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Google add “not secure” label to non-HTTPS sites

In July 2018, Google will begin to label non-HTTPS websites as “not secure” in their Chrome browser (currently the most popular web browser). Migrating to HTTPS involves installing an SSL (secure socket layers) certificate so that information passed to and from your web server is encrypted, giving visitors a safer online experience.

Google has been encouraging websites to make the move for many years, including providing a rankings boost for secure sites. The effort involved to complete the change over will depend on the size and functionality of the website but will generally follow a process as outlined below:

For added assurance, businesses should consider using an Extended Validation SSL Certificate (EV SSL) to display a green address bar with their company name. An EV SSL certificate is more expensive and will take longer to be issued and installed, but will instil greater confidence in visitors. The benefits of an EV SSL will provide a stark contrast with websites marked as “not secure” following Google’s update.

Example of EV SSL on Qdos Accounting

While an EV SSL is not required to avoid Google’s “not secure” label, it would provide a differentiating factor that’s easily identifiable for customers, leading to an improved website experience and contributing to better conversion rates.

We have always recommended our clients use an SSL certificate for the added security benefits and we’re well-versed in migrating websites to HTTPS (using a standard SSL certificate or an EV SSL certificate). If you’re interested in moving to HTTPS to avoid the “not secure” label being added to your site, an SSL is just an additional £5pm on top of your existing Herdl hosting plan. If you have any queries, please contact our team.

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