Recently, Google has revealed its top 3 search engine ranking factors. During an interview, Andrey Lipattsev, one of Google’s Search Quality Strategists, divulged the previously “top secret” ingredients to the search giant’s algorithm.
Despite this being one of rare occasions SEO agencies and marketers have been able to get some solid facts to work with, the list will likely come as no surprise to most individuals.
During the interview, Lipattsev doesn’t distinguish between the top 2 factors, Links and Content but indicates Google RankBrain as secondary to these.
So, without further adieu…
1 & 2 – Links and Content
3 – RankBrain
Here’s the full interview below: