Site icon Herdl

Predicting Google SGE Launch

Predicting the launch of Google’s Search Generative Experience (SGE) is not an easy task because we’re not privy to Google’s internal data. Still, we can speculate on key factors influencing its debut. What might Google be considering as it decides the perfect moment to launch SGE?

Potential Impacts on Revenue

Google’s primary source of income comes from advertising. If SGE threatens to disrupt the traditional search revenue model, Google will think twice before proceeding. The tech giant will carefully assess the potential loss of Google Ads revenue, considering that SGE could significantly alter the search landscape and impact user behaviour. A drop in user engagement with traditional search could also trigger revenue dips, especially if SGE results lead users away from clicking on ads.

Assessing User Satisfaction and Behaviour

Google will evaluate whether SGE enhances or detracts from user satisfaction. They’ll be tracking metrics like user engagement, measuring whether SGE users conduct as many subsequent searches as those using the traditional Google search. This insight will shape their strategy for refining SGE to ensure that it does not dissuade users from engaging with the platform in ways that support revenue generation.

Concerns Over SEO

The SEO community is rife with speculation about the effects of SGE on organic search. Will SGE render traditional SEO strategies obsolete? The death of SEO has been declared many times in the past. The Search Engine Results Page (SERP) has never been static, consistently adapting to the shifting digital landscape. Whether it’s the introduction of featured snippets or changes to ranking algorithms, the only constant has been change. SGE represents yet another evolution, and seasoned SEO professionals know how to adapt. Despite its innovations, Google has always prioritised quality content. This isn’t likely to change with SGE. Google needs to incentivise the creation of rich, valuable content, which fuels its entire ecosystem. Finally, despite repeated predictions of SEO’s decline over the past 20 years, it remains a crucial strategy for digital marketers. Companies large and small continue to invest heavily in SEO because they see substantial returns on their investment.

Major changes to SERPs and search algorithms are nothing new. SGE is just the latest in a long line of innovations that have shaped how we search online. SEO agencies have navigated many such changes in the past and have proven time and again that they can adapt and thrive. With each change, the industry has found ways to evolve and stay relevant.

The Trust Factor

One critical factor in Google’s favour is the deep trust users have in its search engine. The “stickiness” of AI services is low; users may try them out but often revert to familiar search methods. Google, on the other hand, is ingrained in our everyday lives, with its services woven into the fabric of our online experiences.

Competition with Other AI Services

Google is playing catch-up with AI services like ChatGPT and will likely hold off as long as possible before playing their hand. Although ChatGPT and similar tools have captured the imagination of many users, they haven’t replaced traditional search. Google won’t want to risk upending their dominance without a compelling reason. They understand that abrupt changes can disrupt user trust, which is crucial in retaining their massive user base.


While predicting SGE’s launch date remains speculative, it’s evident that Google will weigh the potential impact on revenue, user engagement, and satisfaction before pulling the trigger. For SEO teams, the advice is to stay calm and continue focusing on quality content and adaptable strategies. We’ve witnessed countless changes over the past 11 years – and for many our team, beyond even that! We’re certain that change is coming but when and what shape it’ll take is harder to foresee.

If you’d like to discuss anything raised about SGE in more detail or learn more about our SEO services, please get in touch.

Exit mobile version