in touch!

Exit mobile version