We’re an experienced digital marketing team with a diverse skill set. We enjoy working closely with our clients, tackling challenging projects and producing measurable but most importantly, meaningful results. To give you a better idea of what we do, we’ve distilled our core digital marketing services into the disciplines below.
Digital Marketing Services
Your website is at the very heart of any online campaign and therefore has a direct impact on the effectiveness of any other digital marketing services.
The bespoke, purpose-built websites we produce are designed to convert and our creative process draws upon the broad marketing experience of our wider team.
We’ll work with you to determine how your website can add the most value and ultimately help achieve your marketing goals. From here, our web design team will design and deliver a website to meet these objectives.
Search Engine Optimisation
Search Engine Optimisation or SEO improves the organic (unpaid) rankings of website in search engines such as Google or Bing.
When customers are researching information or purchasing products/services their first port of call is Google (or other search engines). Being at position #1 for the products and services you offer guarantees more visits to your website. Our team are all Google Certified and understand how search engines work. We deliver exceptional results using tried and tested SEO strategies.
Pay Per Click Advertising
Pay Per Click Advertising or PPC is a fast, flexible and targeted marketing channel where you only pay when a potential customer clicks on your advertisement.
PPC utilises advertising networks such as Google AdWords or Social Networks to deliver selective ads to specific customers based on parameters such as search terms (eg. in Google) or demographic information (eg. on Facebook).
We’ve earned our stripes building campaigns based on solid research, targeting potential customers most likely to convert into sales. Our process ensures adverts are structured and optimised in order to maximise your budget and ROI.
When implemented effectively, email marketing is still one of the most cost-effective marketing channels available and therefore a key consideration for each of our marketing campaigns. Email can also be used in combination with other digital marketing services to maximise ROI.
Having a robust, well-planned social media strategy is vital to generate any meaningful results from this marketing channel. Whether this is through managing content or paid social advertising, our knowledgeable team has the experience to help you plan and implement an effective campaign.
All digital marketing services rely on digital analytics to track, monitor and report back on the success of each campaign. Understanding the data generated by each marketing channel helps understand their effectiveness and make informed decisions in order to grow and develop your strategy.